Conestoga College Logo - Home Page

Distance Learning - Part-time Courses - Marketing

Click on the course code or title below for a full description of the course. If available for registration, clicking on "Details" in the Status column will open a new browser tab or window in the Student Portal.

Courses
Course # Courses Status
OLRN1593 Marketing I

Description: Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

Details

Program contacts for Marketing.

Back To Top