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Distance Learning - Part-time Courses - Marketing

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Courses
Course # Courses Status
OLRN1214 Consumer Behaviour

Description: This course will provide the student with the opportunity to gain an understanding of how consumers make decisions regarding what to buy, what brand to buy, when to buy and how much to pay. Psychological, socio-cultural and situational influences on this decision making process are explored in depth. The objective is to be able to intervene in the process to modify the consumers' behaviour and persuade them to move in a favourable way.
Hours: 42
Credits: 3
Pre-Requisites: OLRN1593
CoRequisites:

Details
MKT1420 Integrated Marketing Communications I

Description: Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.
Hours: 42
Credits: 3
Pre-Requisites: OLRN1595
CoRequisites:

Details
MKT1460 Integrated Marketing Communications II

Description: The world of advertising and promotion has changed dramatically with recent advancements in technology coupled with the pressure on organizations to meet the needs of many different target audiences. Marketers need to look beyond the traditional media to find new and better ways to communicate with their customer. Furthermore, marketers expect their promotional dollars to generate immediate sales and overall a positive return on investment. In this course students will build on and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. The course will focus on showing students how to utilize these tactics to capture the attention of the intended target market, communicate the planned message to generate a reaction.
Hours: 56
Credits: 4
Pre-Requisites: MKT1420
CoRequisites:

Details
MKT1440 Marketing Digitally

Description: This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.
Hours: 42
Credits: 3
Pre-Requisites: OLRN1593
CoRequisites:

Details
OLRN1433 Marketing for Managers

Description: Learners will gain an appreciation of the role of marketing management and marketing strategy to the survival and success of the organization within a competitive and dynamic business environment. They will create and present a comprehensive marketing plan.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Details
OLRN1593 Marketing I

Description: Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

Details
OLRN1595 Marketing II

Description: Recommended: Marketing I or Introductory Marketing I.
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
Hours: 45
Credits: 3
Pre-Requisites: OLRN1593
CoRequisites:

Details
MKT1450 Marketing Research

Description: The Marketing Research and Analytics course allows students to learn the fundamentals of marketing research, including quantitative and qualitative approaches. It delves into secondary and primary research, research methodologies, sampling and questionnaire design. It also provides an overview of various marketing analytics platforms so that students become familiar with accessing and analyzing secondary data from platforms such as Vividate, comScore and SAS as well as an understanding of Google analytics. Students will learn to use advanced Excel skills to help analyze data.
Hours: 45
Credits: 3
Pre-Requisites: OLRN1593, OLRN1615
CoRequisites:

Details

Program contacts for Marketing.

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