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Integrated Marketing Communications

Credential:
Ontario College Graduate Certificate
Program Code:
1243
School:
Media & Design
College:
CONS
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2017 / 2018

About the Program

Graduates of the Integrated Marketing Communications (IMC) program will deal with the needs of business organizations to develop and execute integrated marketing communication plans that inform, motivate, and gain support from their publics and contribute to corporate marketing objectives.

This integrated communication process relies on writing clear, targeted communication and IMC strategies and preparing professional print, graphic, and electronic communications. Integrated Marketing Communications graduates will also conduct research with an emphasis on analysis and the strategic marketing implications of advertising, personal selling, public relations, sales promotion, direct marketing and branding.

The importance of professional ethics and practices, professional development, and professional societies in corporate and marketing communication will be emphasized throughout the program. Students enrolled in this graduate certificate program will be expected to join a related professional organization.

Contact Information

Conestoga Career Centre
careercentre@conestogac.on.ca
519-748-3535 or 877-748-3535
Program Status
Start DateCampusStatus
SEP,  2017 Doon Open
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