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Name |
Paula Barrett
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School |
Business
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Program |
Bachelor of Communications Management (Honours)
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Academic and professional designations |
Bachelor of Arts, Rhetoric and Professional Writing, University of Waterloo - Master of Arts, Language and Professional Writing, University of Waterloo
Member and Past-President, International Association of Business Communicators, Waterloo Chapter
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Title |
Professor/ Program Coordinator |
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Courses taught | - Introduction to Public Relations
- Media Relations
- Ethics of Advocacy
- Writing for Not-for-Profit
- PR Consulting
- PR Capstone
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Areas of expertise & interest | - PR ethics / Corporate Social Responsibility
- PR practice
- Leadership / Executive Communication
- Issues & Crisis Management
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Industry experience, professional currency activities | Current:
- Freelance strategic communications consulting and professional writing (corporate and not-for-profit sectors);
- Program designer and facilitator, Communitech Academy
Past: - Director, Executive Communication, Sun Life Financial
- Director, Internal Communications, Clarica Life Insurance Company
- Marketing Specialist, Wilfrid Laurier University
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Major research projects, scholarly activities, and/or publications | - Chapter co-author, Public Relations Cases: International Perspectives (Routledge Press) M.A. thesis: Collaboration in the Writing Classroom
- Founder, IABC Break Through Communications Conference (Waterloo Region), now an annual sold-out conference for marketing and communications practitioners
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Additional information |
I'm a creative communicator and educator with a flair for language and a passion for helping others. In the past three years I have launched a student-run PR agency, built a regional communications conference (now three years running) and engaged students in Creative Day for Social Good, a two-day marathon producing creative work for 20+ charities, based at Google headquarters and in partnership with several local agencies. I'm privileged to share my passion for PR with our Bachelor of PR students.
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