Bachelor of Public Relations (Honours)

Credential:
Bachelor of Public Relations (Honours)
College Code:
CONS
School:
Business
Program Code:
1278C
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2019 / 2020
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Arts and Humanities
Course # Courses
DSGN73060 Visual Design

Description: This course will establish fundamental design concepts and processes. Students will explore design principles and typographic conventions. Students will begin to recognize successful composition and visual design in relation to user behaviour. Through design processes students will develop the ability to visualize and make aesthetic decisions to effectively communicate data and information. The course will also introduce students to the opportunities and limitations of inter-active design and accessibility requirements. Students will utilize current interactive design and authoring tools.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ENGL71200 Scientific and Technical Communications

Description: Documents that are written for scientific or technical purposes are written in a very precise and specific way that does not permit variations in interpretation. This course will prepare students to communicate scientific and technical information concisely and accurately using appropriate formats and graphic support. Students will study technical communication theory/ practice and apply the knowledge to creating, critiquing, and presenting technical documents. An oral presentation will emphasize the clear and concise communication of technical details and the use of appropriate visual support for technical information.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ENGL72050 The Use of Laughter: Comedy and Satire

Description: At a time when genetic research continues to narrow the gap between us and our closest animal relatives, laughter is emerging as the one uniquely human trait we all possess. Why do we laugh, and what is it that engages our sense of humour? This course will explore comedy and satire as two related, powerful artistic forms, but also as ways of being in the world. Taking off from some key theoretical perspectives on laughter (Hobbes, Freud, Bergson, Bakhtin, etc.), we will focus on comedy and culture; satire and ideology; comedy, satire and gender; comedy and subversion; comedy and the forbidden; comedy and love. The basic premise of the course is that the comic form is many things: a literary genre, a cultural expression, a theraputic/healing art, a means of liberation (and oppression), and a way of conceiving the world around us. The course will cover works ranging from ancient Greek comedy to contemporary film and fiction, as well as readings from psychologists, philosophers, anthropologists and neurologists. Students who complete this course will have a good working knowledge of the history of comedy and satire, their characteristic features as genres, and their social and psychological functions. Reading selections may vary from year to year.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ENGL72170 Studies in English Vocabulary, Diction and Style

Description: This course teaches the origin of scientific and literary terms; foreign phrases in current use; borrowing of words into English from other languages; and the relationship between meaning and culture and meaning and content. It also covers topics of English diction and style and their applications in written communication.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

HIST71000 History of Graphic Design

Description: This course is a survey of the origins, history and theory of graphic design through an examination of prominent movements and people, covering the time periods from ancient civilizations up to mid-twentieth century. This course will introduce the principles, politics and powers of cultures that have influenced design, including concepts of representation related to culture. Lectures will include both two-dimensional and three-dimensional examples, and offer opportunities for field trips related to key concepts presented in the course.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

HIST72040 History of Art I

Description: This course will explore the development of art from Antiquity to the Renaissance, in the social, political, technological and economic contexts. Students will have the opportunity to learn about gathering, researching, and analysing information through the examination of Major artistic traditions. They will develop an awareness of these traditions in the world around them.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

HIST72050 History of Art II

Description: This course will explore the development of art from the Renaissance to the Second Industrial Revolution, in the social, political, technological and economic contexts. Major artistic traditions will be examined and students will develop an awareness of these traditions in the world around them.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

HIST74100 History of Advanced Structures

Description: This course provides an overview of the history of architecture and the built environment in the context of technical and cultural influences. It seeks to position major periods and technological discoveries in their time and place, and to develop a critical understanding the implications of these on our environments. Following a review of classical, gothic and renaissance periods, the course inspects the technological developments of the industrial revolution, the advent of the modern movement, and subsequent post-modern reactions. The course will introduce the student to the unique structures of large building types such as stadium, airport terminals, museums, performing arts centres, etc. The development and management of these building types will be studied and analyzed.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PHIL72130 Quest For Meaning

Description: This course provides an opportunity for students to increase their awareness of themselves, others, and their world with a view to under standing the human need for a meaningful existence and the human search for a meaningful life. Using insights from the fields of psychology, philosophy, literature and other subjects, this interdisciplinary course is designed to assist students to better understand the ways in which they are seeking meaning for themselves and to expose students to new possibilities for personal significance.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PHIL72700 Critical and Creative Thinking Skills

Description: This course examines the essential elements of both critical and creative thinking, with their application to the solution of problems. It describes the nature of evidence, sound arguments and valid conclusions, faulty reasoning, convergent and divergent thinking, and the creative process. Critical and creative thinking are then applied to problem solving, and both the discussion of ideas and the presentation of information to an audience.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Business and Economics
Course # Courses
ACCT74100 Financial and Managerial Accounting

Description: Today's technology employees need financial management skills to make decisions and manage projects within an organization. This introductory course for non-accounting students covers aspects of both financial accounting and management accounting. Students will be able to apply concepts of financial accounting to both personal and business situations, including the preparation and use of basic financial statements. Management accounting topics will allow the students to understand cost behaviour and its use in decision-making, evaluate capital investments, and prepare operating budgets.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

BUS71190 Introduction to Business with International Applications

Description: This course will provide a starting point to understanding the functions of business and the similarities and differences between Canadian business and business operations in other countries. Economic systems and forms of business organization will be evaluated. The major functions of business (management, human resources, production, marketing and finance) will be examined in the Canadian environment and compared to the international environment.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

BUS71200 Organizational Behaviour with International Applications

Description: This degree level course is a study of group behaviour and how the effective use of best practices must be adapted for use in an international setting. Topics include motivation; group dynamics; roles, norms and status; decision-making; power and control; conflict; and leadership.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

BUS74000 Professional Sales and Negotiations

Description: This is a course in professional sales and negotiations, exposing students to strategies for selling creative concepts through numerous role playing exercises. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ECON71030 Introduction to Macroeconomics with International Applications

Description: This Degree Level course deals with aggregate economic activity in the Canadian economy and its interrelationship with the rest of the world. It provides students with a basic understanding of macroeconomic principles and their relevance to macroeconomic issues impacting Canadian society. It examines the structure and performance of the Canadian economy utilizing such economic indicators as gross domestic product, employment, unemployment, income and productivity growth, inflation, interest rates, exchange rates, balance of international payments and the impact of government fiscal and monetary policies in an international setting. It will analyze current global issues affecting the Canadian economy.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ECON71050 Introduction to Microeconomics

Description: This Degree Level course introduces students to basic microeconomic terminology, concepts, methodology and theories, and provides an understanding of firm behaviour under various market structures in an international setting, and their application to current global microeconomic issues. Topics of study include: supply and demand, elasticity concepts and their application; consumer theory; production, costs, and the determination of equilibrium price and output under different market models- perfect competition, monopolistic competition, monopoly and oligopoly; government export taxes/subsidies and regulation of the market, and international trade.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

FIN72050 Business Economics

Description: This course is based on thorough development and understanding of the concept of the time value of money, cash flow analysis, present and future worth analyses, depreciation and financial accounting, effects of inflation, income taxes, dealing with uncertainty and risks, and the benefit-cost analysis.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MGMT72095 Project Management with International Applications

Description: Management of large scale projects is both a science and an art. This course will focus on Project Management as an essential component of managing both international and domestic operations and an evolving professional discipline. All projects are typically complex, are comprised of many components and tasks, and involve a cross-section of different functional teams. The essential knowledge areas which are vital to effective project management (integration, scope, cost, time, quality, human resources, communication, risk and procurement) will be explored in detail. As well, the key processes involved with successful project management (initiation, planning, controlling, executing and closing) will be reviewed. Students will have an opportunity to apply these skills and knowledge to a variety of real world situations and to utilize information technology to identify opportunities for improvement.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

MGMT74200 Small Business Management

Description: In this course, students examine the vital role of small business in the Canadian economy and key functions for managing a small business enterprise. Through discussions of case studies, readings and a major project, students apply the functional areas of small business management including operations, human resources, marketing and financial management. Students integrate these functions in a business simulation involving planning and management of client accounts.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT71090 Marketing

Description: This degree level course introduces the basic theories and concepts in marketing as well as an understanding of how these concepts are applied in the management of a company. The application of the marketing concept is illustrated. Other topics include examination of environmental factors, ethics and social responsibility, theories of buying behavior, primary and secondary research, industrial and consumer markets, targeting and positioning.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT72200 International Marketing

Description: This is a degree level course in International Marketing designed to expose students to challenges and opportunities that exist in a global environment. Students will examine all aspects of managing the marketing function in an international setting. Students will gain an understanding of key concepts and theories through readings and lectures. Students will develop critical thinking and problem-solving skills through in-class discussions and analysis of case studies. Students will apply their knowledge in presentations, by developing an international marketing plan, and by competing in an online international marketing simulation.
Hours: 42
Credits: 3
Pre-Requisites: MKT1090 or MKT71090
CoRequisites:

Language and Culture
Course # Courses
CHIN71000 Introduction to Chinese Language and Culture

Description: This beginner course introduces students to Chinese language and culture. Students will develop reading, listening, speaking, writing and culture awareness. Students will also learn the fundamentals of Chinese character writing. This course will be taught in both Chinese and English to facilitate learning of Chinese.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CLTR72000 World Cultures

Description: World cultures both broadly and deeply affect and are affected by globalization in ways that unify and divide as well as produce equities and inequalities among people and nations. In this course, students will focus on topics pertaining to similarities and differences in world cultures and societies. Incorporating varying perspectives on diversity, students develop an understanding of the impacted groups, develop strategies which demonstrate respect for diversity, and critically examine social change performed on a world stage.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CLTR73000 Contemporary Culture and Design Theory

Description: This course will explore the theories and evolution of contemporary culture and design issues from the Industrial Revolution to present day. The course will cover cultural themes impacting the fields of architecture, interior design and furniture design, including evolving materials, textiles and technologies, shifts in social and economic contexts, and the representation of interior environments in various contemporary global locations.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CLTR74000 Heritage Conservation

Description: This course investigates the fundamentals of heritage conservation. Heritage conservation includes a broad range of cultural heritage components including, individual and group heritage, buildings, landscapes and archeological sites. Heritage conservation is recognized as providing economic, social and environmental benefits to communities and society. This course is to develop awareness in heritage conservation and its role in modern society.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CULT72000 World Cultures

Description: World cultures both broadly and deeply affect and are affected by globalization in ways that unify and divide as well as produce equities and inequalities among people and nations. In this course, students will focus on topics pertaining to similarities and differences in world cultures and societies. Incorporating varying perspectives on diversity, students develop an understanding of the impacted groups, develop strategies which demonstrate respect for diversity, and critically examine social change performed on a world stage.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

FREN71020 Introduction to French Language and Culture

Description: This beginner course introduces students to standard French as well as Canadian French nuances. It is designed for students to develop basic French skills in listening, speaking, reading and writing. Students will also study French culture in various contexts around the world. This course will be taught in both English and French to facilitate learning in French.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

FREN72020 French Language and Culture II

Description: This high beginner course builds on the Introduction to the French Language and Culture. The course is designed to further enhance beginner level language skills in listening, speaking, reading and writing. Students will also explore numerous facets of French Canadian culture. This course will be taught mostly in French with English used to facilitate learning in French.
Hours: 42
Credits: 3
Pre-Requisites: FREN71020 or LANG7020
CoRequisites:

FREN73020 French Language III

Description: This intermediate course builds on French Language and Culture II. Students will continue to develop their listening, speaking, reading and writing skills with a focus on academic and professional communication within the French language and workplace cultural context. This course will be taught in French.
Hours: 42
Credits: 3
Pre-Requisites: FREN72020
CoRequisites:

SPAN71010 Introduction to the Spanish Language and Culture

Description: This beginner course introduces students to Spanish and the cultural variety in the Spanish speaking world. Students will develop listening, speaking, reading and writing. This course will be taught in Spanish and English to facilitate learning in Spanish.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

SPAN72010 Spanish Language and Culture II

Description: This high beginner course reinforces students' knowledge of the Spanish language and reinforces the cultural variety in the Spanish speaking world. Students will develop academic and professional listening, speaking, reading and writing skills. This course will be taught mostly in Spanish with English used to facilitate learning in Spanish.
Hours: 42
Credits: 3
Pre-Requisites: LANG7010 or SPAN71010
CoRequisites:

SPAN73010 Spanish Language III

Description: This intermediate course builds on Spanish Language and Culture II. Students will continue to develop their listening, speaking, reading and writing skills with a focus on academic and professional communication within the Spanish language and workplace cultural context. This course will be taught in Spanish.
Hours: 42
Credits: 3
Pre-Requisites: SPAN72010
CoRequisites:

Science and Mathematics
Course # Courses
CHEM72005 Chemistry

Description: This course provides students with the opportunity to perform a number of chemistry experiments increasing their practical knowledge, investigation skills, chemical processes in industrial settings and safety awareness. Topics covered may include: chemical reactions, acids and bases, Newton's Law of Cooling, reduction and oxidation, polymerization and synthesis of acetylene.
Hours: 56
Credits: 3
Pre-Requisites:
CoRequisites:

SCIE71000 Introduction to Natural Sciences

Description: This course examines several areas in the natural sciences including astronomy, earth sciences and biology. In the astronomy section, students acquire a basic understanding of the universe, its origins and composition, and the inter-relationships between galaxies, stars and planets, including those in our own solar system. Cosmology and current ideas regarding space and time are also discussed. In the geology section of the course, students acquire a basic understanding of various geological principles including Earth's structure and materials, Earth's history, Earth's processes and the impact of natural disasters Current research into the prediction of natural disasters and the study and use of Earth's materials are also discussed In the biology section, students examine various sub-disciplines of biology, thereby gaining an understanding of the nature of life and its complex interactions with the biotic and abiotic environments. The impact of and preventative measures for spread of infectious diseases, advancements in DNA technology and the health of our biosphere are also discussed. . Research methods are also discussed and the impact of current research in the Natural sciences in contemporary society is assessed. Throughout the course, students develop critical thinking and analytical reasoning skills.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Sociology and Social Science
Course # Courses
MDIA72280 Introduction to Media Studies

Description: This course provides an introductory overview of the role of the major news/information media within a democratic society and their impact upon the ability of its citizens to make informed decisions. It considers the historical context of journalism in Canada, the major influences affecting the function of the news media and their evolution in a digital age. The course is also designed to enable the student to recognize bias in the news and evaluate news as a social construction.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

SOC71045 Science, Technology and Society

Description: This theme-based course aims to provide an understanding of the historical, social, economic and political context within which scientific and technological advancement takes place. Innovation is a social product, often an expression of current ideas or a response to a social need. Conversely, technological and scientific innovation can transform the structure of society, its value system, and institutions. Through a series of lectures and student-centered activities, this course will assess the impact, benefits, consequences and implications of the inter-relationship between science, technology and society.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

SOC74020 Urban and Community Planning

Description: This course examines the fundamentals of urban and community planning through an understanding of a wide range of factors that impact how cities and towns develop and evolve. Specifically, students will be introduced to topics related to the discipline of planning including: urban design, land-use planning, environmental planning, social planning, heritage and cultural planning, and economic development and revitalization. Recent trends such as new urbanism, smart growth and sustainable planning and design are also covered. This course will expand student's awareness of the planning field and its responsibility to balance both the public interest and private concerns in development decisions.
The method of leaning in this course is designed to be highly participatory and self-reflective, combining individual and group work with in-class discussion and on-site observation opportunities. Students will apply theories and concepts gained through lectures to practical interpretations of real-world planning conditions and local policies and applications.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Program Status (Domestic)
Start DateCampusStatus**
SEP, 2019 Doon Open
** Status applicable to domestic students
Program status for international students

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