Business - Marketing - Accelerated
- Ontario College Diploma
- College Code:
- Program Code:
- Accelerated Delivery:
- Academic Year:
- 2017 / 2018
About the ProgramBusiness - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.
The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.
The program is delivered in four consecutive semesters.
Program InformationLength: Two-year Ontario College Diploma program
Delivery Sequence: Doon (Kitchener) - September/2017 - Fall | Winter | Spring/Summer | Fall
Location: Doon (Kitchener)
First-Year Capacity: 10
- Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
- Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
- Grade 11 Mathematics, C, M (U/C), or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
- For more information on preparatory programs, visit Academic Upgrading
- An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
- Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
- A sound mathematical and English background is important for success in this program and is considered during the admission selection process.
- Some students may choose to proceed into the three-year Business Administration - Marketing Co-op program to take advantage of the advanced specialization courses and co-op work placements. Students who complete their first two semesters and meet specific performance criteria may be eligible to transfer into the co-op option beginning in the spring/summer semester (Level 3). This involves a straight transfer with no additional courses required. Availability is limited. Students wishing to transfer beyond Semester 3 are not eligible for the co-op option.
- Upon completion of the Business - Marketing Accelerated program, students who wish to proceed with the non co-op option of the Business Administration - Marketing program will have an extended break of two semesters.
Tuition & Fees
Tuition fee details for the 2017-2018 year are listed below. Books and supplies are additional.
Financial AssistanceThe Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.
For more information, please visit Financial Services/Awards.
Graduate OpportunitiesThis two-year program prepares students for work in a variety of careers in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.
67% of 2014-2015 graduates found employment within 6 months of graduation.
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca
Pathways & Credit TransferConestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.
Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.
Prior Learning Assessment and Recognition (PLAR)Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.
Learn more about PLAR.
|Course Code||Course Title and Description|
|COMM1085||College Reading & Writing Skills
Description: This course focuses on the reading, writing and critical thinking skills needed for academic and workplace success. Students will analyse, summarize, and discuss a variety of readings and apply the steps of planning, writing, and revising in response to written prompts. This course prepares students for post-secondary writing tasks, research, and documentation.
Description: Students gain hands-on experience using Microsoft Excel creating an assortment of spreadsheet documents. A variety of software features will be explored including: worksheet, chart and database features; multi-sheet workbook options; functions, formulas and 3-D formulas and a variety of formatting tools.
Description: It is important and empowering to understand the world of information technology. This course will explore the IT space to give you an understanding of how information moves within and between organizations, how to keep data secure, how to problem solve and troubleshoot using technology and how to map out technical solutions to a variety of problems.
|MATH1010||Business Mathematics I
Description: The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional models. The course stresses business application using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII 'Plus' calculator is required for the course.
|MKT1150||Graphic Design for Marketers
Description: You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including PhotoShop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. Costs and timelines for various levels and sizes of projects will be explored. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Internet Marketing Technology and Integrated Marketing Communications.
Description: You will be introduced to the fundamental principles and processes of marketing in this highly interactive course. The focus of marketing is always the customer, and you will be challenged to understand consumer behaviour, segment markets, conduct marketing research and manage customer relationships. Working as an individual and on teams, you will manage the elements of the marketing mix – product, price, place and promotion – to address marketing issues using new digital tools and traditional media. You will apply your knowledge through a series of hands-on exercises and by working with a team to develop a comprehensive marketing plan.
Electives: General Education
Student must complete a minimum of 42 Hours
|MATH1970||Marketing Math and Analytics
Description: Successful marketers today understand the power of analytics. “Big Data” is consuming business leaders and helping to support key strategic decisions within corporations. In this class you will learn what types of analytics and data points are key to the marketing profession, how to calculate those data points, and how to make justified decisions based on those quantitative outcomes.
|MKT2050||Managing Marketing Communications
Description: Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders.
Description: You've seen them on TV, you've seen them at the movies, and you've read them in your favorite magazine. Successful companies talk with their customers through carefully planned advertising campaigns that include advertising, as well as other traditional and emerging promotional tools. You will learn how marketers profile customers, and then you will develop a traditional media advertising campaign making use of software and design principles developed in MKT1150, Graphic Design for Marketers.
Description: This course focuses on the buying/selling of a product, service or idea. Students will develop professional selling skills based on practical techniques and scenarios to implement Relationship Selling. The focus is on Business to Business (B2B) selling with the student acquiring the ability to utilize the structured selling process. This course is also designed to develop and refine the student's presentation and networking skills.
|MKT2140||Marketing Plans and Presentations
Description: Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual and small group presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.
Description: This introductory course provides a theoretical and experiential base of public relations from the skills needed for an advertising professional. Students are introduced to the following topics: public relations process, learning the scope and nature of public relations management roles, specialized functions with an emphasis on media relations and publicity activities and the integration between advertising and public relations. Lectures and hands-on exercises deal with such areas as news values and characteristics, the evolving relationship between public relations practitioners and advertisers and public relations tactics used in supporting advertising goals.
Electives: Program Option
Student must complete a minimum of 42 Hours
View Program Option Electives
Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".
|PSYC1080||Social Psychology: Social Thinking and Influence
Description: Social psychology is the scientific study of how people think about, influence and relate to one another. Students will be introduced to theories and research concerning social thinking. Topics related to this concept include the development of our ‘social self', how we explain our own behaviour and the behaviour of others, our self-fulfilling beliefs, and the relation between our attitudes and behaviours. Students will also be introduced to theories and research concerning social influence. Topics include the relation between culture and gender roles, conformity, persuasion and group influence. Throughout the course, the methods used by social psychologists to study social thinking and social influence will be addressed. Emphasis will be placed on the application of social psychological principles to our understanding of everyday behaviour. This course is designed to meet the themes of social understanding and personal development.
Description: The course deals with the systematic study of groups and societies. The major aspects of social life are analyzed, with special reference to the role of each aspect in the development, functioning, and change of large social systems. Current material is drawn upon in an effort to convey fundamental principles and concepts in a framework that is relevant to the Canadian student. This course is part of the Registered Practical Nurse Upgrading program.
Description: Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.
Description: How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz', gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.
Description: Event Marketing will enable the student to have hands on experience with all aspects of organizing and executing a successful live event. The course will require students to apply and expand on knowledge from prerequisite courses such as the principles to plan, promote and profit a service product. Framework will be provided for the students to expand their sales skills, logically planning and management as well as marketing strategies including a successful financial outcome.
Description: Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO).
Description: Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales
|OPER1160||Introduction to Supply Chain and Operations Management
Description: A Supply Chain is a network of organizations that are involved in the different processes and activities that produce value in the form of products and services in the hands of the ultimate customer or consumer. Operations Management is one of the three major functions of a business, along with Marketing and Accounting / Finance, and focuses on designing, creating, and improving goods and services. Understanding key Supply Chain and Operations Management foundations is crucial to any company's success and profitability. This introductory course will expose students to topics related to how products and services are created and delivered to the customer.
Electives: General Education
Student must complete a minimum of 42 Hours
|ACCT1025||Introduction to Accounting
Description: This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.
Description: This course emphasizes the knowledge, skills, behaviours, and activities required in order to identify appropriate, career-related employment opportunities. The focus of the course is a typical job search process for entry-level roles. Students will learn to evaluate their skills through self-assessment, complete research about job opportunities, and develop self-marketing techniques. The development and effective use of cover letters, resumes, and outlining achievements will aid career decision making. Mock interviews will provide the student with interview experience as well as feedback on their strengths and areas to be improved.
Description: This course will function as a study of how people in society deal with the problem of scarcity. It will introduce students to principles that are essential to understanding contemporary microeconomic issues facing Canadian society. Economic models will be utilized to analyze decisions made by individual economic units in an economy such as households and firms, the interaction of these units under varying market structures, and the impact of various government policies. Topics of study will include principles of economics, supply and demand theory, consumer theory, production and cost theory, and the determination of equilibrium price and output under different market structures.
|HRM2040||Human Resources Management
Description: The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR professionals in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail. A section of the course is devoted to developing effective job search skills and to presenting oneself effectively in interviews.
Description: Retailing is such a part of our everyday lives that it's often taken for granted. As customers, we often are not aware of the sophisticated business decisions retailers make and the technologies they use. This course explores the ins and outs of retailing and the complex decisions in selecting target markets and retail locations, determining what merchandise and services to offer, distributing merchandise to stores, training and motivating sales associates, and deciding how to price, promote and present merchandise. Fieldtrips are used to experience concepts discussed in the classroom.
|MKT2090||Direct and Database Marketing
Description: Every time you get a tweet from your favorite store, every time you get a newsletter about a new product, every time you scan a QR code in a magazine or on a poster, every time you contact a company for support material or assistance, you are experiencing Direct Marketing. In this course you will explore how companies establish a direct or one-to-one relationship with their customers. You will examine how companies use databases to collect and mine data to target their best customers and enhance their bottom lines. You'll be amazed by how much information companies can gather about their customers.
Description: This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.
- Create innovative strategies and/or products that meet identified needs, including strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, work teams, supervisors, and others.
- Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
- Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
- Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
- Participate in the development of a business plan.
- Use professional sales techniques to make a sale.
- Apply the principles of personal and business ethics and corporate social responsibility.
- Effectively apply a wide range of computer applications used in marketing environments.
- Communicate clearly, concisely, and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audiences.
- Communicate marketing information persuasively and accurately in oral, written formats and in graphic formats using a variety of software applications.
- Apply a wide variety of mathematical techniques with the degree of accuracy required to solve problems and make decisions.
- Describe the major economic forces at work in the economy and how they affect business and industry and society in general.
- Develop ongoing personal professional development strategies and plans to achieve realistic career goals and to enhance leadership and management skills for the marketing profession.
Program Advisory CommitteesThe College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.
For a list of the current members, please visit our Program Advisory Committees.
Apply NowDomestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.
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International students should apply online using the Conestoga College International Application Portal. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.
Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.