Integrated Marketing Communications (Graduate Certificate)
- Ontario College Graduate Certificate
- College Code:
- Media & Design
- Program Code:
- Accelerated Delivery:
- Academic Year:
- 2015 / 2016
About the Program
Graduates of the Integrated Marketing Communications (IMC) program will deal with the needs of business organizations to develop and execute integrated marketing communication plans that inform, motivate, and gain support from their publics and contribute to corporate marketing objectives.
This integrated communication process relies on writing clear, targeted communication and IMC strategies and preparing professional print, graphic, and electronic communications. Integrated Marketing Communications graduates will also conduct research with an emphasis on analysis and the strategic marketing implications of advertising, personal selling, public relations, sales promotion, direct marketing and branding.
The importance of professional ethics and practices, professional development, and professional societies in corporate and marketing communication will be emphasized throughout the program. Students enrolled in this program will be expected to join a related professional organization.
Length: One-year Ontario Graduate Certificate program
Delivery Sequence: Doon (Kitchener) - September/2015 (Open) - Fall | Winter
Location: Doon (Kitchener)
First-Year Capacity: 50
- Diploma or degree from an accredited college or university in a related field OR two to three (2 - 3) years of related full-time formal work experience
- Preference may be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where course work included marketing and communications.
- Preference may be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism.
- Related formal work experience may include work as an administrative/junior assistant in a marketing, advertising or public relations firm; or communications responsibilities as part of a wider portfolio within a business or not-for-profit organization.
Note re: Admission Requirements
- Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL PBT 580 with a TWE of 4.5 or iBT 88; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; CAAT D at 65%; or equivalent scores in other recognized standard tests of English.
- We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.
- Submit proof of admission requirements.
- Applicants not meeting credential requirements with related full-time formal work experience will require a resume, a letter of reference from an employer and participation in an interview during which writing will be assessed.
- Applicants not meeting credential requirements who are registered at university in year two of a program may be considered for entry into the program.
- Final selection is made following an assessment of the admission requirements.
Tuition & Fees
Tuition: Please refer to the previous academic year program fee chart for an approximation as fees for the next academic year are unavailable at this time.
*Fees are higher for international students on a Student Visa. Please refer to the international program fee chart for an approximation as fees for the next academic year are unavailable at this time.
*Books and supplies are additional.
Graduate OpportunitiesGraduates can expect to find employment in a variety of industries in areas such as marketing communications, brand management, public relations, event planning, corporate communications and direct marketing.
92% of 2012-2013 graduates found employment within 6 months of graduation.
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca
Pathways & Credit Transfer
Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.
Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.
- Develop, write and present, clear, targeted communication materials including proposals.
- Develop and execute corporate communication plans by incorporating knowledge of corporate communication, public relations and organizational theories, corporate communication practices, strategies, history and emerging practices.
- Complete all work in accordance with codes of professional ethics, standards, and practices; and relevant law.
- Analyze research to develop communication strategies to meet information needs of internal and external publics.
- Develop, execute, and evaluate clear and measurable communication objectives.
- Adapt to, work within, and influence organizational policies and procedures.
- Develop a project or tactical budget.
- Produce, and/or co-ordinate the production of, visually effective print, graphic, and electronic communications using industry-standard technologies.
- Enhance personal and professional development and promote the development of the corporate communications and public relations profession through the development and implementation of ongoing strategies and plans.
- Develop and execute a project plan using project management techniques and software.
- Integrate traditional and interactive communication elements into effective communication strategies.
Program Related Resources
Program Advisory CommitteesThe College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.
For a list of the current members, please visit our Program Advisory Committees.
Apply NowDomestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.
60 Corporate Court
Canada N1G 5J3
Detailed steps on the application process may help you to apply.
International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.