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Name Yuanfang Lin
School School of Business & Hospitality
Program

Bachelor of Business Administration – International Business Management

Bachelor of Business Administration – Accounting, Audit and Information Technology
Academic and Professional Designations
  • PhD Business Administration
  • MS Business Administration
  • BA Economics
  • Member, Institute for Operations Research and the Management Sciences
Title Professor
Courses Taught
  • MKT71090 – Marketing
  • STAT72250 (Applied Statistics)
  • MKT73000 (Buyer Behaviour)
  • MKT72250 (Advertising, Branding and Marketing)
Areas of Expertise & Interest
  • Marketing Research
  • Competitive Strategy
  • Product Differentiation
  • Informational Services
Industry Experience, Professional Currency Activities
  • Assistant Manager, China International Trust & Investment Corporate (CITIC)
  • Social Sciences and Humanities Research Council (SSHRC) of Canada Standard Research Grant (2009-14) holder
  • Ad-hoc referee for Marketing Science, Management Science, Production & Operations Management, Quantitative Marketing & Economics, Journal of Retail & Consumer Services, Pearson Canada, McGraw-Hill Ryerson.
Major Research Projects, Scholarly Activities, and/or Publications

Dmitri Kuksov and Yuanfang Lin (2016), “Signaling Low Margin through Assortment,”  Management Science, forthcoming.

Yuanfang Lin and Amit Pazgal (2016), “Hide Supremacy or Admit Inferiority – Market Entry Strategies,”  Customer Needs and Solutions, Vol 3, 94-103.

Dmitri Kuksov and Yuanfang Lin (2010), “Information Provision in a Vertically Differentiated Competitve Marketplace”, Marketing Science, 29(1), pp. 122-138.

Additional Information
My philosophy of teaching can be best summarized by a quote from a famous educator in ancient China, "A teacher is one who could propagate the doctrine, impart professional knowledge, and resolve doubts".  (Yu Han)  I have truly enjoyed teaching at Conestoga where applied learning and research have been well-integrated.




 Yuanfang Lin
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