Broadcast - Radio

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Courses - September 2022

Level 1

Course Details

Technology 1 - Introduction to Audio
BRT1115

Description:

In this course, students will learn the basic attributes of sound such as amplitude and frequency. Typical equipment used to capture and manipulate audio will be introduced, including microphones and mixers. As well, editing and mixing digital audio will be practiced in labs using industry standard software. Students will record and create audio productions and learn board operating in a live studio setting through a combination of Lab and Lecture components.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Announcing Lab
BRT1125

Description:

Students will be introduced to the fundamental skills required to become an effective announcer. They will learn to communicate with an audience through traditional media, demonstrating these skills in live radio and recorded podcast formats. Students will explore radio programming, formats, clocks, and how announcing contributes to the overall sound of a station or podcast.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

College Reading & Writing Skills
COMM1085

Description:

This course introduces students to the reading, writing, and critical thinking skills needed for academic and workplace success. Students will analyse a variety of texts and apply the steps of planning, writing, and revising to produce writing that meets the expectations of selected audiences and purposes. The course prepares students for college-level writing tasks, research, and documentation by asking them to produce clear, informed, and purposeful documents relevant to both academic and professional contexts.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Writing for On-Air 1
COMM1625

Description:

Students will learn skills that are unique to the world of broadcasting, such as writing for the ear, writing to time, the art of storytelling, and how imagery is a necessary part of writing for on-air. They will also learn to write scripts for a specific purpose and be introduced to research fundamentals.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description:

This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Ethics and Industry Standards
ETHS1360

Description:

In this course, students will be introduced to the regulations and standards that govern radio programming in Canada. Students will examine various codes of conduct, including key CRTC regulations and how stations comply with them. Students will gain knowledge in the protection and respect of one’s intellectual property rights as it relates to copyright and plagiarism, and be educated on defamation as outlined in the Libel and Slander Act.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Electives: General Education
Student must complete a minimum of 42 Hours

Level 2

Course Details

Technology 2 - Advanced Audio Production
BRT1190

Description:

Students will apply the fundamentals of audio learned in first semester to create more complex projects typically heard on radio stations, such as recorded commercials and features. All elements involved in broadcasting from the studio will be introduced including on-air software, board mixing, VoxPro, and Voicetracking. Students will become skilled in the technical setup involved in remotes and live broadcasts. They will also explore the production side of podcasting.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Introduction to News
COMM1635

Description:

Students in this course will learn what news is, the basics of how to develop story ideas, and the standard radio news story types. This includes learning and applying the CP Style Guide, developing and employing interviewing skills, and understanding legal issues. They will also gather, write, prepare and present effective newscasts. Students will learn and use Burli Newsroom software for scripts and editing.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Writing for On-Air 2
COMM1675

Description:

Choosing what content to use on-air is vital to audience engagement. In this course, students will build on knowledge gained in Writing for On-Air I and use those skills to create more in-depth projects, including radio features, documentaries, and podcasts. Students will acquire knowledge in what topics to choose, why, and where to source the information. They will also learn how to adjust their writing to engage with an online audience, including how to connect and market using social media.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Social Media
COMM1685

Description:

Students will evaluate current social media platforms used in the broadcasting field. Examining how they are utilized for both corporate and personal goals, branding and communication practices. Content generation and audience engagement strategies will be developed, using hands-on practice in how to effectively use each social media platform to build a relationship that connects students with their on-air and online audiences.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Integrated Media Technology
TECH1420

Description:

Numerous media platforms are now used in the radio and podcasting fields. This course introduces emerging tools and technologies. Through a series of theory and lab sessions students will become familiar with emerging tools and technologies, such as web design, graphics, photography, and video production. Students will learn to leverage the appropriate skill for a variety of media formats.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Electives: General Education
Student must complete a minimum of 42 Hours

Level 3

Course Details

Technology 3 - Multi-channel Audio Production
BRT2205

Description:

In this course, students will apply skills learned in first year to produce advanced production pieces. Utilizing their knowledge in research, writing, audio and video editing, web design, and photography, students will create productions from concept to completion. An added emphasis will be placed on quality and creativity.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT1190
  • CoRequisites:

Radio Lab 1
BRT2210

Description:

Each student will rotate through multiple assigned operational positions on CJIQ and Conestoga College’s streaming station. They will fill industry matched roles as part of the daily operations of the radio station(s). Those include, but are not limited to, Morning Show Host, Music Director, Producer, News Anchor, Sports Reporter. This course is designed to give students real-world experience.

  • Hours: 112
  • Credits: 8
  • Pre-Requisites:
  • CoRequisites:

Advanced News Reporting
BRT2220

Description:

Students will apply the skills they've learned in Introduction to News to research, write, record, edit, produce and assemble news features and specialty news programming for broadcast on CJIQ and the program's streaming station. Expanded voice work includes reporter wraps and streeters. Students will learn how they can leverage social media when gathering and reporting news.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMM1635
  • CoRequisites:

Sales and Promotions 1
BUSS2000

Description:

Students will be introduced to the crucial role that advertising sales plays in the financial health and stability of a radio station. This includes how to build the foundation of a business relationship, exploring the relationship between sales and promotions, and how to prospect for quality clients. Students will examine the abilities, strengths, and weaknesses of data analytics used to measure audience size in various markets and identify how those numbers affect advertising contracts.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Safety in the Workplace
OHS1320

Description:

This course focuses on developing awareness and skills for the student to safely manage and conduct him or herself within a variety of employment settings. Through the units of the course, participants will have the opportunity to enhance their understanding and knowledge of general Health and Safety guidelines, including WHMIS, Fire Safety and Workplace Violence. The unit on Accessibility for Ontarians with Disabilities Act will instruct the student on the requirements for Accessible Customer Service and Integrated Accessibility Standard Regulations. General information on Safe Driving, Privacy of Information and Hand Washing will be addressed as well. The course also provides participants with critical information regarding their insurance coverage (WSIB or other) while employed. As well as guidelines to follow in the event of an injury. Participants will receive a printable Record of Completion upon successful conclusion of this course, in order to demonstrate awareness of safe working practices to their employers.

  • Hours: 14
  • Credits: 1
  • Pre-Requisites:
  • CoRequisites:

Electives: General Education
Student must complete a minimum of 42 Hours

Level 4

Course Details

Podcasting and Feature Production
BRT2240

Description:

This course gives students a chance to use skills they’ve acquired over 3 semesters to take a deep dive into long form podcasting and documentary writing. Students will create compelling content, from start to finish, that stands out in an increasingly competitive field. Whether they’re looking to inform, market, or entertain an audience, students will be taught how to combine their multi-track editing skills with their researching, announcing and writing skills to produce work that attracts an audience.

  • Hours: 55
  • Credits: 4
  • Pre-Requisites: BRT2200 OR BRT2205
  • CoRequisites:

Radio Lab 2
BRT2255

Description:

Building on skills acquired in Radio Lab 1, each student will focus on selected roles while rotating through assigned operational positions on CJIQ and Conestoga College’s streaming station. They will fill industry matched roles as part of the daily operations of the radio station(s). Those include, but are not limited to, Morning Show Host, Music Director, Producer, News Anchor, Sports Reporter. This course offers students more time to focus on a specific skill, such as announcing or music programming.

  • Hours: 88
  • Credits: 5
  • Pre-Requisites: BRT2210
  • CoRequisites:

Sales and Promotions 2
BUSS2010

Description:

Applying both theoretical and practical experience gained in Sales & Promotions 1, students will develop an effective campaign idea, and create and present a custom client proposal to a local business. Students will be able to dissect and analyze a client’s marketing budget and make recommendations based on those findings. They will also develop and present a promotional campaign that is focused on increasing audience size, and time spent listening.

  • Hours: 33
  • Credits: 2
  • Pre-Requisites: BRT2230 OR BUSS2000
  • CoRequisites:

Media Freelancing and Entrepreneurship
ENTR2070

Description:

In this course, students are introduced to the importance of initiative, creativity, delivery and business acumen in taking their own journalistic projects from idea to public view. Pitching ideas, pricing and valuing one’s own work, establishing one’s brand, building business relationships, and the financial aspects of running a small business are all important parts of freelancing, independent production and contract work in today’s media environment. Students learn how to market their skills and talents outside of traditional employer-employee relationships.

  • Hours: 33
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

Field Placement (Broadcast Radio)
FPLT2276

Description:

This course prepares students and facilitates a placement experience with a company/agency which has been approved by the program. Students will review employability skills in class and then practise these skills as they take an active role in securing a placement. Students will refine self-marketing techniques to establish cohesive branding of themselves at a professional level. Engaging in the work environment of a professionally relevant company/agency will allow students to apply their education and skills contributing to their mutual benefit. Appropriate workplace behaviour and etiquette is expected as students use this opportunity to expand their network of industry contacts and effectively market their personal brand. Through this experience, students can cultivate confidence, escalate awareness of industry practices, add to their resume & portfolio, and contribute to their own career success.

  • Hours: 112
  • Credits: 4
  • Pre-Requisites: OHS1320 AND OHS8320
  • CoRequisites:

Program outcomes

  1. Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
  2. Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
  3. Participate in the planning and preparation of programming content for a variety of radio formats.
  4. Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
  5. Assist in promoting a station’s brand and generating revenues through a variety of marketing and advertising sales activities.
  6. Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
  7. Use business skills and accepted industry practices in the completion of tasks and projects.
  8. Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
  9. Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
  10. Present live programming on air to relay various types of information and stories in different formats.