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Social Media Marketing

Ontario College Graduate Certificate
College Code:
Program Code:
Accelerated Delivery:
Academic Year:
2017 / 2018


Students in this program are required to bring a mobile device that meets minimum specified requirements.

About the Program

Social media strategists and online community managers are quickly becoming the face of brands across Canada. Today's customers consistently go online to collect information, to interact with brands directly, to make purchases or to have a fun and memorable experience. Brands are urgently seeking ways to be there for their customers, to be relevant to their needs and to do that in a way that makes financial sense. These brands are seeking leaders and strategists who can help them plan and execute integrated social media plans. This graduate certificate program will offer hands-on experience in content creation, community management, social engagement, reputation management and crisis prevention as well as require all students to set up and maintain an online presence across a variety of platforms. This program is an ideal addition to an undergraduate degree, a great asset for both profit or not-for-profit sectors, and a must for entrepreneurs planning to open a business in the future.

Program Information

Length: One-semester Ontario College Graduate Certificate program (also available part-time)
Delivery Sequence: Doon (Kitchener) - May/2018 - Spring/Summer
Location: Doon (Kitchener)
Start: May
First-Year Capacity: 20

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Program Requirements

Tuition & Fees

Tuition fee details for the 2017-2018 year are listed below. Books and supplies are additional.

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

The program will prepare graduates to take the lead on developing a social media strategy for a company and to execute that strategy. Additional career opportunities include online community managers, social media co-ordinators, online communications specialists and social media strategists. This program will also appeal to individuals who want to update their social media skills, including small business owners or freelancers who undertake their own marketing and communications functions.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website:

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details (1311)
Course Code Course Title and Description
Level 1
MKT8200 Social Media in a Marketers World

Description: In this introductory course, learners explore both the foundations of traditional marketing as well as the fundamentals of social media space. You will analyze case-studies to assess the influences on social media as well as addressing how social media impacts and influences fields such as marketing and communication. The course introduces emerging tools and technologies, and examines the benefits of social media for engaging your market, branding your organization, and interacting with employees within your firm.
Hours: 42
Credits: 3

MKT8210 Internet Marketing

Description: An explosion of new and exciting ways to reach customers is available to effective marketers, including blogs, Twitter, Facebook, YouTube, Flickr, and many other media. In this course, you will design a website using industry standard software. You will utilize Search Engine Optimization (SEO) using industry trend best practices to improve your ability to reach customers effectively. You will also have the opportunity to learn how to track interactions with customers using buzz monitoring tools such as Google Analytics.
Hours: 42
Credits: 3

MKT8235 Social Media Strategy

Description: Effective social media strategies align with corporate goals, branding, and communication practices. In this course, you will design and implement a comprehensive social media strategy for a product or service. Topics include the social media planning process, integration of traditional marketing and social media, trends affecting the social media space, as well as legal implications and budgeting.
Hours: 42
Credits: 3

MKT8240 Social Engagement

Description: Content generation and community management are key skills of any Social Media team. This course will give students hands-on skills in generating content for both internal and external audiences.Topics include generating content for blogs, microblogs and videoblogs, how to build 2-way engagement, reputation management, crisis management, writing and editing in a social world, PR, how to target influencers and how to effectively manage a community.
Hours: 42
Credits: 3

MKT8250 Social Media Applications and Measurement I

Description: In this course, you will receive hands-on experience with the top trending social media platforms in the market today. Topics include using the various platforms to meet business objectives, tying various platforms together in to a single online presence and how to navigate the various platforms. The course also focuses on monitoring and measurement processes. Participants will learn about the tools available for monitoring and measuring social media initiatives.
Hours: 42
Credits: 3

MKT8260 Social Media Applications and Measurement II

Description: In this course, you will receive hands-on experience with new and emerging social media mediums that are either in the market today or projected to become an important media for business in the near future. The course also focuses on monitoring and measurement processes. You will develop an online presence and apply measurement theory through practical assignments.
Hours: 28
Credits: 2

Program Outcomes

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Program Handbook


Apply Now

Domestic students should apply online at or by phone at 1-888-892-2228.

60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using the Conestoga College International Application Portal. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.


The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.


Program Status (Domestic)
Start DateCampusStatus**
JAN, 2019 Doon Open
MAY, 2019 Doon Open
** Status applicable to domestic students
Program status for international students

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