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Part-time Courses - Social Media

Click on the course code or title below for a full description of the course. If available for registration, clicking on "Details" in the Status column will open a new browser tab or window in the Student Portal.

Courses
Course # Courses Length (Hours) Distance Status
COMP1676 Blogging and Podcasting for Beginners

Description: If you're thinking of starting a blog or just beginning one, this course is for you. Perhaps you'd like to try out podcasting too. You can and it's easy. In this course, you'll learn how to create, manage, and promote your own blog and audio and video podcast using tools that you already have on your computer—no paid software or equipment is needed.

You'll begin by developing a plan for the content, setup, and long-term maintenance of a blog, and then you'll use free blogging software like Blogger and WordPress to put that plan into action. After that, you'll learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You'll edit the file with another free software program, add music to it, and then post it online for others to enjoy. Your instructor will guide you through all these steps. Finally, you'll find out how to record a video podcast. You'll use pre-recorded video to learn the editing process, and then you'll apply what you've learned to your own video file. You'll edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.

Through hands-on exercises, you'll discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. Guided by an expert instructor, you'll find that creating a blog and podcast is much easier than you ever imagined. And by the end of this course, you'll be amazed how much you've accomplished.
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
COMP1297 Creating Mobile Apps with HTML5

Description: Do you want to make mobile apps that run on iPhone and iPad, as well as on Android, and Windows Phone? Sure you do! Do you want to learn five different programming languages? Of course you don't!
Fortunately, you're about to discover a better way to build apps. In this course, you'll learn how to imagine, design, build, and optimize a cross-platform mobile app using the very latest HTML5 standards. The result will be a mobile app that's fast and runs on just about any smartphone or tablet computer.
You'll also learn some of the most sought-after skills in Web and mobile development, including:
HTML5 and how it's different from previous versions of HTML.
CSS3, the layout and styling language of the mobile Web.
Scripting with JavaScript and several JavaScript frameworks and techniques such as jQuery, jQuery Mobile, and AJAX.
How to use Web services such as Google Maps in your app.
How to determine an app's user location by accessing the built-in geolocation capabilities of the user's smartphone.
How to use Web Application Programming Interfaces (Web APIs) to combine different Web services to create mobile mashups.
How to optimize your app for performance to make sure that it runs as fast as possible for your users.
How to convert your HTML5 apps into native apps that you can submit to app stores such as Apple's App Store and Google Play.
By the end of the course, you'll have built your first mobile web app, and you'll be on your way to making your dream of being a successful mobile app developer a reality!
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
COMP1286 Creating Web Pages

Description: Create and post your very own Web site on the Internet using HTML in this extensive, hands-on, six week workshop. First, you'll learn about the capabilities of the World Wide Web and the fundamentals of web design. Then you'll plan the content, structure and layout of your Web site. You'll also learn critical and timely information on securing the best possible location in search engine listings, and powerful no-cost or low-cost web marketing strategies.
Requirements

• Internet access
• Email
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
o Safari
• Adobe PDF plug-in (a free download obtained at Adobe.com .)
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
COMP1039 Creating WordPress Websites

Description: Learn how to create attractive, sophisticated blogs and websites—without any coding! WordPress is the world's most popular website publisher, powering more than 25% of all sites on the Internet. WordPress is an easy-to-use solution that will help you put your site on the Web in far less time than by coding, and at a much lower cost than hiring a professional.
In these lessons, you'll get hands-on experience with this powerful tool as you create your own WordPress.org site and blog. You'll find out how to use WordPress to create pages and posts, add images and videos, change a site's look and feel, and include user-friendly features. You'll discover the ease of using WordPress design themes to express your creativity, and you'll see how much fun it is to be part of the vibrant WordPress online community.
In addition to mastering the technical elements of WordPress, you'll learn how to organize a blog or website, create appealing content, keep your site secure, and achieve better positions on search engine results pages. By the end of this course, you'll be able to confidently use WordPress to create a blog or a personal, business, or organizational website.
The WordPress.org version covered in this class is the platform the pros use. While it normally requires a paid hosting account, this course includes a totally free, no obligation SiteGround hosting account for three months, along with a private place on the Web for practice.
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
COMP1041 Creating WordPress Websites II

Description: Discover how to get the most from websites and blogs built with WordPress, the world's most popular Web page publisher.
After reviewing the system's basic features, you'll learn to use an online administrative area that makes creating and updating content as simple as composing an email. Your online visitors will be able to comment on your articles, fill out forms and applications, buy your products, and even make appointments.
While WordPress requires no coding, you'll find out how to use simple HTML and CSS to customize a website's appearance. You'll take advantage of the dynamic features known as plugins, which add every imaginable function to your website. And you'll explore how use plugins to turn a site into an ecommerce powerhouse and improve search engine page results.
To take this course, you should have at least some blog or website publishing experience and good computer skills. WordPress also requires a paid hosting account, but the class includes 90-days of completely free hosting with SiteGround, one of only four hosting companies that WordPress recommends.
If you want to build or maintain a professional WordPress website with all the bells and whistles, this course is for you.
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
OLRN1752 Fundamentals of Digital Marketing Management

Description: Students learn traditional marketing principles delivered on a digital platform, the Internet. Topics include the changing power focus from the company to the consumer; how marketing environments affect the digital platform; the importance of consumer behaviour and how segmentation, target marketing and positioning are executed. They explore the unique dimensions of product, price, place and promotion on the Internet. Students learn how to use online resources and how to develop a digital marketing plan. The course provides students with the principles and practical skills needed to participate in the fast-evolving area of digital marketing. Students will engage in online activities including on line discussions for grading, submitting online assignments both individual and team, and online test assessments.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

42 Yes Details
COMP1643 Introduction to Google Analytics

Description: Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them?
In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.
The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
COMP1686 Marketing Your Business on the Internet

Description: Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
COMM1042 Social Media and Society

Description: In a few short years, social media has profoundly changed the global communication landscape. With the advent of social media tools such Facebook, YouTube, Wikipedia, and Twitter, more and more people are connecting and collaborating online, and creating and distributing content in ways we have never seen before. This course will provide a summary of the major developments in social media and will examine how social media is changing media, business, government, the economy, development, and education in fundamental ways. Students will be introduced to a variety of social media environments and will gain hands-on experience with many of the leading social media applications. This course requires active participation of students and a willingness to immerse in social media practices.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

42 Yes Details
SOC1040 Using Social Media In Business

Description: In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.
Hours: 24
Credits: 2
Pre-Requisites:
CoRequisites:

24 Yes Details
OLRN1758 Writing for the Web

Description: This course takes students inside the fast moving world of writing on the internet, looking at a range of the work assignments and working environments they can expect to encounter. The lectures and assignments examine specific issues and skills like writing for emphasis and visual impact, the basics of SEO (Search Engine Optimized) writing, sourcing images and video, and simple techniques for incorporating them with text. Students will examine the various styles and requirements involved in writing for blogs, online magazines, commercial websites, and other text-based models, including social media.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

42 Yes Details

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