About the program

This program provides students with exposure to strategies and techniques that will help them to solidify and enhance their client relations skills and to build positive, lasting relationships with clients. The program prepares graduates to build teams of staff dedicated to excellent service delivery. Graduates will gain skills to identify, mitigate and avoid confrontational situations with internal and external clients and to create and promote an organizational service culture.

The program is directly applicable to employment in all sectors, but would be of particular worth to those serving directly in the service sector (retail, hospitality, contact centre, business office, etc.).

Program information

All courses must be completed within 3 years of acceptance into the program

Admission requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, OR 19 years of age or older

Note re: admission requirements

  • Students must be able to receive instruction, respond and research in the English language.

Admission procedures

  • Submit a completed Conestoga College Program Application Form.
  • Attach proof of Admission Requirements.
  • Final selection is made following an assessment of the admission requirements.

Graduate opportunities

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Use a variety of strategies to build and maintain customer relationships.
  • Discuss the impact of corporate culture on customer service.
  • Create a customer service culture action plan that identifies gaps between current and desired practice.
  • Identify effective strategies in the development and maintenance of client relationships.
  • Identify strategies for the development of effective teams.
  • Discuss ethical leadership in the 21st century.
  • Describe the contemporary Canadian business environment, organization, leadership and management decision process and its influence on the behaviour of groups and individuals
  • Define the communication process and identify and overcome the barriers to communicating.
  • Determine the uses of questioning skills to gather and clarify information in the oral communication process.
  • Determine the type of communication to be used for effective delivery of information within the organization, depending on direction and purpose.

Program related resources

Program contact

Continuing Education
Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Spring registration: Opens March 11, 2024
Fall registration: Opens July 22, 2024