Advertising and Marketing Communications
- Ontario College Diploma
- College Code:
- Media & Design
- Program Code:
- Accelerated Delivery:
- Academic Year:
- 2019 / 2020
Advertising and Marketing Communications portfolio requirements
The portfolio submission is a mandatory component of the admission process for the Advertising and Marketing Communications program.
When do I submit my portfolio?
Selected applicants will receive an invitation to attend a program information session which involves portfolio review and introduction to the program.
Domestic applicants must attend an in-person meeting; international applicants must attend an online meeting.
- applicants are allowed five minutes to set up your portfolio pieces, then will be asked to leave the room, and
- applicants will be called back into the room to discuss their pieces with a faculty representative.
- interview sessions will consist of an introduction to the program, followed by 10-20 interview questions related to the applicant and the advertising and marketing communications industry,
- interviews require the use of a web camera,
- portfolios submitted through the online process must be in PDF format and contain five examples of creative work as well as one written sample,
- portfolios must try to stay within a 5Mb file size, and
- personal websites are acceptable as well. Please provide the program coordinator with your website URL.
What needs to be in my portfolio?
- Applicants will present five examples of work that they feel shows their creativity. At least one of the selections must be an evaluated writing sample.
- Some examples include:
- graphic design work, including digital designs for posters, logos, illustrations, magazine covers,
- creative writing, including poetry, short story, term paper, blog or social media post/review,
- interactive media, including website design, app wireframes, video content,
- drawing and illustration, including mediums: pen & ink, charcoal, pastel, digital drawings,
- photography, including black and white, colour, or digitally manipulated photography using Adobe software,
- painting, including representative and/or non-representative in oil, acrylic, watercolour, and
- 3D design/sculpture, including scale models, craft work, 3d printed material.
- Each applicant will be evaluated on creativity, writing capabilities and communication ability.
- Final selection for admission is made using a formula which combines academic strength and portfolio presentation scores.
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Program status for international students