eText books by program

Strategic Marketing Communications

Once your fees are paid, you can access your personal booklist and learn more about accessing and using etexts.

Level 1

Course title
Course code
Fee
Advertising for Integrated Marketing Communications
ADVT8101
Writing Essentials
COMM8260
Sales
MKT8071
Marketing
MKT8291
$87
Strategic Planning
PLAN8010
Public Relations
PRLN8101
$86
Secondary Research for Communications Professionals
RSCH8060

Level 2

Course title
Course code
Fee
Digital Tools and Analytics 1
ADVT8121
Business with International Applications
BUS8360
$72
Corporate Communications 1
COMM8071
Creative Strategies: Media Tools 1
MDIA8000

Level 3

Course title
Course code
Fee
Digital Tools and Analytics 2
ADVT8141
Corporate Comm 2
COMM8420
Budgets & Finance
FIN8251
Creative Strategies 2
MDIA8010
Project Management
MGMT8095
$175
Client/Vendor Management
MGMT8240
Event Planning
PLAN8020

Level 4

Course title
Course code
Fee
Business Ethics and Leadership
BUS8391
Career Management
CDEV8131
Integrated Mkg Comm
COMM8250
Capstone
PRLN8041
Media Relations
PRLN8121
Adv Presentation Skills
PRLN8170

* this course may have a required physical textbook that is not included in the eText initiative fees. Please check with the Bookstore website for a complete list of requirements.
** the resource is a physical textbook that will be provided to students in class
^ the resource is retained from the course listed

<< Return to eText program listing