Part-time Courses - Small Business Development
Click on the course code or title below for a full description of the course. If available for registration, clicking on "Details" in the Status column will open a new browser tab or window in the Student Portal.
|Course #||Courses||Length (Hours)||Distance||Status|
|ENTR8220||Market Research for New Ventures
Description: This marketing research course will explore research tools and techniques needed to execute a marketing research for a new business venture. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of research findings.
Contacts for Small Business Development.