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Bachelor of Design (Honours)

Credential:
Bachelor of Design (Honours)
College Code:
CONS
School:
Media & Design
Program Code:
1336C
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2016 / 2017
Notice: Students in the Bachelor of Design program are required to have a laptop computer and a camera that meet minimum specified requirements. Students are also required to purchase a kit of design materials. For details and specifications, refer to the BYOD website.

About the Program

The Bachelor of Design is a four-year degree, delivered at the honours level, in graphic design with a complement of courses in entrepreneurship, marketing, and management. The program will ensure graduates have both the creative and visual acuity, and the knowledge of business strategy, that are necessary to create design solutions for current market needs.

Conestoga's Bachelor of Design is unique in Ontario for offering students a truly inter-professional perspective that blends graphic design, entrepreneurship, and liberal studies courses with co-op opportunities. Enhanced studio space and technologies, including state-of-the-art software, hardware, and printing facilities, are provided. Limited enrollment and small class sizes ensure student access to faculty with professional experience in the fields of graphic design and business development. As well, the program supports student memberships in the Association of Registered Graphic Designers (RGD) and provides access to the Design Thinkers Conference.

As a comprehensive design program, students take courses in typography, visual design, colour theory, design studio, drawing and illustration, photography, interactive design, as well as entrepreneurship, branding, marketing, business management, writing and presentation skills, and group dynamics.

The program employs a project-based learning approach that addresses design and entrepreneurship skills, as well as a variety of prescient issues including accessibility, sustainability, and corporate and social responsibility. Students engage in dynamic studio projects for both in-class and live clients. As well, the program offers numerous opportunities for research and networking through field trips, guest speakers and lectures, and collaborations with outside organizations.

Between years three and four students have two back-to-back four-month co-op terms. Working with faculty and the Co-op and Career Services office, students will arrange supervised co-op positions in agencies, design firms, in-house departments, and other organizations, both in Canada and internationally.

Program Information

Length: Four-year Academic Co-operative Bachelor's degree program
Delivery Sequence: Doon (Kitchener) - September/2016 (Open) - Fall | Winter | Fall | Winter | Fall | Winter | Spring/Summer | Fall | Winter | Spring/Summer
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 35

Bachelor's Degrees in Applied Areas of Study

Conestoga's Bachelor's degrees:

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Program Requirements

Tuition & Fees

Tuition fee details for the 2016-2017 year are listed below. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2015 / 2016) for Bachelor of Design (Honours) - Program # 1336c

Doon - Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)
Description Fall 2016 Winter 2017
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
Program Services Fee $132.55 $132.55
Program Supply Fee $150.00 $150.00
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
Program Tuition Fee (ACR) $3500.00 $3500.00
CSI Health Plan Fee $286.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $4568.80 $4282.80
Year Total   $8851.60
Doon - Fall 2016 Level 3 & 4 (Program Start: 2015-09-08)
Description Fall 2016 Winter 2017
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
Program Services Fee $132.55 $132.55
Program Supply Fee $150.00 $150.00
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
Program Tuition Fee (ACR) $3500.00 $3500.00
CSI Health Plan Fee $286.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $4568.80 $4282.80
Year Total   $8851.60
Doon - Fall 2016 Level 5 & 6 & 7 (Program Start: 2014-09-02)
Description Fall 2016 Winter 2017 Spring 2017
Student Priority Fee $49.45 $49.45 $0.00
Recreation/Athletics Fee $68.80 $68.80 $0.00
Graduation/Alumni Services Fee $27.80 $27.80 $0.00
Administration Fee $25.30 $25.30 $0.00
Technology Enhancement Fee $133.35 $133.35 $0.00
Program Services Fee $132.55 $132.55 $0.00
Program Supply Fee $150.00 $150.00 $0.00
CSI Capital Development Fee $68.49 $68.49 $0.00
CSI Association Fee $110.00 $110.00 $0.00
CSI - CSA $4.56 $4.56 $0.00
Program Tuition Fee (ACR) $3500.00 $3500.00 $0.00
CSI Health Plan Fee $286.00 $0.00 $0.00
ONE Card Fee $12.50 $12.50 $0.00
Session Total $4568.80 $4282.80 $0.00
Year Total     $8851.60

International Fees

Estimated International fees based upon the previous academic year (2015 / 2016) for
Bachelor of Design (Honours) - Program # 1336c


Doon - Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)
Description Fall 2016 Winter 2017
International Program Tuition $6500.00 $6500.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
Program Services Fee $132.55 $132.55
Program Supply Fee $150.00 $150.00
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $8207.80 $7657.80
Year Total   $15865.60

Doon - Fall 2016 Level 3 & 4 (Program Start: 2015-09-08)
Description Fall 2016 Winter 2017
International Program Tuition $6500.00 $6500.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
Program Services Fee $132.55 $132.55
Program Supply Fee $150.00 $150.00
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $8207.80 $7657.80
Year Total   $15865.60

Doon - Fall 2016 Level 5 & 6 & 7 (Program Start: 2014-09-02)
Description Fall 2016 Winter 2017 Spring 2017
International Program Tuition $6500.00 $6500.00 $0.00
Student Priority Fee $49.45 $49.45 $0.00
Recreation/Athletics Fee $68.80 $68.80 $0.00
Graduation/Alumni Services Fee $27.80 $27.80 $0.00
Administration Fee $25.30 $25.30 $0.00
Technology Enhancement Fee $133.35 $133.35 $0.00
Program Services Fee $132.55 $132.55 $0.00
Program Supply Fee $150.00 $150.00 $0.00
CSI Capital Development Fee $68.49 $68.49 $0.00
CSI Association Fee $110.00 $110.00 $0.00
CSI - CSA $4.56 $4.56 $0.00
ISR $375.00 $375.00 $0.00
International Health Fee $550.00 $0.00 $0.00
ONE Card Fee $12.50 $12.50 $0.00
Session Total $8207.80 $7657.80 $0.00
Year Total     $15865.60

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Co-op Information

Graduate Opportunities

Graduates of the Bachelor of Design program will develop unique portfolios and be well prepared for positions involving design research, conceptual development, design implementation, and strategy and management. Graduates may find employment in diverse roles in design studios, ad agencies, corporate and not-for-profit communication departments, and new business ventures.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details
Course Code Course Title and Description
Level 1
DRWG71100 Drawing I

Description: This is a foundation course that emphasizes basic hand rendering skills and a survey of drawing from an historical perspective. Studio and outdoor drawing exercises, and life drawing will introduce ways of observing and understanding form, shape and details. Perspective and technical drawing will develop additional skills. Students will experiment with a variety of traditional media such as charcoal, gouache, marker and ink.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN71100 Visual Design I

Description: Visual Design I establishes fundamental design concepts and processes for visual communications. Students will explore proportion, positive and negative space, and representational, abstract, and symbolic images. Students will begin to recognize effective composition and visual design and apply this knowledge during critiques of their peers' projects and presentations.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN71130 Colour Theory and Design

Description: This course will focus on understanding colour as a tool in design. Through a series of alternating exercises in research and application, students will develop familiarity with colour theories and the deployment of these as compositional devices and vehicles of expression and meaning.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ENGL71000 Academic Communications

Description: This course is intended to develop the communication skills required in academic studies, which will translate into useful writing and presentation skills in Canada's increasingly intercultural professional and technical domains. Students will practice planning, drafting, and revising documents. The complex process of researching, creating, and revising arguments will encourage critical thinking, grammatical writing, and appropriate citation skills. Correct formatting of research papers and effective oral presentation skills will be emphasized.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

GRDN71010 Typography I

Description: This course introduces students to key developments in typographic history, type classification, and typographic terminology for letterforms and page layout with an emphasis on hand rendering. Students will understand and begin to utilize typographic techniques and develop the craftsmanship required for layout and composition.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

GRDN71100 Studio I

Description: This is the first in a series of eight studio courses that provide opportunities to integrate, apply, and build on the knowledge and skills acquired in concurrent courses during the semester. Students will apply the theory they have learned to projects and exercises presented in this studio course. Techniques for creating layouts that combine letterforms and text with photographic images and drawings will be developed. Students will be required to make visual and oral presentations and participate in class critiques.
Students will also be exposed to health and safety issues associated with graphic design materials and methods. Field trips and guest lecturers will be incorporated to enhance key concepts, topics, and applications covered in this course.
Hours: 70
Credits: 5
Pre-Requisites:
CoRequisites:

PHOT71100 Photography I

Description: Photography I is an introductory course to digital photography. Students will learn fundamental camera operation with a digital single lens reflex (DSLR) camera, and image composition techniques. The interrelations of technique and aesthetics will be emphasized. Students will achieve an introductory skill level for the application of photographic images in projects related to other concurrent courses.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 2
DRWG71200 Drawing II

Description: This course is a continuation of Drawing I. Students will build on their hand rendering skills, will complete increasingly complex drawing exercises using different media. Students will integrate colour and use a variety of techniques to visually communicate ideas and concepts. Exercises will include the visual interpretation of written and other source material. In addition, students will become aware of, and develop, illustration styles through exercises and projects. Students will be encouraged to share their drawings with others in the course to gain experience in communicating their visual conceptions.
Hours: 42
Credits: 3
Pre-Requisites: DRWG71100
CoRequisites:

DSGN71120 Visual Design II

Description: This course is a continuation of Visual Design I. The emphasis of the course is on developing design process skills including research, concept generation, and visual and oral presentations. Students will integrate their knowledge of design concepts and processes while developing new skills and new techniques. Students will work through the preliminary design process and develop the ability to visualize and make aesthetic decisions to communicate competent design solutions.
Hours: 42
Credits: 3
Pre-Requisites: DSGN71100
CoRequisites:

ENTR71200 Entrepreneurship

Description: This course will introduce students to concepts relating to creativity and personal entrepreneurial characteristics with knowledge and skills essential for planning and developing a new venture. Entrepreneurial processes involved in transforming ideas into commercial ventures are examined through discussion of readings and case studies.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

GRDN71020 Typography II

Description: This course builds on the techniques and theories learned in Typography I. Students will continue to develop and broaden their awareness of effective typographic applications. Typographic conventions, creativity, visual principles and communication in both traditional and digital medias will be explored. Students will be challenged to solve a wide variety of design communication problems and will be given projects that combine text and images for editorial content, identities, and other compositions.
Hours: 42
Credits: 3
Pre-Requisites: GRDN71010
CoRequisites:

GRDN71200 Studio II

Description: In this second studio course, students will integrate design concepts with a variety of media to different specifications. Projects will focus on design principles for combining imaging techniques, imaging specifications, photographic principles, and typographic conventions. As well, projects will focus on issues, research, methodology, and process in graphic design. Students will be required to develop and make visual and oral presentations in groups and to participate in class critiques.
Hours: 70
Credits: 5
Pre-Requisites: GRDN71100
CoRequisites:

HIST71000 History of Graphic Design

Description: This course is a survey of the origins, history and theory of graphic design through an examination of prominent movements and people, covering the time periods from ancient civilizations up to mid-twentieth century. This course will introduce the principles, politics and powers of cultures that have influenced design, including concepts of representation related to culture. Lectures will include both two-dimensional and three-dimensional examples, and offer opportunities for field trips related to key concepts presented in the course.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PHOT71200 Photography II

Description: This course is an intermediate photography course, that will enhance students' skills gained in Photography I, and introduce students to studio photography. As well, digital imaging and software techniques will be developed. Photographs and digital images will be discussed and critiqued in relation to design principles, aesthetics, and selection processes. Students will attain more advanced skills for the application of photographic images in projects related to other concurrent courses.
Hours: 42
Credits: 3
Pre-Requisites: PHOT71100
CoRequisites:

Level 3
DRWG72100 Drawing III

Description: In this course, students will utilize a variety of digital technologies to create illustrations for specific applications. Through the completion of a range of exercises, students will develop the skills necessary to electronically create images. Illustrations completed in Drawing I and II may be converted, enhanced, and re-drawn electronically. Students will manipulate shapes and combine text and graphics to create digital illustrations.
Hours: 42
Credits: 3
Pre-Requisites: DRWG71200
CoRequisites:

GRDN72010 Typography III

Description: Through a sequence of projects, students will deepen their understanding of the use of type as an effective communication tool by conventions, experimentation, and appropriate tools and technologies. Attention to typographic conventions, type setting in English and French, and page layout combining type with illustration, photography, and other media, will be explored. Students will synthesize the learning to date by effectively using type in both conventional and experimental applications.
Hours: 42
Credits: 3
Pre-Requisites: GRDN71020
CoRequisites:

GRDN72100 Studio III

Description: This third studio course will provide the opportunity to integrate information from the semester's current delivery of courses with the past two studio courses. The integration of contemporary issues, research methodology, and process will continue in the development of studio projects. Students will be required to integrate complex text and visual information into design solutions, while they assess and justify research used to support design decisions. Through research, select projects will also address specific standards for packaging including creating dielines and sustainable materials.
Through field trips students will explore contemporary influences of graphic design on culture and society. They will be required to make visual and oral presentation and to participate in group critiques.
Hours: 112
Credits: 8
Pre-Requisites: GRDN71200
CoRequisites:

HIST72100 Contemporary Graphic Design

Description: In this course students will explore various influences and critical issues in contemporary graphic design, including accessibility and sustainable design. Students will also assess the role of contemporary graphic design and designers on social, political, cultural and economic life. Through lectures, discussions, research assignments, and in-class guest lectures, students will begin to appreciate the richness of graphic design contributions to society and contemporary culture.
Hours: 42
Credits: 3
Pre-Requisites: HIST71000
CoRequisites:

PHOT72100 Photography III

Description: This course builds on the skills and knowledge acquired in Photography I and II and expands on photo studio equipment and methods associated with digital image capture and manipulation. Emphasis will be on specific exercises to enhance the student's ability to use appropriate software and associated peripherals to prescribed standards.
Hours: 42
Credits: 3
Pre-Requisites: PHOT71200
CoRequisites:

SOC71500 Group Dynamics

Description: This course will focus on comprehensive theoretical understanding of group process, personal skill development and application through intensive team work. These skills are of critical importance in both professional and social settings. Through guided exploration and application of theoretical paradigms and practical strategies, students will achieve the necessary skills to succeed in and lead effective teams. The course consists in an intensive experiential approach – learning by doing – enabling participants to become effective, practiced team members with experience applying skills necessary for leadership, analysis and evaluation, problem solving, and conflict management. Individual and team activities enhance participants' skills to work with a variety of personalities in diverse situations, and to effectively assume various professional roles within a team.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 4
DMED72200 Digital Design

Description: Students will synthesize their learning experiences with the creation of original artwork and preparation of files for print and screen production. By working in a digital environment, students will produce multi-page layouts with consideration to file organization, workflow, and best file formats for different media. This course will integrate a number of industry standard software applications.
Hours: 42
Credits: 3
Pre-Requisites: DRWG72100
CoRequisites:

ENGL72170 Studies in English Vocabulary, Diction and Style

Description: This course teaches the origin of scientific and literary terms; foreign phrases in current use; borrowing of words into English from other languages; and the relationship between meaning and culture and meaning and content. It also covers topics of English diction and style and their applications in written communication.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

GRDN72200 Studio IV

Description: This studio course will provide opportunities to integrate information from the semester's current delivery of courses with the past two studio courses. The creation identities, brands, and packaging will be explored through the development of photo-based imagery, logos, retail environments and experiences, and in-store displays.
Hours: 112
Credits: 8
Pre-Requisites: GRDN72100
CoRequisites:

MKT72240 Branding

Description: Today's leading organizations create and manage their brands in an integrated fashion, with coordination in terms of messages, creative, images, positioning, and timing, all developed in support of overall organizational and business objectives. This course provides an integrated approach to the study of brand development. Topics include the formulation and analysis of promotional goals; planning, organizing, and controlling promotion; creative planning; and budgeting and media selection. Through case studies and practical exercises, students will learn how to reach appropriate target audiences in an effective, cost-efficient and measurable way.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PHOT72200 Photography IV

Description: In Photography IV, students will create new, and use existing, photographs and photo-based images from previous courses in specified projects. Complex exercises will refine the student's ability to fully understand the potential applications of digital images and explore techniques for image manipulation.
Hours: 42
Credits: 3
Pre-Requisites: PHOT72100
CoRequisites:

Level 5
BUS71200 Organizational Behaviour with International Applications

Description: This degree level course is a study of group behaviour and how the effective use of best practices must be adapted for use in an international setting. Topics include motivation; group dynamics; roles, norms and status; decision-making; power and control; conflict; and leadership.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CDEV71050 Co-op and Career Preparation

Description: This mandatory course prepares degree-level students for job searching for their co-op work terms and for post-graduate careers. Students will reflect on their skills, attitudes, and expectations and evaluate and interpret available opportunities in the workplace. Self-marketing techniques using resumes, cover letters, cold-calls, and interviewing will be learned and students will learn the expectations, rules, and regulations that apply in the workplace with regards to social, organizational, ethical, and safety issues while developing an awareness of self-reflective practice that will be required during co-op work term reporting.
Hours: 16
Credits: 1
Pre-Requisites:
CoRequisites:

DMED73100 Interaction Design I

Description: This course will introduce students to the opportunities and limitations of interactive design through the exercises, tutorials, and projects. Students will extend their understanding of current programming and technologies, navigation systems, wire frames for responsive designs, and manage and create content utilizing the skills developed in concurrent courses. Students will develop skills for current interactive technologies and authoring tools for web designs and animations.
Hours: 42
Credits: 3
Pre-Requisites: DMED72200
CoRequisites:

GRDN73100 Studio V

Description: The fifth studio course builds on the skills and knowledge acquired in previous studios, as well as concurrent courses requiring applications associated with technology, software and business. By working with community not-for-profit organizations, students will perform research and a brand analysis for specific organizations. Based on their findings, students will develop a marketing proposal, including proposed communication materials, to advance the goals of the organization.
In addition, students will be required to start a ‘draft' portfolio during the semester. Throughout the term, students will be required to make visual and oral presentations, participate in class critiques, and analyse case studies.
Hours: 112
Credits: 8
Pre-Requisites: GRDN72200
CoRequisites:

MKT71090 Marketing

Description: This degree level course introduces the basic theories and concepts in marketing as well as an understanding of how these concepts are applied in the management of a company. The application of the marketing concept is illustrated. Other topics include examination of environmental factors, ethics and social responsibility, theories of buying behavior, primary and secondary research, industrial and consumer markets, targeting and positioning.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Level 6
ACCT73150 Finance

Description: All managers in an international environment need financial management skills to make decisions and manage projects within an organization. This introductory course for non-accounting students covers aspects of both financial accounting and management accounting. Students will be able to apply concepts of finance and financial management for organizations operating in international environments. Students will develop an appreciation for the techniques used to control financial risk in international situations. Students will be able to apply concepts of financial accounting to both personal and business situations, including the preparation and use of basic financial statements. Management accounting topics will allow the students to understand cost behaviour and its use in decision-making, evaluate capital investments, and prepare operating budgets.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DMED73200 Interaction Design II

Description: In this course, students will apply web authoring and other advanced techniques to create interactive design projects that solve complex problems. The focus will be on using interactive technology to create the best solutions for specialized applications, including coding, wire frames, key concepts around UX and UI design and universal design principles. Students will gain experience with current industry software and experiment with emerging technologies.
Hours: 42
Credits: 3
Pre-Requisites: DMED73100
CoRequisites:

GRDN73200 Studio VI

Description: This sixth studio course builds on the skills and knowledge acquired in previous studios, as well as courses requiring skills and knowledge associated with emerging technology and software.
Advanced design projects will begin to include marketing data and business plans as part of the parameters. Students will focus on developing campaign materials for a sales-based organization, such as a manufacturing firm, an insurance company, or large corporation. By working in teams, students will research their assigned organization and develop a range of viable design solutions. The ability to work and communicate effectively within a team environment is stressed. Visual and oral presentations to peers, faculty and external professionals are required. In-class critiques and project milestones will help students to shape their final presentation.
In addition, students will finalize portfolios for CO-OP placements, and will be encouraged to enter projects in local and national design competitions.
Hours: 112
Credits: 8
Pre-Requisites: GRDN73100
CoRequisites:

LAW73100 Media Ethics and Law

Description: Media Ethics and Law introduces the law and ethics of working in the media industries. Students gain the necessary knowledge and appreciation of Canadian law relating to media and are provided with an ethical framework within which to practice design. Subjects include the Canadian Constitution, Charter of Rights and Freedoms, copyright, intellectual property, criminal code, censorship, libel, images rights, and model releases. Contemporary ethical issues will be discussed, such as minority rights, racism, bio-medical technology, capital punishment, pornography, poverty, and the environment.
Through case studies, students will discuss ethical conduct and practices involving graphic design and advertising. Guest speakers will be invited to share their knowledge and experience. Students will apply the knowledge gained in this course throughout the remainder of their studies.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MGMT74200 Small Business Management

Description: In this course, students examine the vital role of small business in the Canadian economy and key functions for managing a small business enterprise. Through discussions of case studies, readings and a major project, students apply the functional areas of small business management including operations, human resources, marketing and financial management. Students integrate these functions in a business simulation involving planning and management of client accounts.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Level 7
COOP73100 Co-op Work Term I (Bachelor of Design)

Description: The first co-op work term will provide students with college-approved work experience within a design environment. Through this course students will be provided an opportunity to: build skills (physical and procedural skills including accuracy, precision, and efficiency); assist in the acquisition of knowledge in and application of knowledge gained in the academic setting (concepts and terminology in a discipline or field of study); develop critical, creative, and dialogical thinking (improved thinking and reasoning processes); cultivate problem solving and decision-making abilities (mental strategies for finding solutions and making choices); explore attitudes, feelings, and perspectives (awareness of attitudes, biases, and other perspectives, ability to collaborate); practice professional judgment (sound judgment and appropriate professional action in complex, context-dependent situations); and reflect on experience (self-discovery and personal growth from real-world experience).
Hours: 420
Credits: 14
Pre-Requisites: CDEV71050
CoRequisites:

Level 8
COOP74100 Co-op Work Term II (Bachelor of Design)

Description: The second co-op work term will provide students with college-approved work experience within a design environment. Through this course students will be provided an opportunity to: build skills (physical and procedural skills including accuracy, precision, and efficiency); assist in the acquisition of knowledge in and application of knowledge gained in the academic setting (concepts and terminology in a discipline or field of study); develop critical, creative, and dialogical thinking (improved thinking and reasoning processes); cultivate problem solving and decision-making abilities (mental strategies for finding solutions and making choices); explore attitudes, feelings, and perspectives (awareness of attitudes, biases, and other perspectives, ability to collaborate); practice professional judgment (sound judgment and appropriate professional action in complex, context-dependent situations); and reflect on experience (self-discovery and personal growth from real-world experience).
Hours: 420
Credits: 14
Pre-Requisites: CDEV71050
CoRequisites:

Level 9
BUS74000 Professional Sales and Negotiations

Description: This is a course in professional sales and negotiations, exposing students to strategies for selling creative concepts through numerous role playing exercises. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ENTR74000 New Venture Development

Description: This comprehensive course will integrate concepts relating to entrepreneurship with knowledge and skills essential for planning and developing a new venture. A group research project will be designed to provide experience and develop skills relating to creativity and feasibility analysis. By working in teams, students conduct a competitive analysis and assess the feasibility of a new business venture. Students apply their knowledge and skills to the creation of a comprehensive plan for a new venture, incorporating operational, human resources, marketing and financial plans as required. In addition to a written plan, students will present their new venture plan to a panel of professionals for review and feedback.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

GRDN74100 Studio VII

Description: The seventh studio course builds on the skills and knowledge acquired in previous studios, concurrent courses requiring applications associated with emerging technology and software, and business management and accounting practices. This course provides an opportunity for students to realistically consider their entrepreneurial options, whether for a specific project or their own independent business venture, including competitive analysis, market saturation, SWOT analysis and financial plans. Students will then develop brand and communication materials by using their research.
Throughout the course, students will review and rework projects for their final portfolios.
Hours: 112
Credits: 8
Pre-Requisites: GRDN73200
CoRequisites:

GRDN74110 Graphic Design Thesis I

Description: In this course, students will work independently on the development of a thesis topic, proposal and creative design direction for a major project. The goal will be synthesize theories, concepts and techniques learned in previous years and apply this knowledge in the creation of novel design project. Students will research areas such as current communication strategies and materials, identify gaps and opportunities related to demographics, and develop a formal written proposal based upon their findings.
The student will prepare the initial thesis proposal including both written and visual material to illustrate and support a proposal.
Hours: 42
Credits: 3
Pre-Requisites: DMED73200
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details
Level 10
CULT72000 World Cultures

Description: World cultures both broadly and deeply affect and are affected by globalization in ways that unify and divide as well as produce equities and inequalities among people and nations. In this course, students will focus on topics pertaining to similarities and differences world cultures and societies. Incorporating varying perspectives on diversity, students develop an understanding of the impacted groups, develop strategies which demonstrate respect for diversity, and critically examine social change performed on a world stage.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

GRDN74200 Studio VIII

Description: The eighth and final studio course is the culmination of knowledge and skills acquired in previous studios, as well as concurrent courses requiring applications associated with emerging technology and software. On a weekly basis, faculty will provide guidance to students in the Studio VIII course.
In addition to thesis work, students will refine their final portfolios. Throughout the semester critical assessments will be made of final projects that comprise the portfolio. Portfolios will be reviewed and critiqued by peers, faculty and external professionals. The goal will be for students to use their final portfolios for seeking employment in the graphic design and advertising professions. Participation in local and national design competitions is a course requirement.
Hours: 112
Credits: 8
Pre-Requisites: GRDN74100
CoRequisites:

GRDN74210 Graphic Design Thesis II

Description: This course is a continuation and conclusion of Graphic Design Thesis I. On a weekly basis, faculty will provide guidance to students in the Studio VIII course. Students will build on their initial research and on the proposal they produced in Thesis I. They will focus on their chosen thesis topic and execute a comprehensive design project with consideration of professional standards, budgetary constraints, and appropriate media. They will prepare and present a substantive thesis that includes written and visual material. Students will defend their thesis at a formal presentation.
Hours: 42
Credits: 3
Pre-Requisites: GRDN74110
CoRequisites:

MKT72200 International Marketing

Description: This is a degree level course in International Marketing designed to expose students to challenges and opportunities that exist in a global environment. Students will examine all aspects of managing the marketing function in an international setting. Students will gain an understanding of key concepts and theories through readings and lectures. Students will develop critical thinking and problem-solving skills through in-class discussions and analysis of case studies. Students will apply their knowledge in presentations, by developing an international marketing plan, and by competing in an online international marketing simulation.
Hours: 42
Credits: 3
Pre-Requisites: MKT1090 or MKT71090
CoRequisites:

Electives: Interdisciplinary
Student must complete a minimum of 42 Hours
Interdisciplinary Elective Details

Program Outcomes

Program Related Resources

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

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Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656. Conestoga College has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a five-year term commencing July 19, 2013. Conestoga shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Application to the Ministry for renewal of the consent to deliver is a prescribed and cyclical requirement for all degree programs at all Ontario colleges.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

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Program Status
Start DateCampusStatus**
SEP, 2016 Doon Open
** Status applicable to domestic students

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