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eText Books by Program

Integrated Marketing Communications - 2018/19

Level 1
Course TitleCourse CodeFee
Advertising for Integrated Marketing CommunicationsADVT8100 $87
Digital Tools and AnalyticsADVT8120
Corporate CommunicationCOMM8070
Integrated Marketing Communications Branding StrategyMKT8010
Marketing for Integrated Marketing CommunicationsMKT8060
Safety in the WorkplaceOHS1320
Public Relations for Integrated Marketing CommunicationsPRLN8050 $133
Consumer ResearchRSCH8000
Level 2
Course TitleCourse CodeFee
Creative Strategies: Media ToolkitADVT8110
Digital Tools and Analytics IIADVT8140
Business Practices for Corporate CommunicatorsBUS8310
Field Placement (Integrated Marketing Communications)FPLT8060
Media Relations StrategyPRLN8020
Portfolio/CapstonePRLN8040
Event and Project ManagementPRLN8060

* This course may have a required physical textbook that is not included in the eText initiative fees. Please check with the Bookstore website for a complete list of requirements.

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