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Advertising and Marketing Communications

Ontario College Diploma
Program Code:
Media & Design
Accelerated Delivery:
Academic Year:
2017 / 2018

About the Program

The Advertising and Marketing Communications program provides strategic and creative experiential opportunities within the exciting world of advertising. The primary strength of this advertising program is experiential learning, allowing students to be actively engaged in a dynamic learning process. This approach prepares students to be strong contributors in the classroom and in the workplace and allows them the opportunity to work consistently with clients to enhance their communication competencies.

The emphasis in Conestoga's Advertising program is on the integration of creativity and planning by blending projects and assignments throughout the courses. Students learn about advertising principles and advertising sales management and develop advertising concepts from idea to finished product. They are also introduced to the principles of public relations, media planning, web design, event planning, and entrepreneurship.

A five-week field placement provides first-hand experience to further prepare students for the advertising industry. A final three-week capstone course and exam allows students to demonstrate mastery in preparing and presenting an integrated marketing communications proposal to a client and in developing effective tactical solutions to advertising issues and opportunities.
Program Status
Start DateCampusStatus
SEP,  2017 Doon Open
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