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Integrated Marketing Communications (Graduate Certificate)

Ontario College Graduate Certificate
College Code:
Media & Design
Program Code:
Accelerated Delivery:
Academic Year:
2015 / 2016

About the Program

Graduates of the Integrated Marketing Communications (IMC) program will deal with the needs of business organizations to develop and execute integrated marketing communication plans that inform, motivate, and gain support from their publics and contribute to corporate marketing objectives.

This integrated communication process relies on writing clear, targeted communication and IMC strategies and preparing professional print, graphic, and electronic communications. Integrated Marketing Communications graduates will also conduct research with an emphasis on analysis and the strategic marketing implications of advertising, personal selling, public relations, sales promotion, direct marketing and branding.

The importance of professional ethics and practices, professional development, and professional societies in corporate and marketing communication will be emphasized throughout the program. Students enrolled in this program will be expected to join a related professional organization.

Program Information

Length: One-year Ontario Graduate Certificate program
Delivery Sequence: Doon (Kitchener) - September/2015 (Open) - Fall | Winter
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 50

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Tuition & Fees

Tuition: Please refer to the previous academic year program fee chart for an approximation as fees for the next academic year are unavailable at this time.
*Fees are higher for international students on a Student Visa. Please refer to the international program fee chart for an approximation as fees for the next academic year are unavailable at this time.
*Books and supplies are additional.

Graduate Opportunities

Graduates can expect to find employment in a variety of industries in areas such as marketing communications, brand management, public relations, event planning, corporate communications and direct marketing.

92% of 2012-2013 graduates found employment within 6 months of graduation.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website:

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Course Information
Course # Courses
Level One
ADVT8100 Advertising for Integrated Marketing Communications
COMM8070 Corporate Communication
MKT8010 Integrated Marketing Communications Branding Strategy
MKT8060 Marketing for Integrated Marketing Communications
PRLN8050 Public Relations for Integrated Marketing Communications
RSCH8000 Consumer Research
Level Two
ADVT8110 Creative Strategies: Media Toolkit
ADVT8120 Digital Tools and Analytics
BUS8310 Business Practices for Corporate Communicators
CDEV8060 Field Practicum
PRLN8020 Media Relations Strategy
PRLN8040 Portfolio/Capstone
PRLN8060 Event and Project Mangement

Program Outcomes

Program Related Resources

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Apply Now

Domestic students should apply online at or by phone at 1-888-892-2228.

60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.

For program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.
Program Status
Start DateCampusStatus**
SEP, 2015 Doon Open
** Status applicable to domestic students

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