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Social Media Marketing (Part-time)

Ontario College Graduate Certificate
Program Code:

About the Program

Social Media is transforming the way organizations market and communicate. This program focuses on the effective use of social media tools in marketing and communications. Key applications include branding, corporate communication, social media campaigns, and employee engagement. Social Media is used by individuals, customers, marketers, media relations personnel, and other communicators across all types of organizations.

Program Information

All courses must be completed within 5 years of acceptance into the program.

Note: Admission to the program is required prior to registration for courses.

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Program Requirements

How to Apply

Students may obtain a Conestoga College Program Application Form from any Conestoga College campus, OR by writing directly to the Registrar's Office, OR by using the college website at

Send completed applications to:
Conestoga College
Admissions Office
299 Doon Valley Dr
Kitchener, Ontario
Canada N2G 4M4

How to Register for Courses

Go to How to Register for detailed registration information.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Graduate Opportunities

The program will prepare graduates for entry-level positions in marketing, customer service, sales, communications, and media. This program will also appeal to individuals who want to update their social media skills, including small business owners or freelancers who undertake their own marketing and communications functions.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website:

Program Related Resources

Program Outcomes

Program Courses

Click on the course code or title below for a full description of the course. If available for registration, clicking on "Details" in the status column will open a new browser tab or window in the Student Portal.

Course Information
Course Code Course Title Status
MKT8200 Social Media in a Marketers World
Description: In this introductory course, learners explore both the foundations of traditional marketing as well as the fundamentals of social media space. You will analyze case-studies to assess the influences on social media as well as addressing how social media impacts and influences fields such as marketing and communication. The course introduces emerging tools and technologies, and examines the benefits of social media for engaging your market, branding your organization, and interacting with employees within your firm.
Hours: 42
Credits: 3
MKT8210 Internet Marketing
Description: An explosion of new and exciting ways to reach customers is available to effective marketers, including blogs, Twitter, Facebook, YouTube, Flickr, and many other media. In this course, you will design a website using industry standard software. You will utilize Search Engine Optimization (SEO) using industry trend best practices to improve your ability to reach customers effectively. You will also have the opportunity to learn how to track interactions with customers using buzz monitoring tools such as Google Analytics.
Hours: 42
Credits: 3
MKT8235 Social Media Strategy
Description: Effective social media strategies align with corporate goals, branding, and communication practices. In this course, you will design and implement a comprehensive social media strategy for a product or service. Topics include the social media planning process, integration of traditional marketing and social media, trends affecting the social media space, as well as legal implications and budgeting.
Hours: 42
Credits: 3
MKT8240 Social Engagement
Description: Content generation and community management are key skills of any Social Media team. This course will give students hands-on skills in generating content for both internal and external audiences.Topics include generating content for blogs, microblogs and videoblogs, how to build 2-way engagement, reputation management, crisis management, writing and editing in a social world, PR, how to target influencers and how to effectively manage a community.
Hours: 42
Credits: 3
MKT8250 Social Media Applications and Measurement I
Description: In this course, you will receive hands-on experience with the top trending social media platforms in the market today. Topics include using the various platforms to meet business objectives, tying various platforms together in to a single online presence and how to navigate the various platforms. The course also focuses on monitoring and measurement processes. Participants will learn about the tools available for monitoring and measuring social media initiatives.
Hours: 42
Credits: 3
MKT8260 Social Media Applications and Measurement II
Description: In this course, you will receive hands-on experience with new and emerging social media mediums that are either in the market today or projected to become an important media for business in the near future. The course also focuses on monitoring and measurement processes. You will develop an online presence and apply measurement theory through practical assignments.
Hours: 28
Credits: 2

Annual Delivery Schedule

Course Code Course Title Fall Winter Spring
MKT8200 Social Media in a Marketers World X    
MKT8210 Internet Marketing   X  
MKT8235 Social Media Strategy X    
MKT8240 Social Engagement     X
MKT8250 Social Media Applications and Measurement I   X  
MKT8260 Social Media Applications and Measurement II     X

All courses offered at the Doon (Kitchener) Campus


The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.


Program Contact

Aaren Hopkins,, 519-748-5220 ext. 3205

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