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Visual Merchandising Arts

Credential:
Ontario College Diploma
College Code:
CONS
School:
Media & Design
Program Code:
1206
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2015 / 2016

About the Program

Imagine pursuing your passion in the highly creative profession of visual merchandising.

Visual merchandising is 'marketing' and 'branding' - designing and creating visuals to sell a product or service. It is the process of creating an inviting and interactive environment for the consumer utilizing a variety of mediums.

You will study fashion trend forecasting, costume design, colour theory, prop-making, drawing and painting, event planning, mannequin detailing, photography, graphic design, scale modeling, planograms, window display and commercial merchandising.

This two-year diploma program focuses on project-based, hands-on learning for the creative problem solver! You will use cutting edge industry software to design three dimensional spaces and planograms.

If you are passionate about design and decorating spaces, you will enjoy learning the latest skills in our state-of-the-art studio complete with a 'retail store' within the space. Use your natural creative talent and experience the many opportunities to design and display your work within the community.

In your final year, you will execute and create unique costumes for an annual event called 'aWEARness' Runway Performance with all proceeds going to a local charity. A two-week work placement opportunity is provided to gain industry career experience before graduating, most often leading to full-time positions in the field of visual display and merchandising.

Conestoga is the only college offering Visual Merchandising Arts graduates the opportunity to earn a second two-year diploma in Interior Decorating in just one year! Successful students become even more marketable, capable of designing for both commercial interiors and home interiors!

Program Information

Length: Two-year Ontario College Diploma program
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 60

Note:

* Applicants with transcripts from institutions where the language of instruction is not English who are interested in studying in the Visual Merchandising Arts program are required to successfully complete the Design Foundations program prior to admission: http://www.conestogac.on.ca/fulltime/1186.jsp .

Admission Requirements

Admission Procedures

Program Requirements

Tuition & Fees

Tuition fee details for the 2015-2016 year are listed below. Fees for the next academic year are unavailable at this time. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2014 / 2015) for Visual Merchandising Arts - Program # 1206

Doon - Fall 2015 Level 1 & 2
Description Fall 2015 Winter 2016
Full-time Program Tuition $1379.00 $1379.00
Student Priority Fee $49.00 $49.00
Recreation/Athletics Fee $68.15 $68.15
Graduation/Alumni Services Fee $27.55 $27.55
Administration Fee $25.05 $25.05
Technology Enhancement Fee $126.40 $126.40
CSI Capital Development Fee $55.60 $66.50
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $285.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $2142.81 $1868.71

Year Total $4011.52

Doon - Fall 2015 Level 3 & 4
Description Fall 2015 Winter 2016
Full-time Program Tuition $1379.00 $1379.00
Student Priority Fee $49.00 $49.00
Recreation/Athletics Fee $68.15 $68.15
Graduation/Alumni Services Fee $27.55 $27.55
Administration Fee $25.05 $25.05
Technology Enhancement Fee $126.40 $126.40
CSI Capital Development Fee $55.60 $66.50
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $285.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $2142.81 $1868.71

Year Total $4011.52


International Fees

Estimated International fees based upon the previous academic year (2014 / 2015) for
Visual Merchandising Arts - Program # 1206


Doon - Fall 2015 Level 1 & 2
Description Fall 2015 Winter 2016
International Program Tuition $5750.00 $5750.00
Student Priority Fee $49.00 $49.00
Recreation/Athletics Fee $68.15 $68.15
Graduation/Alumni Services Fee $27.55 $27.55
Administration Fee $25.05 $25.05
Technology Enhancement Fee $126.40 $126.40
CSI Capital Development Fee $55.60 $66.50
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Insurance $0.00 $0.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $7153.81 $6614.71

Year Total $13768.52


Doon - Fall 2015 Level 3 & 4
Description Fall 2015 Winter 2016
International Program Tuition $5750.00 $5750.00
Student Priority Fee $49.00 $49.00
Recreation/Athletics Fee $68.15 $68.15
Graduation/Alumni Services Fee $27.55 $27.55
Administration Fee $25.05 $25.05
Technology Enhancement Fee $126.40 $126.40
CSI Capital Development Fee $55.60 $66.50
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Insurance $0.00 $0.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $7153.81 $6614.71

Year Total $13768.52

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

A Visual Merchandising Arts diploma will open doors to many career options including: photo-stylist, retail visual merchandiser, set or prop designer, special events coordinator, professional organizer, wedding decorator, home stager, window display artist, trade-show booth designer.

75% of 2013-2014 graduates found employment within 6 months of graduation.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details
Course Code Course Title and Description
Level 1
ARTS1185 Colour Theory

Description: This course explores the effects of colour; both from a holistic schemata and a human environment perspective. Students will identify the physical, chemical and psychological aspects of colour via a blending of theory and practical applications with specific relationships to their field of studies.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

ARTS1435 Concept to Completion

Description: This course will provide students with the theories associated with idea development and to establish solid design strategies from concept to completion. Students will have the opportunity to develop and hone their presentation skills, selling their ideas through a variety of practical scenarios including space planning, visual display, staging and re-staging. This course will contribute to the development of portfolio elements in other courses throughout the program design.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

COMM1085 College Reading & Writing Skills

Description: This course focuses on the reading, writing and critical thinking skills needed for academic and workplace success. Students will analyse, summarize, and discuss a variety of readings and apply the steps of planning, writing, and revising in response to written prompts. This course prepares students for post-secondary writing tasks, research, and documentation.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

COMP1125 Computer Applications Media and Design

Description: This practical and creative computer lab course will develop the student's computer skills to an intermediate level. This course will introduce students to industry specific software, which will be explored as a tool for creative communication and expression. Upon course completion, students will be able to navigate through the programs with confidence, creating project-based assignments in a variety of different applications and outputs.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN1030 Design and Fabrication I

Description: This is the first course in a series that will provide students with a combination of theoretical and practical skills associated with the design and fabrication of specialized environments. Students will generate designs to address briefs associated with specific client applications and formulate strategies that identify fabrication options.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

DSGN1075 Introduction to Design

Description: This course will provide students with experience in both two dimensional and three dimensional design. Space planning a variety of home or retail venues according to client specifications will be undertaken. Three dimensional design will blend both theoretical and practical applications.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

HIST1010 History of Design and Decorating

Description: History of Design and Decorating is a course that chronologically traces the evolution of design and interiors in western civilizations. The journey from the first traces of man in cave dwellings, through the important Egyptian and Greek periods, to our modern 21st century innovations is studied.
Prehistoric to Pre Christian periods will focus on the evolution of art, sculpture, architecture, motifs, and furniture.
Post Christian to 21st Century periods will add to this the study of the evolution in design aesthetics of such items as china and household items, tools, appliances, automotive design, lighting and fashion.
This course will familiarize the students with great works of art, artists and designers. Discovery through discussion on manufacturing methods, material availability, geographic and geopolitical conditions, and religious influences will engage the students' travel through time in this historical overview of design and decorating.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

PHOT1145 Digital Imaging

Description: Students will develop the skills and knowledge related to digital imagery, both in still image caption (photography), as well as, image manipulation (computer altered). Students will first explore the practical groundwork of image capture; focus, composition, and exposure, while creating professional images. With an understanding of both the technical and creative requirements of image capture, students will then learn the basic skills of image manipulation, working in various innovative software programs to meet specific design requirements.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

Level 2
ARTS1200 Scale Modeling

Description: Students will explore the technical skills associated with the design and fabrication of scale models and drawings. With a focus on detail and accuracy, the course will teach the basics of drafting; lettering, line weights and symbols in creating interior floor plans, elevations and orthographic drawings. The fundamentals of scale modeling will also be introduced; students will create three-dimensional models, using a variety of mediums to explore technical skills and to understand scale, proportion and volume of spaces. Understanding and interpreting physical measurements into a variety of different scales, both in two-dimensional form (drawing) and three-dimensional form (models) will be essential to the course.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

ARTS1210 Illustrative Techniques I

Description: This practical hands-on course will engage students in techniques associated with the field of illustration and will contribute to other courses within the program design. Students will work on projects that will develop skills in drawing, rendering, drafting and perspectives with opportunities to move concepts to illustrations, on to actual commissioning in related courses.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

DSGN1100 Design and Fabrication II

Description: Students will build on skills acquired in Level One - Design and Fabrication - I and the Level Two - Scale Modeling courses, moving concepts from paper to wood, metal, plastic and other mediums that are utilized in retail and commercial environments. Projects will be detailed in design briefs that culminate in the fabrication of a ‘point of purchase' display and window displays. This course is an extension of the Design and Fabrication I course and will delve deeper into visual display and design.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

MKT1350 Event Planning

Description: This course allows students the opportunity to learn how to plan, project manage and execute an event for a specific client and/or target market. Students will create the concept or theme for an event thoroughly investigating every aspect and component of successful event planning. Students will develop the branding, marketing strategy, logistics and schedules adhering to a client's goals, budgets and timelines and manage the production of a successful event.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

Electives: General Education
Student must complete a minimum of 42 Hours
Level 3
ARTS2000 Illustrative Techniques II

Description: Students will build off the skills and knowledge acquired in the Level Two Illustrative Techniques I course and integrate computer and software technologies into the illustrative process. Students will work on projects that demonstrate their ability to integrate acquired skills and knowledge into concrete examples of concept to creation methodologies. Students will work on projects from several areas of study in the Visual Merchandising Arts program.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

DSGN2180 Visual Merchandising I

Description: This is the cornerstone course of the program that allows students the opportunity to develop and demonstrate the skills and knowledge associated with design and staging across all areas of merchandising. The main focus will be directed towards modern retail/storefront operations and point of purchase (POP) displays, with students also exposed to special events, trade shows, home fashions, as well as wedding planning. Students will work on projects that span a range of practical applications, incorporating the use of models/mannequins to address traditional, formal, outerwear, casual and fashion trends in retail and event environments.
Hours: 90
Credits: 6
Pre-Requisites:
CoRequisites:

DSGN2190 Styling and Staging

Description: This course assists students in developing their own distinct approaches in the designing, styling and staging applications. Students will start with a grounding of traditional methodologies associated with development of retail and commercial applications of storefront and window treatments and then explore and develop unique approaches that address specific design briefs that expand to include trade show and event applications.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

MKT2170 Retail I

Description: This practical course focuses on strategies and decision making in the retail environment. Students will integrate practical retail mathematics and financial skill to all major retail topics. Some topics of interest include trading, area analysis, retail budgeting, open-to-buy, layout, mark-ups, turnovers, and retail pricing.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

OHS1320 Safety in the Workplace

Description: This course focuses on developing awareness and skills for the student to safely manage and conduct him or herself while on an unpaid work placement within a variety of employment settings. Through the nine units of the course, participants will have the opportunity to enhance their understanding and knowledge of General Health and Safety guidelines, including WHMIS, Fire Safety and Workplace Violence. The unit on Accessibility for Ontarians with Disabilities Act will instruct the student on the requirements for Accessible Customer Service and Integrated Accessibility Standard Regulations. General information on Safe Driving, Privacy of Information and Hand Washing will be addressed as well. The course also provides participants with critical information regarding their insurance coverage (WSIB or other) while on unpaid work placements, as well as guidelines to follow in the event of an injury. Participants will receive a printable Record of Completion upon successful conclusion of this course, in order to demonstrate awareness of safe working practices to their Placement Employers. Participants in this course are required to provide informed consent regarding WSIB or other insurance coverage while on an unpaid work placement
Hours: 15
Credits: 1
Pre-Requisites:
CoRequisites:

Electives: General Education
Student must complete a minimum of 84 Hours
Level 4
CDEV2000 Work Experience

Description: Work Experience is an integral part of the Visual Merchandising Arts program. Students are required to complete 80 hours in a satisfactory work experience during the fourth semester of studies. Work Experience is monitored and evaluated by faculty and must be successfully completed before graduation.
Hours: 80
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN2200 Visual Merchandising II

Description: Building off the Level Three – Visual Merchandising I course, students will conceive and commission comprehensive strategies associated within a selected area of visual merchandising, and build a portfolio that demonstrates their skills and knowledge related to their area of specialization.
Hours: 90
Credits: 6
Pre-Requisites:
CoRequisites:

DSGN2250 Design and Branding

Description: Students will examine the principles of design when and branding and marketing products within the field of visual merchandising and display. This is a practical, hands-on course that encourages creative thinking and problem solving. Students will create positive solutions to difficult design problems, using industry standard software. Students will refine their graphic design abilities and associated computer skills by designing and producing effective promotional and branding materials for retail, commercial and special event applications. Students will use this computer lab time to work on projects from several courses within the Visual Merchandising Arts program.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

MKT2180 Marketing-Promotion and Research

Description: This is an introductory course in Market Research and Promotion. The role of research in the marketing process and the various types of approaches are examined with the student preparing research reports. Both primary and secondary marketing research is covered with an integrated final project/event which contributes to student experience and portfolios.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

MKT2190 Retail II

Description: This course builds off the Level Three Retail – I course and is a basic study of the functions of a retail store operation. Store location and layout, shopping center analysis, retail market segmentation and strategies and merchandise mix are examined. This course contributes to the student portfolio with the creation of a detailed, integrated retail project that combine skills and knowledge acquired from related courses in the program.
Hours: 60
Credits: 4
Pre-Requisites:
CoRequisites:

Program Outcomes

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.
Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

Program Status
Start DateCampusStatus**
SEP, 2015 Doon Open
** Status applicable to domestic students

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