Public Relations - Integrated Communications (Optional Co-op)

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Students in this program are required to bring a mobile device that meets minimum specified requirements.

This is an eText program. Learn about our eText initiative.

About the Program

Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations to develop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on writing clear, targeted communication strategies and preparing professional digital, print and graphic communications. Students will also conduct research with an emphasis on analysis and the implications of public relations, marketing, advertising, social media, personal selling, sales promotion, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of professional ethics and practices, professional development, and professional societies in integrated communications will be emphasized throughout the program.

The optional co-op stream includes one co-op work term.

Program Information

Length: One-year Ontario College Graduate Certificate program
Delivery Sequence: Doon (Kitchener) - September/2020 - Fall | Winter
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 50

Admission Requirements

Note re: Admission Requirements

Applying to the Co-op Stream

Co-op Information

Admission Procedures

Program Requirements

Tuition & Fees

Tuition fee details for the 2019-2020 year are listed below. Fees for the next academic year are unavailable at this time. Books and supplies are additional.

Non Co-op Program Fees

Domestic Fees

Estimated fees based upon the previous academic year (2019 / 2020) for Public Relations - Integrated Communications (formerly Integrated Marketing Communications) - Program # 1478

Doon - Fall 2019 Level 1 & 2 (Program Start: 2019-09-03)
Description Fall 2019 Winter 2020
Recreation/Athletics Fee $70.50 $70.50
Technology Enhancement Fee $135.00 $135.00
Program Services Fee $0.00 $0.00
Capital Development Fee $74.83 $74.83
Program Tuition Fee (ACR) $2677.50 $2677.50
CSI Health Plan Fee $295.00 $0.00
ONE Card Fee $7.00 $7.00
eText Fee $238.00 $8.00
CSI Legal Protection $28.00 $0.00
CSI Advocacy Fee $12.50 $12.50
CSI Event Fee $40.00 $40.00
CSI Student Clubs $3.50 $3.50
Locker Fee $5.00 $5.00
Alumni Services $5.00 $5.00
Student Spaces $10.00 $10.00
Graduation fee $15.00 $15.00
Academic Support Fee $18.00 $18.00
CSI Academic Support Fee $5.00 $5.00
Health and Wellness Fee $20.00 $20.00
CSI Health and Wellness Fee $10.00 $10.00
Career Services Fee $10.00 $10.00
CSI Career Services Fee $10.00 $10.00
Session Total $3689.83 $3136.83
Year Total   $6826.66

International Fees

Estimated International fees based upon the previous academic year (2019 / 2020) for
Public Relations - Integrated Communications (formerly Integrated Marketing Communications) - Program # 1478


Doon - Fall 2019 Level 1 & 2 (Program Start: 2019-09-03)
Description Fall 2019 Winter 2020
Recreation/Athletics Fee $70.50 $70.50
Technology Enhancement Fee $135.00 $135.00
Program Services Fee $0.00 $0.00
Capital Development Fee $74.83 $74.83
CSI Health Plan Fee $295.00 $0.00
ISR $375.00 $375.00
ONE Card Fee $7.00 $7.00
eText Fee $238.00 $8.00
CSI Legal Protection $28.00 $0.00
CSI International Health Fee $500.00 $0.00
Grad. Cert. Program Tuition $6500.00 $6500.00
CSI Advocacy Fee $12.50 $12.50
CSI Event Fee $40.00 $40.00
CSI Student Clubs $3.50 $3.50
Locker Fee $5.00 $5.00
Alumni Services $5.00 $5.00
Student Spaces $10.00 $10.00
Graduation fee $15.00 $15.00
Academic Support Fee $18.00 $18.00
CSI Academic Support Fee $5.00 $5.00
Health and Wellness Fee $20.00 $20.00
CSI Health and Wellness Fee $10.00 $10.00
Career Services Fee $10.00 $10.00
CSI Career Services Fee $10.00 $10.00
Session Total $8387.33 $7334.33
Year Total   $15721.66

Co-op Program Fees

Optional Co-op Domestic Fees

Estimated fees based upon the previous academic year (2019 / 2020) for Public Relations - Integrated Communications (Optional Co-op) (formerly Integrated Marketing Communications) - Program # 1478C

Doon - Winter 2020 Level 2 & 3 (Program Start: 2019-09-03)
Description Winter 2020 Spring 2020
Recreation/Athletics Fee $70.50 $0.00
Technology Enhancement Fee $135.00 $0.00
Program Services Fee $557.00 $0.00
Capital Development Fee $74.83 $0.00
Program Tuition Fee (ACR) $2677.50 $0.00
CSI Health Plan Fee $197.65 $0.00
ONE Card Fee $7.00 $0.00
CSI Legal Protection $18.76 $0.00
CSI Advocacy Fee $12.50 $0.00
CSI Event Fee $40.00 $0.00
CSI Student Clubs $3.50 $0.00
Locker Fee $5.00 $0.00
Alumni Services $5.00 $0.00
Student Spaces $10.00 $0.00
Graduation fee $15.00 $0.00
Academic Support Fee $18.00 $0.00
CSI Academic Support Fee $5.00 $0.00
Health and Wellness Fee $20.00 $0.00
CSI Health and Wellness Fee $10.00 $0.00
Career Services Fee $10.00 $0.00
CSI Career Services Fee $10.00 $0.00
Session Total $3902.24 $0.00
Year Total   $3902.24

Optional Co-op International Fees

Estimated International fees based upon the previous academic year (2019 / 2020) for
Public Relations - Integrated Communications (Optional Co-op) (formerly Integrated Marketing Communications) - Program # 1478C


Doon - Winter 2020 Level 2 & 3 (Program Start: 2019-09-03)
Description Winter 2020 Spring 2020
Recreation/Athletics Fee $70.50 $0.00
Technology Enhancement Fee $135.00 $0.00
Program Services Fee $557.00 $0.00
Capital Development Fee $74.83 $0.00
CSI Health Plan Fee $197.65 $0.00
ISR $375.00 $0.00
ONE Card Fee $7.00 $0.00
CSI Legal Protection $18.76 $0.00
CSI International Health Fee $335.00 $0.00
Grad. Cert. Program Tuition $6500.00 $0.00
CSI Advocacy Fee $12.50 $0.00
CSI Event Fee $40.00 $0.00
CSI Student Clubs $3.50 $0.00
Locker Fee $5.00 $0.00
Alumni Services $5.00 $0.00
Student Spaces $10.00 $0.00
Graduation fee $15.00 $0.00
Academic Support Fee $18.00 $0.00
CSI Academic Support Fee $5.00 $0.00
Health and Wellness Fee $20.00 $0.00
CSI Health and Wellness Fee $10.00 $0.00
Career Services Fee $10.00 $0.00
CSI Career Services Fee $10.00 $0.00
Session Total $8434.74 $0.00
Year Total   $8434.74

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

Graduates can expect to find employment in a variety of industries in areas such as public relations, communications, social media, brand management, event planning, corporate communications and marketing.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Non Co-op Course Details (1478)
Course Code Course Title and Description
Level 1
ADVT8120 Digital Tools and Analytics

Description: This course exposes students to a variety of industry standard and emerging digital tools and networks used in integrated communications. Students explore various online tools offer and how they complement integrated communications planning and implementation. The business use of social media networks is assessed as are tools that manage online activity, tracking and analysis. Students explore topics such as navigation structure, keywords, and technical correctness that enhance website search engine optimization. They practice with a variety of tools that support online communications activity such as content management, public relations/customer relation management, sales tracking, email marketing, behavioral advertising, and inbound marketing. An emphasis will be placed on the appropriate choice of online tools to integrate with offline communications planning, to align with organizational goals, and to reach specified target audiences. The ethics of online communications strategy is emphasized. This course is supported by lessons in strategy in the public relations marketing and branding, and advertising, courses.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ADVT8150 Advertising and Media Planning

Description: This course prepares students to incorporate advertising, direct mail, and promotions into their integrated communications plans. The course focuses on both creative strategy and media strategy. Students learn about the messaging, appeals, tone and themes of advertising campaigns as well as how to choose and budget for a variety of media channels, including both digital and traditional print outlets.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

ADVT8160 Creative Strategy and Multimedia Tools I

Description: Communication professionals need to know how to work with designers as well as how to create designed collateral. This course explores current strategies and technologies used in the integrated communications environment, focused on visual communications. Students learn ways to generate ideas to create visual, digital and print content using industry standard software and new digital technologies as they emerge.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CON0101 Conestoga 101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
Hours: 1
Credits:
Pre-Requisites:
CoRequisites:

FIN8250 Budgets and Finance for Communicators

Description: This course prepares students to properly determine and account for the cost of various strategies in an integrated communications plan. The importance of vendor relationships is highlighted. The course focuses on what needs to be included when assessing costs, how to establish a budget, and how to present it within an integrated plan that garners support and understanding from senior management.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

MKT8290 Marketing

Description: This course explores marketing principles with an overview of the marketing process from product or service development up to launch/promotion with a focus on the analytical techniques useful to marketing management. Students explore the factors a marketer will consider when introducing a new or extended product or service, learn how to analyze the public response to products and services, and assess how new and emerging technologies are used in the marketing planning and evaluation processes. The social, economic, geographic, legal and competitive issues that impact product development, packaging, and distribution channels are examined.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PRLN8100 Public Relations

Description: Public relations is a strategic approach to conducting business that encompasses at its core the reputation of the organization and its relationships with various stakeholders including internal and external publics. Students explore a variety of disciplines within the public relations field including corporate communications, community relations, media relations, issues management and marketing communications. Public relations can play a supporting role to marketing initiatives in a consumer-focused environment or it can play a leading role laying the groundwork for relationships important in both private sector and not-for-profit organizations. The ethical codes of conduct followed by professionals in the industry are assessed for their application to real world ethical dilemmas. As students explore the principles of public relations as an effective management strategy, they learn how to develop campaigns and programs as part of an integrated communications strategy.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PRLN8110 Writing for Public Relations

Description: Good technical and creative writing skills are foundations to a career in public relations and this first semester course will introduce students to various strategies that are designed to support and enhance these skills. Developing a writing plan will be highlighted as an important first step. There will be a focus on critical business writing skills expected of professional communicators, from integrated communications plans, to emails, to persuasive or difficult personal message writing. Students will also have opportunity to develop their creativity and apply it to projects such as copywriting for advertising and corporate collateral including print, broadcast, and online.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Level 2
ADVT8145 Digital Tools and Analytics II

Description: This course builds on the introductory nature of the Digital Marketing and Analytics course in first semester. There is a stronger emphasis on reporting and analytics, search engine optimization (SEO), search engine marketing (SEM) and other emerging forms of digital and content marketing. A combination of strategy and creativity tools including blogs and podcasts is also evaluated. Students enhance their understanding of the appropriate use and measurement of online promotional activities in support of integrated communications strategy.
Hours: 33
Credits: 2
Pre-Requisites: ADVT8120 or ADVT8121
CoRequisites:

ADVT8170 Creative Strategy and Multi-media Tools II

Description: This course builds on skills covered in the previous course and introduces additional design tools. Students are challenged to take a creative strategy and implement it in a well-designed finished product. Students are also introduced to the principles of video storytelling and learn how to edit a finished production.
Hours: 33
Credits: 2
Pre-Requisites: ADVT8160
CoRequisites:

BUS8390 Business Practices

Description: Communication professionals work in large and small organizations from charitable to public to private sectors where they will become contributors to a variety of business-related discussions. This course explores the ethics and legality of conducting business and how these can impact the communications professional. Students explore leadership styles and the variety of decision-making models used by industry professionals. Students reflect on their own styles and how that could impact their own career aspirations. Professional presentation skills are also highlighted. fDebate, discussion, presentation, and reflection in class contributes to the student's growing awareness of these important topics.
Hours: 33
Credits: 2
Pre-Requisites:
CoRequisites:

CDEV8130 Career Management

Description: This course focuses on career management skills needed to navigate the evolving workplace. Students will evaluate their skills, attitudes, and expectations within their chosen careers and explore emerging trends in the workplace. Students will refine their networking strategies and create marketing documents to position them for success. Mock interviews will provide the opportunity for practice, feedback, and reflection as students prepare for future interviews. Students will explore communication strategies that support workplace success and advancement. By the end of this course, students will have created a personalized career management plan.
Hours: 28
Credits: 2
Pre-Requisites:
CoRequisites:

COMM8230 Integrated Communications Strategy

Description: Integrated communications is a holistic method of viewing an organization's approach to its strategic communications planning. It suggests that for effective communications, planning must cross multiple disciplines such as marketing, advertising, and public relations, as well as both traditional and digital channels. This course integrates the student's key learnings in preparation for a capstone project in which an integrated communications plan is prepared for a client in the final three weeks of the semester.
Hours: 12
Credits: 1
Pre-Requisites: ADVT8150, PRLN8100
CoRequisites:

PRLN8120 Media Relations and Crisis Communications

Description: This course prepares students to establish and nurture respectful and valuable relationships with news media through developing an understanding of what constitutes news and how to interact with the media in any situation. Students learn how to write news releases, handle media interviews, and develop media kits that will enhance their professional reputation in the eyes of the media. Students also explore crisis communications and assess the ways in which a communications professional responds when the news isn't positive. The use of social media and the evolving news industry is highlighted in relationship to the communications profession.
Hours: 44
Credits: 3
Pre-Requisites: PRLN8100
CoRequisites:

PRLN8140 Event and Project Management

Description: Communication professionals develop and implement events in the course of executing integrated communications plans. Events can be effective tools for engaging a target public. In this course, students learn how to plan, organize, manage and evaluate corporate events. Students are challenged to apply project management principles in the development and execution of a corporate event they envision and plan.
Hours: 55
Credits: 4
Pre-Requisites:
CoRequisites:

PRLN8150 Writing for Public Relations II

Description: This advanced writing course continues to hone the creativity and technical writing skills of students as they apply what they learn to a variety of projects. Good writing skills are developed when writers have a chance to practice their skills, and this writing course provides that opportunity with in-class writing sessions across a variety of channels. Internal and external channels such as newsletters, sales sheets, video scripts, and online content are highlighted.
Hours: 33
Credits: 2
Pre-Requisites: PRLN8110
CoRequisites:

PRLN8160 Capstone Project

Description: In the final three weeks of the semester, students are provided with a client and tasked with creating and then presenting an integrated communications plan that meets the client's desired outcomes. This individual project is a summation of the program's outcomes.
Hours: 90
Credits: 6
Pre-Requisites:
CoRequisites:

Optional Co-op Course Details (1478C)
Course Code Course Title and Description
Level 1
ADVT8120 Digital Tools and Analytics

Description: This course exposes students to a variety of industry standard and emerging digital tools and networks used in integrated communications. Students explore various online tools offer and how they complement integrated communications planning and implementation. The business use of social media networks is assessed as are tools that manage online activity, tracking and analysis. Students explore topics such as navigation structure, keywords, and technical correctness that enhance website search engine optimization. They practice with a variety of tools that support online communications activity such as content management, public relations/customer relation management, sales tracking, email marketing, behavioral advertising, and inbound marketing. An emphasis will be placed on the appropriate choice of online tools to integrate with offline communications planning, to align with organizational goals, and to reach specified target audiences. The ethics of online communications strategy is emphasized. This course is supported by lessons in strategy in the public relations marketing and branding, and advertising, courses.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

ADVT8150 Advertising and Media Planning

Description: This course prepares students to incorporate advertising, direct mail, and promotions into their integrated communications plans. The course focuses on both creative strategy and media strategy. Students learn about the messaging, appeals, tone and themes of advertising campaigns as well as how to choose and budget for a variety of media channels, including both digital and traditional print outlets.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

ADVT8160 Creative Strategy and Multimedia Tools I

Description: Communication professionals need to know how to work with designers as well as how to create designed collateral. This course explores current strategies and technologies used in the integrated communications environment, focused on visual communications. Students learn ways to generate ideas to create visual, digital and print content using industry standard software and new digital technologies as they emerge.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

CON0101 Conestoga 101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
Hours: 1
Credits:
Pre-Requisites:
CoRequisites:

FIN8250 Budgets and Finance for Communicators

Description: This course prepares students to properly determine and account for the cost of various strategies in an integrated communications plan. The importance of vendor relationships is highlighted. The course focuses on what needs to be included when assessing costs, how to establish a budget, and how to present it within an integrated plan that garners support and understanding from senior management.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

MKT8290 Marketing

Description: This course explores marketing principles with an overview of the marketing process from product or service development up to launch/promotion with a focus on the analytical techniques useful to marketing management. Students explore the factors a marketer will consider when introducing a new or extended product or service, learn how to analyze the public response to products and services, and assess how new and emerging technologies are used in the marketing planning and evaluation processes. The social, economic, geographic, legal and competitive issues that impact product development, packaging, and distribution channels are examined.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PRLN8100 Public Relations

Description: Public relations is a strategic approach to conducting business that encompasses at its core the reputation of the organization and its relationships with various stakeholders including internal and external publics. Students explore a variety of disciplines within the public relations field including corporate communications, community relations, media relations, issues management and marketing communications. Public relations can play a supporting role to marketing initiatives in a consumer-focused environment or it can play a leading role laying the groundwork for relationships important in both private sector and not-for-profit organizations. The ethical codes of conduct followed by professionals in the industry are assessed for their application to real world ethical dilemmas. As students explore the principles of public relations as an effective management strategy, they learn how to develop campaigns and programs as part of an integrated communications strategy.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

PRLN8110 Writing for Public Relations

Description: Good technical and creative writing skills are foundations to a career in public relations and this first semester course will introduce students to various strategies that are designed to support and enhance these skills. Developing a writing plan will be highlighted as an important first step. There will be a focus on critical business writing skills expected of professional communicators, from integrated communications plans, to emails, to persuasive or difficult personal message writing. Students will also have opportunity to develop their creativity and apply it to projects such as copywriting for advertising and corporate collateral including print, broadcast, and online.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Level 2
ADVT8145 Digital Tools and Analytics II

Description: This course builds on the introductory nature of the Digital Marketing and Analytics course in first semester. There is a stronger emphasis on reporting and analytics, search engine optimization (SEO), search engine marketing (SEM) and other emerging forms of digital and content marketing. A combination of strategy and creativity tools including blogs and podcasts is also evaluated. Students enhance their understanding of the appropriate use and measurement of online promotional activities in support of integrated communications strategy.
Hours: 33
Credits: 2
Pre-Requisites: ADVT8120 or ADVT8121
CoRequisites:

ADVT8170 Creative Strategy and Multi-media Tools II

Description: This course builds on skills covered in the previous course and introduces additional design tools. Students are challenged to take a creative strategy and implement it in a well-designed finished product. Students are also introduced to the principles of video storytelling and learn how to edit a finished production.
Hours: 33
Credits: 2
Pre-Requisites: ADVT8160
CoRequisites:

BUS8390 Business Practices

Description: Communication professionals work in large and small organizations from charitable to public to private sectors where they will become contributors to a variety of business-related discussions. This course explores the ethics and legality of conducting business and how these can impact the communications professional. Students explore leadership styles and the variety of decision-making models used by industry professionals. Students reflect on their own styles and how that could impact their own career aspirations. Professional presentation skills are also highlighted. fDebate, discussion, presentation, and reflection in class contributes to the student's growing awareness of these important topics.
Hours: 33
Credits: 2
Pre-Requisites:
CoRequisites:

CEPR8200 Co-op and Career Preparation

Description: This series of modules will prepare graduate certificate students for job searching for their co-op work terms and for their future careers. Students will familiarize themselves with the co-operative education policies and procedures and will learn the expectations, rules, and regulations that apply in the workplace regarding social, organizational, ethical, and safety issues while deepening their awareness of self-reflective practices. Students will critically reflect on their skills, attitudes, and expectations and evaluate available opportunities in the workplace. Successful completion of this course is a requirement for co-op eligibility.
Hours: 14
Credits: 1
Pre-Requisites:
CoRequisites:

COMM8230 Integrated Communications Strategy

Description: Integrated communications is a holistic method of viewing an organization's approach to its strategic communications planning. It suggests that for effective communications, planning must cross multiple disciplines such as marketing, advertising, and public relations, as well as both traditional and digital channels. This course integrates the student's key learnings in preparation for a capstone project in which an integrated communications plan is prepared for a client in the final three weeks of the semester.
Hours: 12
Credits: 1
Pre-Requisites: ADVT8150, PRLN8100
CoRequisites:

PRLN8120 Media Relations and Crisis Communications

Description: This course prepares students to establish and nurture respectful and valuable relationships with news media through developing an understanding of what constitutes news and how to interact with the media in any situation. Students learn how to write news releases, handle media interviews, and develop media kits that will enhance their professional reputation in the eyes of the media. Students also explore crisis communications and assess the ways in which a communications professional responds when the news isn't positive. The use of social media and the evolving news industry is highlighted in relationship to the communications profession.
Hours: 44
Credits: 3
Pre-Requisites: PRLN8100
CoRequisites:

PRLN8140 Event and Project Management

Description: Communication professionals develop and implement events in the course of executing integrated communications plans. Events can be effective tools for engaging a target public. In this course, students learn how to plan, organize, manage and evaluate corporate events. Students are challenged to apply project management principles in the development and execution of a corporate event they envision and plan.
Hours: 55
Credits: 4
Pre-Requisites:
CoRequisites:

PRLN8150 Writing for Public Relations II

Description: This advanced writing course continues to hone the creativity and technical writing skills of students as they apply what they learn to a variety of projects. Good writing skills are developed when writers have a chance to practice their skills, and this writing course provides that opportunity with in-class writing sessions across a variety of channels. Internal and external channels such as newsletters, sales sheets, video scripts, and online content are highlighted.
Hours: 33
Credits: 2
Pre-Requisites: PRLN8110
CoRequisites:

PRLN8160 Capstone Project

Description: In the final three weeks of the semester, students are provided with a client and tasked with creating and then presenting an integrated communications plan that meets the client's desired outcomes. This individual project is a summation of the program's outcomes.
Hours: 90
Credits: 6
Pre-Requisites:
CoRequisites:

Level 3
COOP8180 Co-op Work Term (Public Relations - Integrated Communications)

Description: This co-op work term will provide students with college-approved work experience in an authentic, professionally relevant work environment. Through this course, students will be provided the opportunity to connect theory and practice by leveraging their academic knowledge to develop specialized vocational skills. The practical applications of this work term will promote students' awareness of key concepts and terminology in their field, improve their competencies in problem-solving and decision-making, further their application of professional judgement, hone their leadership skills (independently or as part of team), and enhance their capacity to critically analyze and reflect on their demonstrated abilities in the workplace.
Hours: 420
Credits: 14
Pre-Requisites: CEPR8200
CoRequisites:

Program Outcomes

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Program Handbook

Handbook

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using the Ontario Colleges.ca International applicant portal. Please note that not all programs are open to international students; check the list of open programs on our International Student Programs web page before applying.

For additional program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

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