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Business Administration - Marketing

Credential:
Ontario College Advanced Diploma
College Code:
CONS
School:
Business and Hospitality
Program Code:
0013
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2016 / 2017

About the Program

Business Administration - Marketing is a three-year advanced diploma program designed for career- oriented individuals with an interest in the dynamic, challenging world of marketing. Marketing is an exciting opportunity to express both your creative and analytic skills within all types of businesses.

Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices.

This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program has one of the highest direct employment rates in the College.

Please note: Students in their first year who begin the program in the fall and who meet specific performance criteria may be eligible to transfer to the co-op option for the summer semester. Students beginning in the winter semester are not eligible to transfer to the co-op option. Students beginning the program in January must be prepared to attend Semester 2 in the summer session which runs from mid-May to mid-August.

Program Information

Length: Three-year Ontario College Advanced Diploma program
Delivery Sequence:
         Doon (Kitchener) - September/2016 (Open) - Fall | Winter | Fall | Winter | Fall | Winter
         Doon (Kitchener) - January/2017 (Open) - Winter | Spring/Summer | Fall | Winter | Fall | Winter
Location: Doon (Kitchener)
Start: September and January
First-Year Capacity: 35 September, 15 January

Admission Requirements

Admission Procedures

Tuition & Fees

Tuition fee details for the 2016-2017 year are listed below. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2015 / 2016) for Business Administration - Marketing - Program # 0013

Doon - Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)
Description Fall 2016 Winter 2017
Full-time Program Tuition $1420.00 $1420.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $286.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $2206.25 $1920.25
Year Total   $4126.50
Doon - Fall 2016 Level 3 & 4 (Program Start: 2015-09-08)
Description Fall 2016 Winter 2017
Full-time Program Tuition $1420.00 $1420.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $286.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $2206.25 $1920.25
Year Total   $4126.50
Doon - Fall 2016 Level 5 & 6 (Program Start: 2014-09-02)
Description Fall 2016 Winter 2017
Full-time Program Tuition $1420.00 $1420.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $286.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $2206.25 $1920.25
Year Total   $4126.50
Doon - Winter 2017 Level 1 & 2 (Program Start: 2017-01-09)
Description Winter 2017 Spring 2017
Full-time Program Tuition $1420.00 $1420.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
CSI Health Plan Fee $191.62 $0.00
ONE Card Fee $12.50 $12.50
Session Total $2111.87 $1920.25
Year Total   $4032.12
Doon - Spring 2016 Level 2 (Program Start: 2016-01-05)
Description Spring 2016
Full-time Program Tuition $1379.00
Student Priority Fee $49.00
Recreation/Athletics Fee $68.15
Graduation/Alumni Services Fee $27.55
Administration Fee $25.05
Technology Enhancement Fee $126.40
CSI Capital Development Fee $66.50
CSI Association Fee $110.00
CSI - CSA $4.56
CSI Health Plan Fee $0.00
ONE Card Fee $12.50
Session Total $1868.71
Year Total $3976.82

International Fees

Estimated International fees based upon the previous academic year (2015 / 2016) for
Business Administration - Marketing - Program # 0013


Doon - Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)
Description Fall 2016 Winter 2017
International Program Tuition $5850.00 $5850.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Insurance $0.00 $0.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $7275.25 $6725.25
Year Total   $14000.50

Doon - Fall 2016 Level 3 & 4 (Program Start: 2015-09-08)
Description Fall 2016 Winter 2017
International Program Tuition $5850.00 $5850.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Insurance $0.00 $0.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $7275.25 $6725.25
Year Total   $14000.50

Doon - Fall 2016 Level 5 & 6 (Program Start: 2014-09-02)
Description Fall 2016 Winter 2017
International Program Tuition $5850.00 $5850.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Insurance $0.00 $0.00
International Health Fee $550.00 $0.00
ONE Card Fee $12.50 $12.50
Session Total $7275.25 $6725.25
Year Total   $14000.50

Doon - Winter 2017 Level 1 & 2 (Program Start: 2017-01-09)
Description Winter 2017 Spring 2017
International Program Tuition $5850.00 $5850.00
Student Priority Fee $49.45 $49.45
Recreation/Athletics Fee $68.80 $68.80
Graduation/Alumni Services Fee $27.80 $27.80
Administration Fee $25.30 $25.30
Technology Enhancement Fee $133.35 $133.35
CSI Capital Development Fee $68.49 $68.49
CSI Association Fee $110.00 $110.00
CSI - CSA $4.56 $4.56
ISR $375.00 $375.00
International Health Insurance $0.00 $0.00
International Health Fee $401.50 $0.00
ONE Card Fee $12.50 $12.50
Session Total $7126.75 $6725.25
Year Total   $13852.00

Doon - Spring 2016 Level 2 (Program Start: 2016-01-05)
Description Spring 2016
International Program Tuition $5750.00
Student Priority Fee $49.00
Recreation/Athletics Fee $68.15
Graduation/Alumni Services Fee $27.55
Administration Fee $25.05
Technology Enhancement Fee $126.40
CSI Capital Development Fee $66.50
CSI Association Fee $110.00
CSI - CSA $4.56
ISR $375.00
International Health Insurance $0.00
International Health Fee $0.00
ONE Card Fee $12.50
Session Total $6614.71
Year Total $13630.92

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

This program prepares graduates for work in marketing, professional sales, retail and general business administration positions in a wide variety of high technology, industrial, commercial, retail, and service organizations.

87% of 2013-2014 graduates found employment within 6 months of graduation. Their average starting salary was $35,153.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details
Course Code Course Title and Description
Level 1
COMM1085 College Reading & Writing Skills

Description: This course focuses on the reading, writing and critical thinking skills needed for academic and workplace success. Students will analyse, summarize, and discuss a variety of readings and apply the steps of planning, writing, and revising in response to written prompts. This course prepares students for post-secondary writing tasks, research, and documentation.
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:

COMP1084 Spreadsheets

Description: Students gain hands-on experience using Microsoft Excel creating an assortment of spreadsheet documents. A variety of software features will be explored including: worksheet, chart and database features; multi-sheet workbook options; functions, formulas and 3-D formulas and a variety of formatting tools.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

COMP1317 Information Technology

Description: It is important and empowering to understand the world of information technology. This course will explore the IT space to give you an understanding of how information moves within and between organizations, how to keep data secure, how to problem solve and troubleshoot using technology and how to map out technical solutions to a variety of problems.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

MATH1010 Business Mathematics I

Description: The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional models. The course stresses business application using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII 'Plus' calculator is required for the course.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT1150 Graphic Design for Marketers

Description: You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including PhotoShop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. Costs and timelines for various levels and sizes of projects will be explored. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Internet Marketing Technology and Integrated Marketing Communications.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT1480 Marketing

Description: Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Electives: General Education
Student must complete a minimum of 42 Hours
Level 2
MATH1970 Marketing Math and Analytics

Description: Successful marketers today understand the power of analytics. “Big Data” is consuming business leaders and helping to support key strategic decisions within corporations. In this class you will learn what types of analytics and data points are key to the marketing profession, how to calculate those data points, and how to make justified decisions based on those quantitative outcomes.
Hours: 42
Credits: 3
Pre-Requisites: MATH1010
CoRequisites:

MKT2050 Managing Marketing Communications

Description: Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders.
Hours: 42
Credits: 3
Pre-Requisites: COMM1085
CoRequisites:

MKT2065 Advertising

Description: You've seen them on TV, you've seen them at the movies, and you've read them in your favorite magazine. Successful companies talk with their customers through carefully planned advertising campaigns that include advertising, as well as other traditional and emerging promotional tools. You will learn how marketers profile customers, and then you will develop a traditional media advertising campaign making use of software and design principles developed in MKT1150, Graphic Design for Marketers.
Hours: 42
Credits: 3
Pre-Requisites: MKT1040 or MKT1480
CoRequisites:

MKT2080 Sales

Description: This course deals with the buying/selling of a product, service or idea. Management students will compare personal, retail, and industrial selling and develop selling skills based on practical techniques and scenarios. Other topics include international selling, sales management and ethical behaviour.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT2140 Marketing Plans and Presentations

Description: Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual and small group presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.
Hours: 42
Credits: 3
Pre-Requisites: MKT1040 or MKT1480
CoRequisites:

PRLN1010 Public Relations

Description: This introductory course provides a theoretical and experiential base of public relations from the skills needed for an advertising professional. Students are introduced to the following topics: public relations process, learning the scope and nature of public relations management roles, specialized functions with an emphasis on media relations and publicity activities and the integration between advertising and public relations. Lectures and hands-on exercises deal with such areas as news values and characteristics, the evolving relationship between public relations practitioners and advertisers and public relations tactics used in supporting advertising goals.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Electives: Program Option
Student must complete a minimum of 42 Hours
PSYC1080 Social Psychology: Social Thinking and Influence

Description: Social psychology is the scientific study of how people think about, influence and relate to one another. Students will be introduced to theories and research concerning social thinking. Topics related to this concept include the development of our ‘social self', how we explain our own behaviour and the behaviour of others, our self-fulfilling beliefs, and the relation between our attitudes and behaviours. Students will also be introduced to theories and research concerning social influence. Topics include the relation between culture and gender roles, conformity, persuasion and group influence. Throughout the course, the methods used by social psychologists to study social thinking and social influence will be addressed. Emphasis will be placed on the application of social psychological principles to our understanding of everyday behaviour. This course is designed to meet the themes of social understanding and personal development.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

SOC1030 Sociology I

Description: The course deals with the systematic study of groups and societies. The major aspects of social life are analyzed, with special reference to the role of each aspect in the development, functioning, and change of large social systems. Current material is drawn upon in an effort to convey fundamental principles and concepts in a framework that is relevant to the Canadian student. This course is part of the Registered Practical Nurse Upgrading program.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 3
BUS2010 Business Law

Description: Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT2030 Marketing Research

Description: How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz', gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.
Hours: 42
Credits: 3
Pre-Requisites: MKT1040 or MKT1480
CoRequisites:

MKT2070 Event Marketing

Description: Event Marketing will enable the student to have hands on experience with all aspects of organizing and executing a successful live event. The course will require students to apply and expand on knowledge from prerequisite courses such as the principles to plan, promote and profit a service product. Framework will be provided for the students to expand their sales skills, logically planning and management as well as marketing strategies including a successful financial outcome.
Hours: 42
Credits: 3
Pre-Requisites: MKT1040 or MKT2140
CoRequisites:

MKT2280 Online Marketing

Description: Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO).
Internet Marketing Technology focuses on developing familiarity with these new technologies. You will design a website using industry standard software and SEO best practices. You will append Google Analytics to your site, and link your site to blogging, Facebook, Flickr and Twitter accounts.
Hours: 42
Credits: 3
Pre-Requisites: COMP1317
CoRequisites:

MKT3095 Professional Selling

Description: Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales
Hours: 56
Credits: 4
Pre-Requisites: MKT2080
CoRequisites:

OPER1160 Introduction to Supply Chain and Operations Management

Description: A Supply Chain is a network of organizations that are involved in the different processes and activities that produce value in the form of products and services in the hands of the ultimate customer or consumer. Operations Management is one of the three major functions of a business, along with Marketing and Accounting / Finance, and focuses on designing, creating, and improving goods and services. Understanding key Supply Chain and Operations Management foundations is crucial to any company's success and profitability. This introductory course will expose students to topics related to how products and services are created and delivered to the customer.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 4
ACCT1025 Introduction to Accounting

Description: This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.
This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ECON1020 Microeconomics

Description: This course is a study of how people in society deal with the problem of scarcity. It introduces students to principles that are essential to an understanding of contemporary microeconomic issues facing Canadian society. Economic models are utilized to analyze decisions made by individual economic units in an economy, such as households, firms, the interaction of these units under varying market structures, and the impact of various government policies. Topics of study include: principles of economics, supply and demand theory, consumer theory, production and cost theory, and the determination of equilibrium price and output under different market structures. Course Equivalent: OLRN1650 Introductions to Microeconomics (Internet).
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

HRM2040 Human Resources Management

Description: The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR professionals in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail. A section of the course is devoted to developing effective job search skills and to presenting oneself effectively in interviews.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT2020 Retail Marketing

Description: Retailing is such a part of our everyday lives that it's often taken for granted. As customers, we often are not aware of the sophisticated business decisions retailers make and the technologies they use. This course explores the ins and outs of retailing and the complex decisions in selecting target markets and retail locations, determining what merchandise and services to offer, distributing merchandise to stores, training and motivating sales associates, and deciding how to price, promote and present merchandise. Fieldtrips are used to experience concepts discussed in the classroom.
Hours: 42
Credits: 3
Pre-Requisites: MATH1010 or MATH1970, MKT1040 or MKT2140
CoRequisites:

MKT2090 Direct and Database Marketing

Description: Every time you get a tweet from your favorite store, every time you get a newsletter about a new product, every time you scan a QR code in a magazine or on a poster, every time you contact a company for support material or assistance, you are experiencing Direct Marketing. In this course you will explore how companies establish a direct or one-to-one relationship with their customers. You will examine how companies use databases to collect and mine data to target their best customers and enhance their bottom lines. You'll be amazed by how much information companies can gather about their customers.
Hours: 42
Credits: 3
Pre-Requisites: MKT2065
CoRequisites:

MKT2290 Marketing with New Media

Description: Marketers are constantly seeking new and innovative ways to reach their target markets. In this course you will explore the newest of media available, strategize ways to use that media and develop skills to run trials and tests on that media. Through group projects you will discover ways to find new and exciting options for clients to utilize in their marketing campaigns.
Hours: 28
Credits: 2
Pre-Requisites: MKT2065
CoRequisites:

MKT3020 International Marketing

Description: This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.
Hours: 42
Credits: 3
Pre-Requisites: MKT1040 or MKT1480
CoRequisites:

Level 5
COMP2070 Software Applications for Marketing Research

Description: This computer based course introduces the marketing student to statistical techniques that are used in industry to describe, compare and forecast business data. Emphasis is on the interpretation and communication of computer output. The student will use computer case studies (primary and secondary data), to identify marketing problems and present recommendations.
Hours: 42
Credits: 3
Pre-Requisites: MATH1010, MKT2030, COMP1084 or MKT1040
CoRequisites: MKT3110

ENTR3015 New Venture Development

Description: This project-oriented course is an application of marketing and small business. Emphasis is placed on developing an integrated approach to starting a new business, and recognizing the importance of each element in the marketing mix. A comprehensive business plan will be developed and presented. You will integrate prior and concurrent learning in areas of marketing, marketing research, accounting, finance, and operations management
Hours: 56
Credits: 4
Pre-Requisites: ACCT1025
CoRequisites: FIN2120

FIN2120 Financial Management

Description: This is an introductory course in financial management. The purpose of this course is to introduce the student to the theory and principles of managerial finance. The course covers cash budgeting, pro-forma statements, leverage (breakeven), short and long term financing, financial statement analysis, management of working capital and lease vs. buy decision.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT3040 Integrated Marketing Communications

Description: Create a buzz. Attract attention. Generate conversation and spread the word. IMC is a capstone Marketing course where you will develop promotional campaigns that integrate traditional print and electronic Advertising, Sales Promotion, Internet, Social Media, Public Relations, Direct Marketing, and other emerging communications tools. Creative skills developed in earlier courses will be showcased in the execution of these campaigns.
Hours: 42
Credits: 3
Pre-Requisites: MKT2090
CoRequisites:

MKT3100 Brand Management

Description: In this course the student will become familiar with the brand management process. The course examines, in detail, the activities involved in managing a product or service.
Hours: 42
Credits: 3
Pre-Requisites: MKT2065
CoRequisites:

MKT3110 Research Consulting I

Description: Real problems, real clients, real solutions. In Research Consulting, you will undertake a real life research consulting project, managing a large project for a local client over 2 semesters. You will manage the entire research process, from inception and formulation of the research objectives including the development of a research proposal, through research design, fieldwork, data analysis and interpretation, to the preparation and presentation of the written report. Special features that you will enjoy will be an emphasis on project management and the utilization of SPSS to support analysis. Note: Research Consulting I is the first half of this project-oriented course, and you will continue the project through Research Consulting II.
Hours: 42
Credits: 3
Pre-Requisites: MKT2030
CoRequisites: COMP2070

Level 6
CDEV2150 Career Planning

Description: This course emphasizes the knowledge, skills, behaviours, and activities required in order to identify appropriate, career-related employment opportunities. The focus of the course is a typical job search process for entry-level roles. Students will learn to evaluate their skills through self-assessment, complete research about job opportunities, and develop self-marketing techniques. The development and effective use of cover letters, resumes, and outlining achievements will aid career decision making. Mock interviews will provide the student with interview experience as well as feedback on their strengths and areas to be improved.
Hours: 28
Credits: 2
Pre-Requisites:
CoRequisites:

MGMT3030 Strategic Business Planning

Description: Focusing on applying management concepts, this course teaches all phases of the strategic process. Both external and internal contextual issues are discussed providing a wide range of techniques. Using computer simulation and in-class exercises, students appreciate the trade-offs managers face. Using the simulation, students will make decisions and propose corrective actions.
Hours: 42
Credits: 3
Pre-Requisites: FIN2020 or FIN2120
CoRequisites:

MGMT3110 Community Management

Description: Businesses everywhere have worked hard to build online followers and communities for their brand. In this course you will explore the basic responsibilities of a community manager and explore technics to develop and maintain successful communities across various platforms.
Hours: 42
Credits: 3
Pre-Requisites: MKT2090
CoRequisites:

MKT3010 Applied Marketing

Description: Walk the walk, talk the talk. By the time you get to your final semester of the three year marketing program, you will have been exposed to the breadth and depth of marketing. In Applied Marketing you'll have the chance to pull it all together just like a real marketer, to make decisions, to debate your point of view, to critically assess and learn from real marketing events. You will use case studies to practice decision making, using a variety of marketing analytical tools. Through written reports, presentations and highly interactive class discussions, you will defend your analysis and recommendations. Once you've completed this capstone marketing course, you will be ready for the real world of marketing.
Hours: 42
Credits: 3
Pre-Requisites: FIN2120, MKT3100
CoRequisites:

MKT3070 The Art of Negotiations

Description: The Art of Negotiation will provide you with the skills for successful negotiations in dynamic negotiations situations. Through case studies and role plays, you will demonstrate a mastering of the negotiation planning process from the pre-planning to commitment stage to reach an optimum outcome. Your skills will be demonstrated in a final business to business sales negotiation.
Hours: 42
Credits: 3
Pre-Requisites: MKT3090 or MKT3095
CoRequisites:

MKT3120 Research Consulting II

Description: Expand on the research and consulting you started in Research Consulting I and pull it all together for your client.
Research Consulting II is the second half of this project-oriented course, continued from Research Consulting I. In this half of the project, you will continue to work with your team to complete the fieldwork, analyze and interpret the data, write a comprehensive research report and present the results to your client. Special features that you will enjoy will be an emphasis on project management and the utilization of SPSS to support analysis.
Hours: 42
Credits: 3
Pre-Requisites: MKT3110, COMP2070
CoRequisites:

Electives: General Education
Student must complete a minimum of 42 Hours

Program Outcomes

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using a Conestoga College International Application Form. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

PROGRAM SEARCH

Program Status
Start DateCampusStatus**
SEP, 2016 Doon Open
JAN, 2017 Doon Open
** Status applicable to domestic students

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