Bernard Gauthier | Faculty & staff bios

Name	Bernard Gauthier
School	Media and Design
Program	Bachelor of Public Relations (Honours)
Academic and Professional Designations	Ph.D. in Communication M.A. in Communication B.A. in Communication Studies
Title	Professor
Courses Taught	MKT72250 Advertising, Branding & Marketing PRLN71230 Specialized Writing for Public Relations I PRLN72200 Presentation Skills for Public Relations PRLN72230 Media Relations PRLN72010 Specialized Writing for Public Relations III PRLN73020 Strategic Communication Management I PRLN73000 Public Relations Consulting
Areas of Expertise & Interest	Strategic planning and management of public relations, with particular attention to effective strategy development and audience research to inform that strategy Intercultural communication and how campaigns that cross cultural borders need to be carefully refined to succeed and avoid damaging relationships The intersection of marketing and public relations, with emphasis on how each can be used to enhance the success of the other
Industry Experience, Professional Currency Activities	Member, International Association of Business Communicators Member, Canadian Public Relations Society
Major Research Projects, Scholarly Activities, and/or Publications	“Communication and External Relations”: Chapter in the CSAE textbook, Canadian Association Management (2009 and 2012 editions) “Entertaining politics: Is it all about image? YES.” Chapter in Communication in Question, Greenberg and Elliot, Eds. 2007 (1st edition) and 2013 (2nd edition) “Creating Anxiety: Setting the Stage for Intercultural Communication:” article in the Canadian Journal of Communication previewing my dissertation research (Vol 34 (2009) 721-723) I am now completing a book (Elements of Strategic Communication) on strategic public relations planning and negotiating with a publisher for a possible release in 2017.
Additional Information	I am one of Canada’s most experienced and accomplished public relations consultants and teachers. Over a thirty-year career in the public, association and private sectors, I have provided a wide range of bilingual strategic communication and market research services to many of Canada’s leading associations, businesses and government departments and agencies. I spent 20 of those years building Delta Media into one of Canada’s leading PR agencies, eventually becoming CEO of the agency and its research subsidiary, Vision Research. I was a sessional lecturer at Carleton University for 12 years before coming to Conestoga.