Make this Paris Travel Ad

This is to be a non-bleed, poster style, 7x10  print ad. We will use both PhotoShop and InDesign to create the ad. Normally we would use photos in TIFF format at high (300-600dpi) resolution for a print ad. The photo you are going to use is a lower resolution JPEG for fast download and quicker processing and printing time in InDesign

Open the Eiffel Tower picture from my web site and right click it to Save Picture As.. then save the picture to a known spot on your G: drive. At the same time get the Paris in the spring text file from my website and save it to the same place.

Open the picture in PhotoShop.( Note: if at some time you are working on an original photo, don't just save the image, save a copy as a TIFF). This will ensure that you have the original intact if you ever need it.

We want the picture to be exactly 7x10 so that it fits the ad without skewing so we are going to have to resize and crop the image. (7x10 is an industry standard non-bleed magazine ad size)

Open PhotoShop. Before you go further, select Edit>Preferences>Units &Rulers and change the Rulers, Width and Gutter dimensions to inches

 

 

Click Image>Image size

Turn off Resample

Set the Document Size width to 7 inches.

You can only change one dimension of a photo. If you change both dimensions, the photo will skew and be out of proportion. In this case we make the width of the photo fit the width of the ad. (We don't set the height to 10" because that would make the width less than the 7" we require).

Now select the crop tool Notice that the tool data bar
has a place to enter Height and Width. 

Type in the required 7"x10"size and make sure to type in after the number to set the crop tool for inches. This automates the crop tool to exact size.

Now drag the crop tool over the picture from top left to bottom right. (Note that the window is automatically 7"x10"). You can move the crop window up and down. set it so the bottom of the picture is cropped.

Double click anywhere on the window to finish the crop.

Save As a TIFF called TowerCrop.tif. Select no compression. (TIFF is an industry standard lossless format).

Now open InDesign 

Go to Edit>preferences>units and increments before you open a new page, set the units for inches.

Make a new document (File>New>Document or Ctrl N ). Select  letter size paper (8.5x11").

Because the paper in the printer is 8.5"x11" we have to set page size as 8.5x11.

But the live area of the ad is to be 7x10 so we set the margins; inside 1", outside .5" top .5" bottom .5" Note: Unclick the chain symbol to allow individual margin settings.

Set View>Fit in Window. If you didn't set the units to inches, right click on the rulers and select inches now.

First we're going to place the picture on the page. Select the selection tool then;

• Either Copy and Paste from PhotoShop, or
• select File>Place, select your photo from file, locate the cursor in the upper left of the bounding box and click.

Now we create the headline

• From the text box flyout select the Type tool
  
• Drag a text box the full width of the picture in the approximate position of the headline
• When you select the Type Tool, the Tool Status box shows Text format selections. Note that there are 2 tool status boxes. Click either the Font or the Paragraph symbol at the left of the status bar to switch.

Select Arial Black 36 point

• Type in the headline. "Paris in the Spring".Use the icons on the Paragraph tool status bar to center the type.
• If you wish you can also centre the text vertically, select Object>Text Frame Options and Center the Vertical Justification
• Use the tracking adjustment to control letter spacing in your headline.

Now we're going to create outline characters in the headline.

• Text is considered to be an Object and we can adjust both the Stroke (Outline) and the Fill of any object.
• Highlight the headline text. Now look on the toolbar for the outline/fill icon . Hold your cursor over the icon for a second to see which is the fill, Double click the fill icon and select a light colour.
• Next, double click the stroke icon and select a dark colour to outline the letters. You can increase or decrease the stroke weight by opening the stroke panel(on the right side of your screen) and selecting a different weight.

• The headline should now look like this

Now we add the paragraph textbox.

Select the Text tool and draw a text box approximately as shown

Set the paragraph attributes to Arial regular, 14 pt

Select the Direct Selection Tool . The text box now has small "anchor" points .

By selecting and pulling an existing anchor point, you can change the shape of the text box

Now we use a special feature of the Direct Selection tool called the pen and anchor method to reshape the frame.

• First use the direct selection tool to click on the text frame to select it
• Press the keyboard letter P(pen) to switch to the Add Anchor Point Pen Tool . Position the tool on the text box line then click. A new anchor point is added.
• Immediately Press the keyboard letter A(anchor) for the Direct Selection Tool and reshape the text box to frame the tower as below

Now we bring in the text.

• In InDesign, make sure you have the text tool selected and that the cursor is blinking in the text box
• If you saved the text file, use File>Place to place the text in the textbox
• Alternately, you can open get the Paris in the spring text file (it should open in Word).
• Copy and paste the text into the text box.

Make any final adjustments to the Text Box size and shape using the Direct Selection Tool make sure all the text is visible. You may have to change font size. You can type in decimals like 13.5 points if you need to.

You can also adjust leading (line spacing) using the leading adjustment box from the font tool status bar.

Finally

Use a text box to place your name, class and student number in the upper right sky area of the ad. Save the finished piece as an InDesign document and print a b&w copy for submission.