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International Business Management (Bachelor of Business Administration) (Co-op)

Credential:
Bachelor of Business Administration
College Code:
CONS
School:
Business and Hospitality
Program Code:
1172C
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2015 / 2016
Notice: Are you an enterprising student? Would you like a first-hand opportunity to work with an entrepreneurial firm in the global economy?
Find out more about Global Edge

About the Program

Whether your dream is to work in thriving cities like London, Beijing or New York, or to work for a local company that deals in worldwide trade, the dynamic International Business Management degree at Conestoga will put you on the right track. This four-year, co-op Bachelor of Business Administration program is designed to prepare students to manage international business endeavours. The goal is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises.

At the end of Year 2, students have the option of specializing in Human Resource Management (HRM), Supply Chain Management (SCM) or Marketing Management (MM), or continuing in the General stream. The Ministry has also approved specializations in Sustainability Management and Project Management and there are plans to implement them over the next few years.

Program highlights include three paid co-op terms, two major consulting projects, use of SAP© Business Suite Applications, and a strong international focus, including:

New: Dual degree program with Institute of Technology Carlow in Ireland

Program Information

Length: Four-year Academic Co-operative Bachelor's degree program
Delivery Sequence: Doon (Kitchener) - September/2015 (Open) - Fall | Winter | Fall | Winter | Spring/Summer | Fall | Winter | Spring/Summer | Fall | Winter | Spring/Summer
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 90

Bachelor's Degrees in Applied Areas of Study

Conestoga's Bachelor's degrees:

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Program Requirements

Students are required to successfully complete two language electives (in one language) in order to graduate.

Tuition & Fees

Tuition fee details for the 2014-2015 year are listed below. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2014 / 2015) for International Business Management (Bachelor of Business Administration) (Co-op) - Program # 1172c

Doon - Fall 2015 Level 1 & 2
Description Fall 2015 Winter 2016
Student Priority Fee $49.00 $49.00
Recreation/Athletics Fee $68.15 $68.15
Graduation/Alumni Services Fee $27.55 $27.55
Administration Fee $25.05 $25.05
Technology Enhancement Fee $126.40 $126.40
Program Services Fee $196.88 $196.88
Full time Degree Tuition $3350.00 $3350.00
CSI Capital Development Fee $55.60 $66.50
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $285.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $4310.69 $4036.59

Year Total $8347.28

Doon - Fall 2015 Level 3 & 4 & 5
Description Fall 2015 Winter 2016 Spring 2016-Coop
Student Priority Fee $49.00 $49.00 $0.00
Recreation/Athletics Fee $68.15 $68.15 $0.00
Graduation/Alumni Services Fee $27.55 $27.55 $0.00
Administration Fee $25.05 $25.05 $0.00
Technology Enhancement Fee $126.40 $126.40 $0.00
Program Services Fee $196.88 $196.88 $0.00
Full time Degree Tuition $3350.00 $3350.00 $0.00
CSI Capital Development Fee $55.60 $66.50 $0.00
CSI Association Fee $110.00 $110.00 $0.00
CSI - CSA $4.56 $4.56 $0.00
CSI Health Plan Fee $285.00 $0.00 $0.00
ONE Card Fee $12.50 $12.50 $0.00
Session Total $4310.69 $4036.59 $0.00

Year Total $8347.28

Doon - Fall 2015 Level 6 & 7 & 8
Description Fall 2015 Winter 2016 Spring 2016-Coop
Student Priority Fee $49.00 $49.00 $0.00
Recreation/Athletics Fee $68.15 $68.15 $0.00
Graduation/Alumni Services Fee $27.55 $27.55 $0.00
Administration Fee $25.05 $25.05 $0.00
Technology Enhancement Fee $126.40 $126.40 $0.00
Program Services Fee $196.88 $196.88 $0.00
Full time Degree Tuition $3350.00 $3350.00 $0.00
CSI Capital Development Fee $55.60 $66.50 $0.00
CSI Association Fee $110.00 $110.00 $0.00
CSI - CSA $4.56 $4.56 $0.00
CSI Health Plan Fee $285.00 $0.00 $0.00
ONE Card Fee $12.50 $12.50 $0.00
Session Total $4310.69 $4036.59 $0.00

Year Total $8347.28

Doon - Fall 2015 Level 9 & 10 & 11
Description Fall 2015-Coop Winter 2016 Spring 2016
Student Priority Fee $0.00 $49.00 $49.00
Recreation/Athletics Fee $0.00 $68.15 $68.15
Graduation/Alumni Services Fee $0.00 $27.55 $27.55
Administration Fee $0.00 $25.05 $25.05
Technology Enhancement Fee $0.00 $126.40 $126.40
Program Services Fee $0.00 $196.88 $196.88
Full time Degree Tuition $0.00 $3350.00 $3350.00
CSI Capital Development Fee $0.00 $66.50 $66.50
CSI Association Fee $0.00 $110.00 $110.00
CSI - CSA $0.00 $4.56 $4.56
CSI Health Plan Fee $285.00 $0.00 $0.00
ONE Card Fee $0.00 $12.50 $12.50
Session Total $285.00 $4036.59 $4036.59

Year Total $8358.18


International fee details for the 2014-2015 year are listed below. Books and supplies are additional.

International Fees

Estimated International fees based upon the previous academic year (2014 / 2015) for
International Business Management (Bachelor of Business Administration) (Co-op) - Program # 1172c


Doon - Fall 2015 Level 1 & 2
Description Fall 2015 Winter 2016
International Program Tuition $6500.00 $6500.00
Student Priority Fee $49.00 $49.00
Recreation/Athletics Fee $68.15 $68.15
Graduation/Alumni Services Fee $27.55 $27.55
Administration Fee $25.05 $25.05
Technology Enhancement Fee $126.40 $126.40
Program Services Fee $196.88 $196.88
CSI Capital Development Fee $55.60 $66.50
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $8100.69 $7561.59

Year Total $15662.28


Doon - Fall 2015 Level 3 & 4 & 5
Description Fall 2015 Winter 2016 Spring 2016-Coop
International Program Tuition $6500.00 $6500.00 $0.00
Student Priority Fee $49.00 $49.00 $0.00
Recreation/Athletics Fee $68.15 $68.15 $0.00
Graduation/Alumni Services Fee $27.55 $27.55 $0.00
Administration Fee $25.05 $25.05 $0.00
Technology Enhancement Fee $126.40 $126.40 $0.00
Program Services Fee $196.88 $196.88 $0.00
CSI Capital Development Fee $55.60 $66.50 $0.00
CSI Association Fee $110.00 $110.00 $0.00
CSI - CSA $4.56 $4.56 $0.00
ISR $375.00 $375.00 $0.00
International Health Fee $550.00 $0.00 $0.00
ONE Card Fee $12.50 $12.50 $0.00
Session Total $8100.69 $7561.59 $0.00

Year Total $15662.28


Doon - Fall 2015 Level 6 & 7 & 8
Description Fall 2015 Winter 2016 Spring 2016-Coop
International Program Tuition $6500.00 $6500.00 $0.00
Student Priority Fee $49.00 $49.00 $0.00
Recreation/Athletics Fee $68.15 $68.15 $0.00
Graduation/Alumni Services Fee $27.55 $27.55 $0.00
Administration Fee $25.05 $25.05 $0.00
Technology Enhancement Fee $126.40 $126.40 $0.00
Program Services Fee $196.88 $196.88 $0.00
CSI Capital Development Fee $55.60 $66.50 $0.00
CSI Association Fee $110.00 $110.00 $0.00
CSI - CSA $4.56 $4.56 $0.00
ISR $375.00 $375.00 $0.00
International Health Insurance $0.00 $0.00 $0.00
International Health Fee $550.00 $0.00 $0.00
ONE Card Fee $12.50 $12.50 $0.00
Session Total $8100.69 $7561.59 $0.00

Year Total $15662.28


Doon - Fall 2015 Level 9 & 10 & 11
Description Fall 2015-Coop Winter 2016 Spring 2016
International Program Tuition $0.00 $6500.00 $6500.00
Student Priority Fee $0.00 $49.00 $49.00
Recreation/Athletics Fee $0.00 $68.15 $68.15
Graduation/Alumni Services Fee $0.00 $27.55 $27.55
Administration Fee $0.00 $25.05 $25.05
Technology Enhancement Fee $0.00 $126.40 $126.40
Program Services Fee $0.00 $196.88 $196.88
CSI Capital Development Fee $0.00 $66.50 $66.50
CSI Association Fee $0.00 $110.00 $110.00
CSI - CSA $0.00 $4.56 $4.56
ISR $0.00 $0.00 $0.00
International Health Insurance $0.00 $0.00 $0.00
International Health Fee $550.00 $0.00 $0.00
ONE Card Fee $0.00 $12.50 $12.50
Session Total $550.00 $7186.59 $7186.59

Year Total $14923.18

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Co-op Information

Graduate Opportunities

Graduates of this four-year co-op program will possess a blend of applied business skills that will enable them to function as flexible and versatile business generalists in an international context. Specific focus is given to issues requiring cross functional integration of activities. The program will meet the needs of typical entry-level positions and allow the graduate to eventually move into supervisory or managerial roles within either domestic or international business environments.

79% of 2012-2013 graduates found employment within 6 months of graduation. Their average starting salary was $38,629.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Program Courses

Course Details
Course Code Course Title and Description
Level 1
BUS71190 Introduction to Business with International Applications

Description: This course will provide a starting point to understanding the functions of business and the similarities and differences between Canadian business and business operations in other countries. Economic systems and forms of business organization will be evaluated. The major functions of business (management, human resources, production, marketing and finance) will be examined in the Canadian environment and compared to the international environment.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

ECON71050 Introduction to Microeconomics

Description: This Degree Level course introduces students to basic microeconomic terminology, concepts, methodology and theories, and provides an understanding of firm behaviour under various market structures in an international setting, and their application to current global microeconomic issues. Topics of study include: supply and demand, elasticity concepts and their application; consumer theory; production, costs, and the determination of equilibrium price and output under different market models- perfect competition, monopolistic competition, monopoly and oligopoly; government export taxes/subsidies and regulation of the market, and international trade.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

ENGL71000 Academic Communications

Description: This course is intended to develop the communication skills required in academic studies, which will translate into useful writing and presentation skills in Canada's increasingly intercultural professional and technical domains. Students will practice planning, drafting, and revising documents. The complex process of researching, creating, and revising arguments will encourage critical thinking, grammatical writing, and appropriate citation skills. Correct formatting of research papers and effective oral presentation skills will be emphasized.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

MATH71775 Business Math

Description: The purpose of this degree-level course is to provide the student with a full spectrum of problem solving tools within the Mathematics of Finance. Topics include: Mathematics of merchandising, Cost-Volume-Profit analysis, simple interest, compound interest, annuities and their many applications including amortization, mortgages, bonds and perpetuities.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

MGMT72095 Project Management with International Applications

Description: Management of large scale projects is both a science and an art. This course will focus on Project Management as an essential component of managing both international and domestic operations and an evolving professional discipline. All projects are typically complex, are comprised of many components and tasks, and involve a cross-section of different functional teams. The essential knowledge areas which are vital to effective project management (integration, scope, cost, time, quality, human resources, communication, risk and procurement) will be explored in detail. As well, the key processes involved with successful project management (initiation, planning, controlling, executing and closing) will be reviewed. Students will have an opportunity to apply these skills and knowledge to a variety of real world situations and to utilize information technology to identify opportunities for improvement.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

Electives: Program Option 1 - Language
Student must pass 1 Course(s)
CHIN71000 Introduction to Chinese Language and Culture

Description: This beginner course introduces students to Chinese language and culture. Students will develop reading, listening, speaking, writing and culture awareness. Students will also learn the fundamentals of Chinese character writing. This course will be taught in both Chinese and English to facilitate learning of Chinese.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

FREN71020 Introduction to French Language and Culture

Description: This beginner course introduces students to standard French as well as Canadian French nuances. It is designed for students to develop basic French skills in listening, speaking, reading and writing. Students will also study French culture in various contexts around the world. This course will be taught in both English and French to facilitate learning in French.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

SPAN71010 Introduction to the Spanish Language and Culture

Description: This beginner course introduces students to Spanish and the cultural variety in the Spanish speaking world. Students will develop listening, speaking, reading and writing. This course will be taught in Spanish and English to facilitate learning in Spanish.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

Level 2
ACCT71210 Introductory Accounting

Description: The understanding of basic accounting is critical for managers in any environment. This introductory course provides an overview of the fundamental concepts for financial accounting. Students will be able to explain financial accounting terminology, classify the components of financial statements and prepare financial statements.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

COMP72370 Information Management

Description: This course is an overview of the nature of information and its use in business. Topics will include: computer hardware and software architecture, telecommunications and the Internet, database management, decision support systems, ecommerce, systems acquisition process, and security, global and ethical issues.
The concepts are reinforced with practical exercises to develop the students' competency using end user application software including word processing, spreadsheet, presentation graphics, Internet browser and email.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

ECON71030 Introduction to Macroeconomics with International Applications

Description: This course is a study of the Canadian economy as a whole. It introduces students to principles that are essential to an understanding of contemporary macroeconomic issues facing Canadian society. It examines the structure and performance of the Canadian economy utilizing economic models and aggregate economic indicators such as gross domestic product, employment, unemployment, income and productivity growth, inflation, interest rates, and the impact of domestic and international influences and of government fiscal and monetary policies. Equivalent: OLRN1600 Introduction to Macroeconomics (Internet).
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

ENGL72000 Professional Communication

Description: Effective communication is at the heart of any successful professional work environment. This course teaches students key aspects of communication: bridging the gap between oneself and others; using simple, direct, and correct language; using and citing sources; and editing and proofreading accurately. The focus will be on creating effective workplace documents such as letters, memos, proposals, abstract, summaries, and reports. Students will combine informative and persuasive communication skills to create these documents and to develop and deliver oral presentations.
Hours: 45
Credits: 3
Pre-Requisites: ENGL71000
CoRequisites:

MKT71090 Marketing

Description: This degree level course introduces the basic theories and concepts in marketing as well as an understanding of how these concepts are applied in the management of a company. The application of the marketing concept is illustrated. Other topics include examination of environmental factors, ethics and social responsibility, theories of buying behavior, primary and secondary research, industrial and consumer markets, targeting and positioning.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

OPER71260 Operations Management I

Description: The Manufacturing Concepts course is focused on the manufacturing/operations activities of organizations which create the products used in the global economy. This course will examine the major elements of the design and management of a manufacturing operation. Particular emphasis is placed on strategies and the effective utilization of resources to add value to the supply chains in which they operate, thereby improving their competitive position in the global economy.
Hours: 45
Credits: 3
Pre-Requisites: MATH1775 or MATH71775
CoRequisites:

Level 3
BUS71200 Organizational Behaviour with International Applications

Description: This degree level course is a study of group behaviour and how the effective use of best practices must be adapted for use in an international setting. Topics include motivation; group dynamics; roles, norms and status; decision-making; power and control; conflict; and leadership.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

CDEV71050 Co-op and Career Preparation

Description: This mandatory course prepares degree level students for job searching for their co-op work terms and for post-graduate careers. Students will learn to critically evaluate their skills, attitudes, and expectations and evaluate and interpret available opportunities in the workplace. Self-marketing techniques using resumes, cover letters, networking and interviewing will be learned and students will learn the expectations, rules, and regulations that apply in the workplace with regards to social, organizational, ethical, and safety issues.
Hours: 16
Credits: 1
Pre-Requisites:
CoRequisites:

COMP72105 Database Management

Description: This course will introduce the student in the use of relational database management systems to manage operations for international organizations. Students will also be introduced the concept of data analysis and decision support with an emphasis in the basics of data warehouses.
Hours: 45
Credits: 3
Pre-Requisites: COMP72370 or INFO71400
CoRequisites:

MKT72200 International Marketing

Description: This is a degree level course in International Marketing designed to expose students to challenges and opportunities that exist in a global environment. Students will examine all aspects of managing the marketing function in an international setting. Students will gain an understanding of key concepts and theories through readings and lectures. Students will develop critical thinking and problem-solving skills through in-class discussions and analysis of case studies. Students will apply their knowledge in presentations, by developing an international marketing plan, and by competing in an online international marketing simulation.
Hours: 45
Credits: 3
Pre-Requisites: MKT1090 or MKT71090
CoRequisites:

OPER72100 Global Supply Chain Management

Description: The goal of this course is to familiarize students with the discipline of supply chain management (SCM), which enables firms to better coordinate inbound and outbound information and material flow domestically and internationally. Students will examine ways in which supply chain management impacts customer service activities relevant to logistics, operations and marketing processes. Topics also include the relationship between profitability, supplier management, customer service, quality, and productivity; management of incoming supplies and services; managing service capacity and wait times; and finally discussions of internal and external customer service.
Hours: 45
Credits: 3
Pre-Requisites: OPER1260 or OPER71260
CoRequisites:

STAT72785 Applied Statistics

Description: During this degree-level course students will explore basic statistical methods and their application to data analysis using Microsoft Excel and other available tools. Topics covered include descriptive statistics, Probability Theory, the Binomial, Hypergeometric and Normal distributions, simple sampling distributions, and linear correlation and regression. This course is a pre-requisite to Applied Research methods, which includes more advanced statistical methods.
Hours: 60
Credits: 4
Pre-Requisites: MATH1775 or MATH71775
CoRequisites:

Electives: Program Option 2 - Language
Student must pass 1 Course(s)
CHIN72000 Chinese Language and Culture II

Description: This high beginner course reinforces students´knowledge of the Pinyin system, which will allow them to express themselves more freely. Students will develop academic and professional listening, speaking, reading and writing skills. This course will be taught mostly in English to facilitate learning of Chinese.
Hours: 45
Credits: 3
Pre-Requisites: CHIN71000
CoRequisites:

FREN72020 French Language and Culture II

Description: This high beginner course builds on the Introduction to the French Language and Cutlure. The course is designed to further enhance beginner level language skills in listening, speaking, reading and writing. Students will also explore numerous facets of French Canadian culture. This course will be taught mostly in French with English used to facilitate learning in French.
Hours: 45
Credits: 3
Pre-Requisites: FREN71020 or LANG7020
CoRequisites:

SPAN72010 Spanish Language and Culture II

Description: This high beginner course reinforces students' knowledge of the Spanish language and reinforces the cultural variety in the Spanish speaking world. Students will develop academic and professional listening, speaking, reading and writing skills. This course will be taught mostly in Spanish with English used to facilitate learning in Spanish.
Hours: 45
Credits: 3
Pre-Requisites: LANG7010 or SPAN71010
CoRequisites:

Level 4
ACCT72500 Managerial Accounting

Description: This degree-level course provides students with an understanding of the types and behaviours of costs used by managers in the planning, decision-making and budgeting processes. Students will categorize the components of a costing system and calculate product cost under different methods. Management accounting topics will allow the student to understand cost behaviour and its use in decision making, evaluate capital investments and prepare operating budgets.
Hours: 45
Credits: 3
Pre-Requisites: ACCT1210 or ACCT71210
CoRequisites:

LAW72200 Canadian and International Business Law

Description: This course is an introduction to the various international legal systems which can affect Canadian business. Students will compare and contrast the Canadian legal system to those of major trading partners and will assess the manner in which these differences or similarities can govern commercial relationships. Students will assess how the Canadian system functions in the context of the legal systems governing other nations and governing international commerce. To this end, the course will examine both the substantial and procedural aspects of the Canadian and international laws governing contracts, conflict of laws and international and domestic dispute resolution. The student will have an appreciation of the domestic and international law context and the knowledge to participate in discussions with key stakeholders on legal issues.
Hours: 75
Credits: 5
Pre-Requisites:
CoRequisites:

MGMT72100 International Human Resources Management

Description: This course will introduce students to the field of human Resources Management and the typical functional areas and activities which support this discipline in today's global economy. One area of focus will be on developing an appreciation for the changing role of Human Resource departments, from service function to strategic partner. Another key focus will be on developing an understanding for the way in which today's Human Resource departments can help organizations achieve key organizational objectives with superior levels of effectiveness, efficiency, quality and profitability in order to create unique competitive advantages which are likely to endure in domestic and international contedts. Students will analyze current human resource mangement practices and consider opportunities and challenges that companies face in establishing and operating domestic or international operations.
Hours: 75
Credits: 5
Pre-Requisites: BUS1200 or BUS71200
CoRequisites:

RSCH73100 Research Methods

Description: During this degree-level course students will explore research methods and their application to data analysis. Students will develop skills at reading and understanding research literature, and will develop expertise in evaluating the validity and reliability of research data. Students will acquire hands-on experience by working in small teams on a research project: designing, collecting data, analyzing the data using Microsoft Excel, and reporting thier findings and conclusions.
Hours: 60
Credits: 4
Pre-Requisites: STAT72785
CoRequisites:

SOC73180 Conflict Management

Description: Without exception, every relationship of any depth has conflict. Conflict can be regarded as a negative force to be avoided or controlled, or it can be seen as an opportunity for strengthening relationships, self-awareness and development. The course will examine different factors that contribute to interpersonal and intrapersonal (intrapsychic) conflicts and discuss and apply appropriate skills and strategies to manage conflicts effectively.
Hours: 45
Credits: 3
Pre-Requisites: BUS1200 or BUS71200 or LIBS7150 or SOC71500
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Level 5
COOP72000 Co-op Work Term I (International Business Mgt)

Description: This course will provide students with college-approved work experience in an international or domestic business environment. This course will increase the student's understanding of real-life employer expectations with regards to the attitudinal, practical, and academic skills required to gain employment and enhance promotional opportunities. The student will apply both employability and technical skills to real life situations. These essential employability and technical skills areas will be improved during the work term while the student responsibly performs the duties as laid out in the job description, in accordance with course and program outcomes.
Hours: 420
Credits: 14
Pre-Requisites: CDEV71050
CoRequisites:

Level 6
BUS74020 International Business Planning and Strategy

Description: This is a capstone course for students requiring them to apply the principles and knowledge obtained in all other business disciplines to a specific business situation whether domestic or international. The course uses a broad theoretical perspective combined with experiential learning to equip students with the knowledge, attitudes and behaviours needed to effectively participate in the development of overall strategy and operational tactics, and to prepare students to participate in the strategic planning process within a global economy. Adopting a resource based view of the firm, students will be exposed to leading strategic theories and tactics at global, corporate, business units and functional levels. Students will be asked to analyse sources of competitive advantage and profitability using a wide range of approaches to develop a comprehensive SWOT (Strengths Weaknesses Opportunities Threats) analysis and to formulate realistic recommendations. Differences among embryonic, growth and mature industries, and the techniques needed to prosper in technologically driven industries, will be examined. Specific challenges and techniques associated with entry into international markets will be explored, along with the challenges associated with resource allocation. Students will have an opportunity to explore techniques to foster B2B and B2C relationships.
Hours: 60
Credits: 4
Pre-Requisites: HRM2100 or HRM72100 or MGMT72100
CoRequisites:

CULT72000 World Cultures

Description: World cultures both broadly and deeply affect and are affected by globalization in ways that unify and divide as well as produce equities and inequalities among people and nations. In this course, students will focus on topics pertaining to similarities and differences world cultures and societies. Incorporating varying perspectives on diversity, students develop an understanding of the impacted groups, develop strategies which demonstrate respect for diversity, and critically examine social change performed on a world stage.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

FIN72105 Finance for Managers

Description: All managers in an international environment need financial management skills to make decisions and manage projects within an organization. This introductory course covers aspects of financial management. Students will be able to apply concepts of finance for organizations operating in international environments. Students will develop an appreciation for the techniques used to control financial risk in international situations.
Hours: 60
Credits: 4
Pre-Requisites: MATH1785 or STAT72785
CoRequisites:

Electives: Program Option
Student must complete a minimum of 90 Hours
BUS74000 Professional Sales and Negotiations

Description: This is a course in professional sales and negotiations, exposing students to strategies for selling creative concepts through numerous role playing exercises. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

HRM73040 Staff Recruitment and Selections

Description: Using a systems based approach to the staffing function, this course examines the issues and practices involved with the critical function of acquiring and deploying an organization's workforce, in both domestic and international settings, and in developing and implementing programs for the effective orientation of new staff. This course will analyze international business situations and challenges related to staffing for an international business environment using staff who are both Canadian and foreign nationals/international.
Hours: 45
Credits: 3
Pre-Requisites: HRM2100 or HRM72100 or MGMT72100
CoRequisites:

MKT73000 Buyer Behaviour

Description: This course examines the actions customers make in purchasing and using products and services. Students will analyze factors that influence purchase decisions and product use by both consumers and organizations.
Through lectures and readings, students will gain an understanding of how the factors that affect the consumer decision-making process can help companies develop marketing strategies to closely match targeted consumers' needs and wants. Students will examine the factors, people and processes involved in organizational buying behaviour, and how that knowledge enables marketers to tailor sales presentations to match the criteria most important to each organization.
Through case analysis and discussion, students will analyse challenges related to customer behaviour, evaluate strategic options, and develop strategies and tactics. Students will be required to work as members of a team to prepare a group project.
Hours: 45
Credits: 3
Pre-Requisites: MKT72200
CoRequisites:

OHS73000 Occupational Health and Safety

Description: The primary objective of this course is to allow students to demonstrate awareness of an organization's moral, legal and ethical responsibilities in the area of health and safety. Health and safety legislation, including WHMIS, Joint Health and Safety Committees and MSDS sheets, industrial regulations and designated substance regulations in the workplace will be reviewed in detail. Students will also be exposed to ISO 14000 and its impacts on an organization. Students will explore issues from an occupational hygiene perspective and will develop skills in managing health complaints, conducting meetings and assessing likely impact of common issues including HIV/AIDS and, allegations of "unsafe work". A portion of this course will also be devoted to developing an understanding of the role and administrative requirements associated with employee assistance programs and understanding the trends associated with violence in the workplace. The role of the Workplace Safety and Insurance Board will be discussed including how to read and monitor NEER statements and handle claims. An understanding of the international variation of the process and values toward health and safety will be covered.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

OPER72010 Operations Management II

Description: This Operations Management course focuses on the functional activities and role of an operations manager in both domestic and international settings. Students will build upon their knowledge of manufacturing concepts gained in the first year of study and learn to implement the functions and the strategic objectives of an operations manager. The major focus of this course is on the development and utilization of strategies for continuous improvement of both productivity and quality in organizations engaged in manufacturing, supply chain and service oriented businesses.
Hours: 45
Credits: 3
Pre-Requisites: OPER1260 or OPER71260
CoRequisites:

OPER73000 Designing and Managing the Supply Chain

Description: Competition can no longer be defined as organization versus organization rather the competitive landscape is defined as supply chains competing against supply chains. The success of a firm and its ability to meet customer expectations are influenced greatly by the capabilities and performance of its supply chain partners. This course will focus on the design and management of the supply chain through the exploration of concepts, insights, practical tools, models, and decision support systems important to the effective management of the supply chain. Classes will utilize case analyses to put into practice the decision-making tools that are introduced.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

Level 7
BUS73130 Consulting/Integration Project I

Description: This course is designed to introduce students to the theory underpinning successful execution of a consulting project and to provide the student with a first real life consulting and integration opportunity with respect to operational activities in a global business environment. Sensitivity will be demonstrated in all areas of a project assignment. Key topics include: goal setting, identifying dependency relationships, outlining resources required, concurrent activity management, decision theory, monitoring and controlling of progress which will result in the successful completion of projects. Students are required to, with their faculty member and employer, select aspects of the employer's operations for study with the view to producing a report which justifies the reasons for the selection, the purpose of the project, the methodology and approach adopted. As necessary, seminars on writing strategies will be delivered to students. The student will also summarize the actual outcomes of the project and conclude with a series of recommendations/observations along with cost/commercial considerations. The work of the student focuses on a number of critical activities and skills involved in economic, operational and people management. It will provide the student with ?hard practice? in applying theory and skills developed in the various courses taken previously. Tasks and assignments are established which require the student to integrate his/her knowledge of different global and domestic business concepts and then apply them to problem solving specific areas of the business environment at hand.
Hours: 105
Credits: 7
Pre-Requisites: MKT2200 or MKT72200, MGMT2095 or MGMT72095, FIN2105 or FIN72105, HRM2100 or HRM72100 or MGMT72100
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Electives: Program Option
Student must complete a minimum of 135 Hours
BUS74040 Change Management

Description: This course introduces the student to Organization Development theories and their application in an organizational setting. Consideration is given to the psychological, sociological and historical constructs upon which the field is based. Students will learn the foundations for the key theories as well as the practical work of important theorists. Students will also examine how the theories of Organization Development are being applied in organizations to foster change, innovation, and the revitalization of the organization.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

BUS74050 Quality Planning and Analysis

Description: The effective and efficient management of an organization's total operation requires sound principles of quality management practised in all three planning areas (strategic, tactical, and operational). This course provides a fundamental, yet comprehensive, coverage of Total Quality Management (TQM). It covers not only the principles and practices, but also the tools and techniques. The sensitivity to end customers' requirements and challenges of a competitive marketplace will be a theme of the course. A practical state-of-the-art approach is stressed throughout this course. Sufficient theory and application techniques will be presented to ensure that the student has a sound understanding of TQM concepts. Mathematical techniques are developed in the form of tables and charts and statistics. Awareness of the internal and external requirements for quality principles in all currently practiced forms will be explored.
Hours: 45
Credits: 3
Pre-Requisites: MATH1785 or STAT72785
CoRequisites:

BUS74110 The Business of Social Media

Description: The social web has an impact on organizations of every kind globally, even if they are not actively engaged in social media. Organizations that can capitalize on social media channels and behaviors will be competitive winners. The challenge is to build cohesive strategies that integrate social media into sound business practices. In this course students will gain strategic insight into why organizations should use social media and how to do it effectively and cost-effectively. Students will acquire hands-on experience in using, monitoring and creating social media / Web 2.0 tools such as Facebook, Twitter, YouTube, LinkedIn, blogs, wikis, podcasts, etc. Students will learn how to incorporate social media into an organization's marketing, advertising and communication plans and how to develop a social media strategy.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

HRM73030 Training and Development

Description: During this course, the training and development life cycle will be explored in depth. Topics will include: needs assessment methods, formulation of training objectives, designing training programs, assessment of training methods, and international factors in training and development. Adult learning theories will be discussed so that students can better understand the ways in which a positive transfer of training can be encouraged. Emphasis will be placed on the integration of training and development activities into the strategic plan of the organization. A portion of the course will be skill based to enable students to develop the skills, knowledge and attitudes necessary to become an effective trainer. Emphasis will be placed on the application of training and development principles and models to international situations given the challenges and opportunities associated with doing business in an international setting.
Hours: 45
Credits: 3
Pre-Requisites: HRM2100 or HRM72100 or MGMT72100
CoRequisites:

HRM73060 Human Resources Information Systems

Description: The purpose of the course is to develop an integrated body of information systems knowledge and skills that apply to human resources management. It includes an in-depth study of the end-user approach to systems analysis, addressing the links between information systems technology, people, and organizations. The course provides a comprehensive, thoroughly up-to-date treatment of human resource information system design, analysis, and implementation with a practical focus on shaping the information system to enhance employee performance and carry out ?real world? business strategies. Topics include information enterprise applications (CRM/ERM, ERP), systems design and analysis, justifying information technology investments, selecting and evaluating information systems and technologies, e-business, and information systems security.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

MKT72250 Advertising, Branding and Marketing

Description: Leading organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational objectives. This course provides an integrative approach to the study of the interrelationship of advertising, branding, marketing and public relations. Topics include an evaluation of the role of promotion in marketing and the economy; the formulation and analysis of promotional goals; planning, organizing, and controlling the promotion function; creative planning; and budgeting and media selection. Through case studies and practical exercises, students will learn how to reach appropriate target publics in an effective, cost-efficient and measurable way.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

MKT73010 Media Design for Marketers

Description: Marketers in companies of any size can benefit from knowledge of design and design software. This course covers classic design principles alongside the basic digital tools used by designers and marketers today. Students will examine the work of fine artists, as well as designs and advertising campaigns developed by graphic designers from around the world to understand how design can be used to create and support a brand's identity.
Students will apply the basic principles of design using software tools to produce typical marketing materials such as print ads, brochures, and web pages.
Hours: 45
Credits: 3
Pre-Requisites: MKT72200
CoRequisites:

OPER73010 Purchasing and Supply Chain Management

Description: This course will provide students with a comprehensive study of purchasing practices and applications in the context of both domestic and global supply chains. Students will learn an integrated approach from a management perspective to develop purchasing and supply chain strategies that contribute to overall business objectives. Ethical purchasing practices and corporate social responsibility are emphasized in the course.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

OPER73020 Distribution Planning and Control

Description: The supply chain management course is focused on the functions and objectives of a logistics manager, whether operating domestically or within an international setting. Students will investigate many examples of the classic cost/service tradeoff that is the major challenge for all supply chain managers. The major emphasis of the course is on the utilization of strategies to add value to a company's supply chain by either reducing costs, improving efficiency or effectiveness or improving customer service. This course will demonstrate the important role of the supply chain to companies by examining international vendors, customers and distribution centers with the goal of maximizing company productivity in a global economy and taking advantage of global opportunities.
Hours: 45
Credits: 3
Pre-Requisites: OPER2010 or OPER72010
CoRequisites:

Level 8
COOP73160 Co-op Work Term II (International Business Management)

Description: This course will provide students with college-approved work experience in an international or domestic business environment. This course will increase the student's understanding of real-life employer expectations with regards to the attitudinal, practical, and academic skills required to gain employment and enhance promotional opportunities. In addition to these employability skills, the student will also have an opportunity to apply technical material from the prior semesters of study to real life situations. These essential employability and technical skills areas will be improved during the work term while the student responsibly performs the duties as laid out in the job description, in accordance with course and program outcomes.
Hours: 420
Credits: 14
Pre-Requisites: CDEV1020 or CDEV71050
CoRequisites:

Level 9
COOP74000 Co-op Work Term III (International Business Management)

Description: This course will provide students with college-approved work experience in an international or domestic business environment. This course will increase the student's understanding of real-life employer expectations with regards to the attitudinal, practical, and academic skills required to gain employment and enhance promotional opportunities. In addition to these employability skills, the student will also have an opportunity to apply technical material from the prior semesters of study to real life situations. These essential employability and technical skills areas will be improved during the work term while the student responsibly performs the duties as laid out in the job description, in accordance with course and program outcomes.
Hours: 420
Credits: 14
Pre-Requisites: CDEV1020 or CDEV71050
CoRequisites:

Level 10
BUS74060 Consulting/Integration Project II

Description: This course builds on Consulting 1 - BUS 3130 and is designed to provide the student with a more challenging real life consulting opportunity with respect to strategic, tactical, and operational activities in a global business environment. Sensitivity will be demonstrated in all areas of a project assignment. Key topics include goal setting, identifying dependency relationships, outlining resources required, concurrent activity management, decision theory, monitoring, and controlling of progress to result in the successful completion of projects. Students are required to ? with their faculty member, and employer ? select aspects of the employer's operations for study ? with the view to producing a report which justifies the reasons for the selection, the purpose of the project, the methodology and approach adopted. Also, the student will summarize the actual outcomes of the project, and conclude with a series of recommendations/ observations along with cost/commercial considerations. The work of the student focuses on a number of critical activities and skills involved in contemporary globalization: economic, strategic, tactical, and operational, and provides the student with 'hard practice' in applying theory and skills developed in the various courses taken. Tasks and assignments are established which require the student to integrate his/her knowledge of different financing, operational, marketing, global and domestic business concepts, and then apply them to problem solving specific areas of the business environment at hand.
Hours: 105
Credits: 7
Pre-Requisites: BUS3130 or BUS73130
CoRequisites:

MGMT73120 Managing Business Performance (Multinationals)

Description: This degree level course deals with the techniques needed to take the true pulse of an organization and to assess its overall health and subsequent competitiveness using a wide variety of classical and new analytical techniques including Nine Forces, Supply Chain Management, McKinsey 7S, Technology Forecasting, and Critical Success Factors. The key focus will be on identifying and achieving improved performance levels in an international environment at individual, business process, job, organization and corporate levels. The challenges and opportunities involved with identifying necessary changes at micro and macro levels, and with designing interventions to implement them effectively, will be explored. Using a systems based view of the firm, the entire organization will be evaluated using proven analytical models relevant to the performance of a multinational firm. From a practical perspective, students will be exposed to and explore the challenges and difficulties involved with managing the business performance system, particularly in a global context. Both static and dynamic approaches to assessing and managing macro level issues will be explored. At a micro level, students will also review effective interventions to improve individual performance gaps.
Hours: 60
Credits: 4
Pre-Requisites: MKT2200 or MKT72200, FIN2105 or FIN72105, HRM2100 or HRM72100 or MGMT72100
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Electives: Program Option
Student must complete a minimum of 90 Hours
HRM73050 Labour and Employee Relations

Description: This course is designed to provide the student with a comprehensive range of knowledge, skills, attitudes and behaviours needed to effectively manage employees in unionized environments and to foster a positive relationship with unions in domestic and international settings. Relevant domestic legislation in federal and provincial jurisdictions will be studied in detail including the historical, social and economic factors leading to its development. Students will contrast and compare this domestic experience with international trends and legislation governing the labour movement in several other jurisdictions. Particular emphasis will be placed on conducting a comparative analysis of the major labour relations functions across industries and countries. Philosophical and organizational differences between Canadian unions and unions in other parts of the world will be explored. Students will explore the differences which have developed between private and public sector unions, internationally as well as within Canada.
Hours: 60
Credits: 4
Pre-Requisites: HRM2100 or HRM72100 or MGMT72100
CoRequisites:

HRM74030 Strategic Compensation Management

Description: This course addresses tangible and intangible compensation and the use of compensation to motivate and reward employee performance in both domestic and international environments. The application of compensation principles to organizational objectives is studied and evaluated, with particular emphasis on cultural variations and sensitivities. This course also covers job analysis, job description, and job evaluation on the basis of compensable factors as well as designing an equitable pay structure. Strategic use of compensation systems for attracting, motivating, and retaining employees is incorporated with managerial aspects of paying employees at all organizational levels. Focusing on managing employee compensation in contemporary organizations, the major objectives are: to examine the current state of compensation decision making; to examine how recent theoretical and research developments inform compensation decisions; and to offer an opportunity to develop competencies in making compensation decisions. International variations in laws and expectations for compensation will be assessed.
Hours: 45
Credits: 3
Pre-Requisites: HRM3040 or HRM73040, ACCT2500 or ACCT72500
CoRequisites:

MKT74000 International Market Entry

Description: A firm must use the most effective means of entering international markets with their products or services. Each country has different political, economic, social, technological and market conditions to consider when choosing the appropriate market entry strategy. This course examines the importance of choosing among different market entry strategies based on a company's strategic goals, needs, and abilities. Students will also assess the advantages and disadvantages of various market entry strategies under different environmental and market conditions.
Through lectures and readings, students will gain an understanding of the research and planning process, different forms of partnerships, and how and when to legally exit a partnership.
Through case analysis and discussion, students will critically assess options and make recommendations for market entry and expansion strategies and tactics.
Students will participate in a team-based exercise to apply market entry and expansion concepts.
Hours: 45
Credits: 3
Pre-Requisites: MKT72200
CoRequisites:

OPER74010 e-Supply Chain Management

Description: The convergence of Supply Chain Management (SCM) and the Internet has been credited with cost reductions, improved efficiencies, better customer service, increased revenue, and greater competitiveness in many organizations. This course will explore and elaborate on many different components of the combination of SCM and today's internet technologies and will provide an opportunity for the student to develop an understanding of the relevant concepts, techniques and vocabulary to leverage and expand on these exciting business tools to gain competitive advantage.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

OPER74020 Service Operations Mangement

Description: Service firms represent the fastest-growing sector of the economy, and are an integral component of most if not all supply chains. The course will study service operations management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology, and organizational issues.
The intent of the course is to provide students with the concepts and tools necessary to effectively manage a service operation.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

PRLN71200 Public Relations History, Principles and Concepts

Description: This course introduces the practice of public relations, its history and evolution. Students examine the principles and theory of public relations management and organization, in terms of reputation and relationship. Current trends, problems and issues related to public relations practice globally are explored through the key stakeholder relationships with media, employees, consumers, government and the community. This course also emphasizes the ethical responsibility of public relations practitioners toward society at large.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

Level 11
ECON73020 Economics of International Trade and Finance

Description: This course introduces concepts and theories of international trade and finance, and provides students with an understanding of international economics from the perspective of the firm and Canada as a whole. Microeconomic models will be utilized to analyze the effects of international trade on individuals and businesses, and on trade policies. Included is the theory of comparative advantage and the gains from trade; the Heckscher-Ohlin factor-proportions model; tariff and non-tariff barriers to trade, and economic integration. Topics for international finance include: the balance of payments, exchange rate systems and the foreign exchange market, and the international monetary system. Current international economic issues pertinent to Canada will be examined including Canadian trade patterns, foreign investment, free trade agreements, bilateral and multilateral trade disputes, the impact of exchange rate changes, and Canadian macroeconomic policy in an open economy.
Hours: 75
Credits: 5
Pre-Requisites: ECON1050 or ECON71050, ECON2030 or ECON71030
CoRequisites:

MGMT74100 Corporate Social Responsibility

Description: This course explores the evolution and implementation of responsibility management systems that operationalize corporate citizenship, which are comparable in many respects to quality and environmental management systems. Modern corporations can no longer operate as autonomous, single-minded organizations. Without exception, the external environments that they face are complex, dynamic, and unpredictable. Companies today are caught in a crossfire of external (and sometimes internal) demands related to how they manage their responsibilities to a wide range of stakeholders, including employees, investors, suppliers, customers, communities, and national governments where they operate, particularly where long supply chains exist in developing nations. As a result of these conditions, corporations can be seen creating dialogue, relationships, and formal inter-organizational ties to a broad number of other parties and constituencies. In addition, those other parties and constituencies are exerting considerable influence on the formulation and execution of strategies. In large measure, the strategic management of these relationships is a keystone to business success in the new millennium.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Electives: Program Option
Student must complete a minimum of 90 Hours
BUS74100 Global Entrepreneurship

Description: This degree-level course builds on previously acquired knowledge in the areas of international business, international macroeconomics, international marketing, international human resource management and international supply chain management.
The course will provide students with the concepts, tools and techniques required in order to identify promising global business opportunities, develop a sound global business plan and start-up a new business.
This course complies with FITT's required competencies in the area of International Trade Management.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

ENTR71200 Entrepreneurship

Description: This course will introduce students to concepts relating to creativity and personal entrepreneurial characteristics with knowledge and skills essential for planning and developing a new venture. Entrepreneurial processes involved in transforming ideas into commercial ventures are examined through discussion of readings and case studies.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

HRM73000 Employment Law

Description: Students will cover, in detail, aspects of current legislation affecting human resource management including: human rights codes, Employment Standards Act, Pay Equity Acts, the Charter of Rights and Freedoms, employment equity acts, and certain aspects of labour relations laws. This review will provide a fundamental working knowledge of employment oriented law. Differences in the laws between federal and provincial jurisdictions will be explored with a primary focus on Ontario. Students will be provided with an opportunity to explore employment issues, opportunities and constraints arising from current applications of these laws. A brief overview of elements of employment contracts including the concepts of: wrongful dismissal, constructive dismissal, wrongful hiring, negligence, vicarious responsibility, just cause termination and progressive discipline will also be included. Students will develop an understanding of the role of the human resources department in ensuring legal compliance, anticipating issues, and preparing appropriate files and documentation, including assessing the strength of a case, giving evidence and preparing for a legal challenge.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

HRM74000 Strategic Human Resource Planning

Description: Increasingly, human resource practitioners are required to align human resource objectives with overarching organizational strategic management processes. As a result, choices need to be made about the kinds and numbers of people to be attracted, retained, displaced or outsourced. The important role of strategic HR planning including job analysis, forecasting supply and demand and succession planning will also be considered. On a technical level, students will explore quantitative and qualitative planning techniques, including their linkages with strategic management processes. Problems and issues surrounding the use of these techniques will be explored, along with the impact of poor planning on other organizational functions. On a conceptual level, students will explore the strategic management process and the ways in which an HR strategy can be linked to overall business strategy. Strategy choices including organizational structure will be explored along with the impact on the supply and demand of labour. An understanding of the international variation of the process will be covered.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

MGMT74030 Knowledge Management

Description: The very fabric of our society and in business is held together by information and knowledge. In fact, businesses and society in general have become overwhelmed with the amount of information available. The current challenge facing businesses is how to effectively sort, create, manage, and retain the right knowledge to achieve the desired organizational outcomes. This degree-level course in Knowledge Management will provide students with a detailed understanding of the key components of knowledge management, with the intention of applying the concepts to real-life situations and scenarios.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

MGMT74200 Small Business Management

Description: In this course, students examine the vital role of small business in the Canadian economy and key functions for managing a small business enterprise. Through discussions of case studies, readings and a major project, students apply the functional areas of small business management including operations, human resources, marketing and financial management. Students integrate these functions in a business simulation involving planning and management of client accounts.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

MKT74010 Product Life Cycle Mangement

Description: Product Management has evolved since its introduction in the consumer packaged goods industry by Procter and Gamble in the 1930's, yet it remains the primary method of integrating the different functions of a company into an integrated whole.
Students will explore the various roles of marketing managers through the entire product life cycle process, which includes idea generation, product development, management of growing and mature products, and product deletion.
Working in a seminar format, students will lead and participate in discussions and analyses of case studies and readings. Students will be exposed to the challenges of managing tangible and intangible goods and services, and they will learn how managers achieve corporate objectives through the effective management of cross-functional teams.
Hours: 45
Credits: 3
Pre-Requisites: MKT72200
CoRequisites:

OPER74000 Customer Relationship Management

Description: This course explores customer relationship management (CRM) as a key strategic process within all organizations and as a vital aspect of any successful supply chain; whether the relationship is business to consumer (B2C) or business to business (B2B). CRM can be defined as an overall process of building and maintaining profitable customer relationships by delivering value and satisfaction to the customer; through the effective use of people, processes, and technology. An effective CRM process can assist an organization to increase market share, profit and customer satisfaction and help combat competitive pressure. This course is designed to introduce students to Operational CRM (the ability to provide accessibility to your service through people, processes, and technology) and Analytical CRM (the ability to measure how well you are providing that service through measuring people, process and technology). Students will also gain experience in the use of CRM technology in a computer lab setting and applying CRM fundamentals within the context of case studies.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

OPER74030 Supply Chain Risk Management

Description: The management of risk in supply chains has become an integral element in the fields of Supply Chain Management, Corporate Strategic Management and Enterprise Risk Management. The Supply Chain Risk Management (SCRM) approach comprises a set of interacting considerations or activities in relation to the system of organizations, people, technology, information and resources involved in moving a product or service from supplier to customer; the supply chain. The essence of SCRM is taking a more proactive approach to managing risks in the supply chain in advance of their occurrence. In this capstone course students will be reviewing current SCRM research, models, and trends, and applying their findings through an applied project in the field.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

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Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
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Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656. Conestoga College has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a five-year term commencing July 19, 2013. Conestoga shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Application to the Ministry for renewal of the consent to deliver is a prescribed and cyclical requirement for all degree programs at all Ontario colleges.
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The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

Program Status
Start DateCampusStatus**
SEP, 2015 Doon Open
** Status applicable to domestic students

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