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Marketing Fundamentals (Part-time)

Credential:
Ontario College Certificate
Program Code:
1339
School:
Continuing Education

About the Program

This program is designed for people with an interest in marketing and for those seeking an understanding of the subject . Students will take courses that introduce them to the fundamentals of advertising, internet, research, communication, business and teamwork skills. This program is ideal for those self-employed looking to learn the fundamentals to market their business or employed and looking to add a new skill set to advance in a career.

Program Information

All courses must be completed within 7 years of acceptance into the program.

Admission Requirements

Admission Procedures

How to Apply

Students may obtain a Conestoga College Program Application Form from any Conestoga College campus, OR by writing directly to the Registrar's Office, OR by using the college website at www.conestogac.on.ca/admissions/forms

Send completed applications to:
Conestoga College
Admissions Office
299 Doon Valley Dr
Kitchener, Ontario
Canada N2G 4M4

How to Register for Courses

Go to How to Register for detailed registration information.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Graduate Opportunities

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Program Related Resources

Program Outcomes

Program Courses

Click on the course code or title below for a full description of the course. If available for registration, clicking on "Details" in the status column will open a new browser tab or window in the Student Portal.

Course Information
Course Code Course Title Status
COMM1042 Social Media and Society
Description: In a few short years, social media has profoundly changed the global communication landscape. With the advent of social media tools such Facebook, YouTube, Wikipedia, and Twitter, more and more people are connecting and collaborating online, and creating and distributing content in ways we have never seen before. This course will provide a summary of the major developments in social media and will examine how social media is changing media, business, government, the economy, development, and education in fundamental ways. Students will be introduced to a variety of social media environments and will gain hands-on experience with many of the leading social media applications. This course requires active participation of students and a willingness to immerse in social media practices.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
MKT1420 Integrated Marketing Communications I
Description: Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.
Hours: 42
Credits: 3
Pre-Requisites: OLRN1595
CoRequisites:
Closed
MKT1430 Marketing Channels
Description: This course will focus on the effective design and management of marketing channels: the management of relationships within and among organizations that are linked together in a distribution system. The various participants in a channel of distribution and approaches to optimize the relationship with various different channel members will be explored. It is now common for firms to go to market via multiple channels, which presents challenges in managing multiple channel partners. We will look at how these firms achieve cooperation and coordination as well as manage conflict and low performance. The role and objectives of supply chain management and its effect on distribution, supply, and customer value and satisfaction will also be investigated.
Hours: 42
Credits: 3
Pre-Requisites: OLRN1595
CoRequisites:
Closed
MKT1440 Marketing Digitally
Description: This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.
Hours: 42
Credits: 3
Pre-Requisites: OLRN1593
CoRequisites:
Closed
MKT1450 Marketing Research
Description: The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers. Marketers must understand their client's needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be, cost-effective, accurate and timely in making marketing decisions. Real world applications will be addressed to provide learners with the opportunity to apply the research process.
Hours: 45
Credits: 3
Pre-Requisites: OLRN1593, OLRN1615
CoRequisites:
Closed
MKT1460 Integrated Marketing Communications II
Description: The world of advertising and promotion has changed dramatically with recent advancements in technology coupled with the pressure on organizations to meet the needs of many different target audiences. Marketers need to look beyond the traditional media to find new and better ways to communicate with their customer. Furthermore, marketers expect their promotional dollars to generate immediate sales and overall a positive return on investment. In this course students will build on and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. The course will focus on showing students how to utilize these tactics to capture the attention of the intended target market, communicate the planned message to generate a reaction.
Hours: 56
Credits: 4
Pre-Requisites: MKT1420
CoRequisites:
Closed
OLRN1168 Principles of Sales
Description: This course will provide the student with an in-depth look at the field of sales. Rather than looking at professional selling as a career area, the focus is directed more at acquiring and demonstrating selling skills. This course deals with a Selling System, a system that deals with sales strategies. You must know where you stand in the sales process; know why buying decisions are made and who makes them within each account. You need to understand the business problems facing each account, and how your product or service can help solve them. Therefore this sales course has been developed to help you learn how to understand, develop and penetrate your accounts more effectively. It's a program that shows you how to devise profitable selling strategies and turn those strategies into action.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
OLRN1593 Marketing I
Description: Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Hours: 45
Credits: 3
Pre-Requisites:
CoRequisites:
Details
OLRN1595 Marketing II
Description: Recommended: Marketing I or Introductory Marketing I.
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
Hours: 45
Credits: 3
Pre-Requisites: OLRN1593
CoRequisites:
Closed
OLRN1615 Finance and Accounting Math
Description: This course introduces the student to the concepts and procedures of the time value of money calculations used in Mathematics of Finance. It covers topics in simple interest, compound interest, simple and general annuities, bonds and cost-benefit analysis. Students require Grade 12 level Math, U or C, in order to register for this course.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:
Closed
OLRN1695 Retail Management
Description: This course follows a managerial, practical approach to retailing, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing, and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. Emphasis will be on the application of retailing strategies and concepts to practical case problems. You will be exposed to all of the essential ingredients such as: the complex nature of the Retail Industry, Retail Strategies, the competitive behaviour of Retail Institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues.
Hours: 36
Credits: 3
Pre-Requisites: MKT1050 or OLRN1595
CoRequisites:
Closed

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

SEARCH PART-TIME (PT)

Program Contact

Debbie Richardson, drichardson@conestogac.on.ca, 519-748-5220 ext. 2488

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