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Part-time Courses - Small Business Development

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Courses
Course # Courses Length (Hours) Distance Status
ENTR8220 Market Research for New Ventures

Description: This marketing research course will explore research tools and techniques needed to execute a marketing research for a new business venture. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of research findings.
Hours: 35
Credits: 2
Pre-Requisites:
CoRequisites:

35   Details

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