All CEMs must contain identification information about the sender and about any other persons on whose behalf the message is sent.
Such information must include a valid mailing address at which you can be contacted as well as one of the following:
- a phone number to access an agent or a voice-messaging system
- an email address
- a web address for you or the person on whose behalf you are sending the message.
Where it is not practical to include this information in the body of a CEM, a hyperlink to a webpage containing the information is an acceptable practice as long as the webpage is readily accessible at no cost to the recipient of the CEM. The link must be clearly and prominently displayed in the message.
Ensure the contact information provided in the CEM is accurate and valid for a minimum of 60 days after sending the message.