Visual Merchandising Arts
- Ontario College Diploma
- College Code:
- Media & Design
- Program Code:
- Accelerated Delivery:
- Academic Year:
- 2014 / 2015
About the Program
This project-based program provides artistic students with the opportunity to develop design skills and knowledge associated with concepts and theory in fashion and visual display across all areas of merchandising. The main focus will be the creation of effective visual merchandising and store image for both modern retail and storefront operations. Hands-on projects both inside and outside of the College will include: mannequin detailing, point-of-purchase displays, prop-making, costume design, and branding of products. Students will also be exposed to fashion and visual merchandising and marketing within window display, in-store merchandising, fashion shows, special events, trade shows, and wedding decorating. A two-week work placement opportunity is provided for students to gain industry experience before they graduate, leading to full-time positions in the field of visual display.
Length: Two-year Ontario College Diploma program
Delivery Sequence: Doon (Kitchener) - September/2014 (Open) - Fall | Winter | Fall | Winter
Location: Doon (Kitchener)
First-Year Capacity: 60
- Applicants with transcripts from institutions where the language of instruction is not English who are interested in studying in the Visual Merchandising Arts program are required to successfully complete the Design Foundations program prior to admission: http://www.conestogac.on.ca/fulltime/1186.jsp .
- Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
- Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
- For more information on preparatory programs, visit Academic Upgrading
- An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
- Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
- A sound English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.
- Students will be required to purchase supplies. A list will be provided by faculty at the start of the semester.
Tuition & Fees
Tuition: Please refer to program fee chart for information.
*Fees are higher for international students on a Student Visa. Please refer to international program fee chart for information.
*Books and supplies are additional.
Financial AssistanceThe Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.
For more information, please visit Financial Aid/Awards.
100% of 2011-2012 graduates found employment within 6 months of graduation. Their average starting salary was $25,272.
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca
Pathways & Credit Transfer
Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.
Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.
Prior Learning Assessment and Recognition (PLAR)
Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.
For more information on the PLAR process, please visit the testing website.
|ARTS1435||Concept to Completion|
|COMM1085||College Reading & Writing Skills|
|COMP1125||Computer Applications Media and Design|
|DSGN1030||Design and Fabrication I|
|DSGN1075||Introduction to Design|
|ARTS1210||Illustrative Techniques I|
|DSGN1100||Design and Fabrication II|
|LIBS1640||History of Art and Design|
|Electives: General Education||Student must complete a minimum of 36 Hours|
|ARTS2000||Illustrative Techniques II|
|DSGN2180||Visual Merchandising I|
|DSGN2190||Styling and Staging|
|Electives: General Education||Student must complete a minimum of 36 Hours|
|DSGN2200||Visual Merchandising II|
|DSGN2250||Design and Branding|
|MKT2180||Marketing-Promotion and Research|
- Present and coordinate merchandise so that related goods are shown in a unique, desirable and saleable manner.
- Use both written and oral English that emphasizes good organization, clarity, correct grammar which is appropriate for communication purposes in the business environment.
- Apply sound practices in financial decision making.
- Work with a wide variety of materials such as paper, cardboard, plastic, foamcore, wood, laminate, fabric, colour and lighting to solve two and three dimensional design problems.
- Apply layout, design principles and techniques, and colour theory to the development of promotional displays and advertising.
- Integrate photography effectively into advertising, promotional material and display design.
- Recognize influences of past, current, and emerging trends, issues and perspectives on merchandising.
- Explain the basic functions of retail store operations including store location and layout, shopping centre analysis, retail market segmentation and strategies, and the merchandising mix.
- Communicate promotional themes through effective displays.
- Integrate basic personnel functions such as interviewing techniques, basic supervisory skills, motivation, and written and non verbal communication.
- Develop basic promotion and advertising including various media for retail advertising.
- Design and build scale models and props suitable for use in displays and exhibitions.
- Use industry standard tools and techniques.
Program Related Resources
Program Advisory CommitteesThe College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.
For a list of the current members, please visit our Program Advisory Committees.
Apply NowDomestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.
60 Corporate Court
Canada N1G 5J3
Detailed steps on the application process may help you to apply.
International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.