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Small Business Ventures (Part-time)

Credential:
Ontario College Graduate Certificate
Program Code:
1310
School:
Business and Hospitality

About the Program

Entrepreneurs come from many different backgrounds, with diverse expertise and interests. The Small Business Ventures program is designed to enable prospective entrepreneurs to be "track ready" to successfully start, take over, or purchase a business. Participants also develop the knowledge and skills to manage and grow a small business. Throughout this graduate certificate program, participants are presented with typical business challenges and apply proven methods to overcome them. An important element of the program is helping candidates to "start-up" a professional network, which they can use to grow and develop their venture and its success. The program follows our unique design structure, the "New Venture Pyramid", which encompasses four levels of learning: Bootcamp; New Venture Development; Incubation and Launch. As students progress through the new venture development process, they work directly with a personal business coach and a network of professional advisors and entrepreneurs.

Program Information

All courses must be completed within 5 years of acceptance into the program.

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Program Requirements

How to Apply

Students may obtain a Conestoga College Program Application Form from any Conestoga College campus, OR by writing directly to the Registrar's Office, OR by using the college website at www.conestogac.on.ca/admissions/forms

Send completed applications to:
Conestoga College
Admissions Office
299 Doon Valley Dr
Kitchener, Ontario
Canada N2G 4M4

How to Register for Courses

Go to How to Register for detailed registration information.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Graduate Opportunities

Graduates are primarily oriented toward starting a business venture or managing a small- to medium-sized business operation. The program is also ideally suited for individuals who operate a family enterprise. Some graduates may want to apply their entrepreneurial knowledge and skills in larger, established organizations, including for-profit and not-for-profit or social enterprises.

On average, 88% of graduates from the last three years (2013 to 2015) found employment within six months of graduation.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Program Related Resources

Program Outcomes

Program Courses

Click on the course code or title below for a full description of the course. If available for registration, clicking on "Details" in the status column will open a new browser tab or window in the Student Portal.

Course Information
Course Code Course Title Status
ENTR8100 New Venture Creation
Description: This highly interactive course introduces you to the creative world of entrepreneurship. You will participate in a variety of practical activities through which you will explore your entrepreneurial characteristics, use the Business Model Canvas to map out a business idea, assess the opportunity, assemble resources, and refine your idea in preparation to develop a business plan for a new venture.
Hours: 49
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
ENTR8115 Venture Finance 1
Description: Financial planning and management are challenges faced by many entrepreneurs. This course will introduce you to key concepts of accounting and financial management such as cash flow, record keeping, and sources of financing for start-up and growth. In addition, you will examine issues associated with the financial management of small and medium size enterprises (SMEs), including the unique challenges faced by family businesses. Financing of growth, including leasing, franchise financing, and venture capital will also be covered.
Hours: 35
Credits: 2
Pre-Requisites:
CoRequisites:
Closed
ENTR8120 Marketing and New Media
Description: Marketing is about creating value for customers and building strong customer relationships in order to capture value from customers in return. Effective marketing cannot only determine the success of a venture, but also its rate of growth and profitability. In this course, you will apply fundamental marketing theories and concepts, including the impact and use of new media marketing vehicles such as the internet and social media to develop a marketing strategy.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
ENTR8135 The Entrepreneurial Leader
Description: Successful entrepreneurs instill their personality and beliefs into the fabric of their organization. Entrepreneurs in democratic societies are often role models for being good and caring citizens. Taking responsibility for helping society above and beyond the narrow confines of an entrepreneurial venture has real business benefits beyond the value of "feeling good". Network extension, visible evidence of integrity, and discovery of new supply and demand chains are but a few of the benefits that an entrepreneurial citizen can achieve. This course will challenge you to become leaders in shaping socially responsible businesses and building a civil society through examination of emerging theory and practice, analysis of cases, and a social enterprise project.
Hours: 35
Credits: 2
Pre-Requisites:
CoRequisites:
Closed
ENTR8140 Sales and Client Relationship Management
Description: Acquiring and satisfying customers forms the basis on which an entrepreneurial venture is successful. Marketing attracts customers, and selling is the process which results in an exchange of funds for a product and/or service. This course focuses on identifying the various selling structures, methods, and techniques which an entrepreneur can employ to successfully generate revenue, including modern e-business. Additionally, this course examines techniques to ensure recurring revenue through effective customer relationship management.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
ENTR8150 Managing Compliance
Description: Every business has to understand and be compliant with laws and legislation at the municipal, provincial, federal, and industry level, in order to be successful in both the short and long term. Consequences of non-compliance can result in the failure of the firm and other legal implications for the entrepreneur. On the other hand, compliance to requirements can often be a competitive advantage. A number of applied approaches are used in this course, including cases and a research project to develop and apply knowledge of requirements for small business compliance. You will develop business policies and procedures to ensure compliance requirements for a proposed venture.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
ENTR8160 Operations Management for Small Business
Description: Throughout this course, the student will learn the process of operations planning and management. Special emphasis will be placed on considerations for introducing a new business venture to the marketplace. Students will research and analyze the various influences of behavior in order to maximize relationships and output in a business venture. Students will gain an understanding of the development and utilization of strategies for continuous improvement of both quality and productivity in businesses involved in manufacturing, retail and service sectors.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
ENTR8185 Business Growth and Market Expansion
Description: Many entrepreneurial opportunities are achieved by taking over a family firm from the previous generation or purchasing an existing business from owners who are interested in selling due to retirement or other reasons. These situations have a great degree of commonality from the entrepreneur's perspective, because they are both succession scenarios where the business changes ownership. This course is designed to enhance awareness of the significance, diversity, and complexity of succession planning. It develops an understanding of the distinctive advantages and challenges of family firms, enhancing the ability to develop strategic solutions to improve the performance of these firms. These same principles are also important to understand when purchasing an entrepreneurial firm which is not family owned because the basic dynamics and issues are often similar. A major mistake many entrepreneurs make is failing to plan how to exit their business; therefore, students will develop a succession plan which captures the value of the enterprise.
Hours: 35
Credits: 2
Pre-Requisites:
CoRequisites:
Closed
ENTR8195 New Venture Project
Description: Once a new venture has been developed, the hard work of execution begins. Successful business plan execution requires a disciplined approach with clearly defined objectives, deliverables, activities, milestones, accountability, budgets, timelines and results. The New Venture Project is an opportunity to integrate learning from across the program. You will work one-on-one with a faculty advisor/ business coach to develop and implement a New Venture Execution Strategy. You will also utilize the collective brainpower and experience of your team of business advisors, including a lawyer, accountant and financial advisor.
Hours: 168
Credits: 8
Pre-Requisites:
CoRequisites:
Closed
ENTR8210 Venture Finance 2
Description: Financial planning and management are challenges faced by many entrepreneurs. Accessing funds to start or grow a business is often a major issue. In this course, you will prepare and analyze pro forma balance sheets, income statements and cash flow statements for a new business venture. Additionally, you will determine start-up costs and sources of financing for a new business venture. The course covers the supply of bank credit to small and medium size enterprises (SMEs) as well as government initiatives to assist small businesses. In addition, you will examine issues associated with the financial management of small businesses, including financing growth and accessing venture capital.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:
Closed
ENTR8220 Market Research for New Ventures
Description: This marketing research course will explore research tools and techniques needed to execute a marketing research for a new business venture. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of research findings.
Hours: 35
Credits: 2
Pre-Requisites:
CoRequisites:
Closed

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

SEARCH PART-TIME (PT)

Program Contact

For more information, contact: Sharon Williams, swilliams@conestogac.on.ca, 519-748-5220 ext. 3414

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