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Contemporary Media Arts

Ontario College Graduate Certificate
College Code:
Media & Design
Accelerated Delivery:
Academic Year:
2017 / 2018

About the Program

This program is designed to provide students with the opportunity of acquiring and refining practical skills in broadcast media and related technologies. Students will build a personal toolkit that starts with effective story telling techniques which migrate into a variety of dissemination methodologies that employ traditional and emerging media.

Deliveries will occur in lab/studio environments with students accessing appropriate broadcasting technologies that replicate the ‘real world of work’; working to prescribed deadlines to generate digital content that can be deployed out to internal and external audiences via program specific web based and other applications; examples being a program website, e-magazine or online portfolio of student/program work.

This program will increase the graduates’ technical skill set supporting their employment in entry level positions within the discipline of journalism and other media related industries.

Program Information

Length: One-year Ontario College Graduate Certificate program
Delivery Sequence: Brantford - September/2017 - Fall | Winter
Location: Brantford
Start: September
First-Year Capacity: 50

Admission Requirements

Note re: Admission Requirements

Admission Procedures

Program Requirements

Graduate Opportunities

This program is designed to provide students with the opportunity of acquiring and refining practical skills in broadcast media and related technologies. Students will build a personal toolkit that starts with effective story telling techniques which migrate into a variety of dissemination methodologies that employ traditional and emerging media.

This program will increase the graduates' technical skill set supporting their employment in entry level positions within the discipline of journalism and other media related industries.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website:

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Program Courses

Course Details
Course Code Course Title and Description
Level 1
SOC71500 Group Dynamics

Description:This course will focus on comprehensive theoretical understanding of group process, personal skill development and application through intensive team work. These skills are of critical importance in both professional and social settings. Through guided exploration and application of theoretical paradigms and practical strategies, students will achieve the necessary skills to succeed in and lead effective teams. The course consists in an intensive experiential approach - learning by doing - enabling participants to become effective, practiced team members with experience applying skills necessary for leadership, analysis and evaluation, problem solving, and conflict management. Individual and team activities enhance participants' skills to work with a variety of personalities in diverse situations, and to effectively assume various professional roles within a team.

CULT8000 Art of Storytelling

Description:This course forms the basis for further academic studies, providing students with the opportunity to craft and deliver their own story. The art of storytelling is a fundamental component of media and communications; media students will draw on these experiences throughout their future academic and professional careers.

DMED8080 Digital Imaging I

Description: Students will develop skills and knowledge related to digital imaging in still and motion formats. Although the main focus will be on still image (photographic) applications this course will also provide a basic introduction to videography and different types of broadcast technologies. Focus, composition and exposure will form the groundwork that will combine with other technical aspects to provide students with a strong foundation of practical imaging skills that will be utilized throughout their future studies.

DMED8090 Videography I

Description: Students will learn the fundamentals of single camera production and editing, including technical setup, shot composition, and basic editing techniques. The course is a combination of lecture, demonstration and practical assignments that will integrate the skills obtained from previous and concurrent courses.

DMED8100 Introduction to Audio

Description: Students in this course will learn the essentials of audio production for digital content distribution. Practical projects involving the use of broadcast microphones and audio software will assist students to develop proficiency in the production of high quality digital audio files.

ARTS8000 Creativity

Description: Creativity is an essential life skill. It is a way of turning challenges into opportunities, seeing new solutions to old problems, seeing old problems in new ways, and anticipating the future. The course will ignite your creative potential by exploring the creative process and apply strategies to unblock creativity by using a unique collection of "tools". Creativity is by nature, a transdisciplinary concept that enables thinking, adopting ideas, adapting and adjusting our knowledge to any given situation.

DMED8110 Digital Imaging II

Description: A continuation of the Digital Imaging I course, students will migrate images into various software programs and manipulate images to meet specific design brief requirements. Students will work primarily in the photographic discipline, and combining technical and aesthetic elements to create an image that speaks to viewer, while addressing design brief requirements. The merging of creative and innovative approaches utilizing technologies and related software will assist students in the generation of distinct elements for incorporation in client presentations and display environments.

DMED8120 Presentations and Portfolio

Description: This course focuses on the preparation of a professional portfolio that demonstrates the skills and capabilities of the student. After a review of career goals, students will learn how to identify and select examples of their work that emphasize their strengths. Students will be taught how to customize a portfolio to fit specific job requirements and take advantage of visual continuity to enhance a presentation and present their portfolio as part of their final capstone evaluation.

DMED8130 Videography II

Description: Students will learn and apply broadcast news-gathering techniques with a focus on the practical use of digital ENG equipment in the field. Students will learn how to shoot, write, package and present stories in a TV News environment.

DMED8140 Motion Graphics

Description: Working in varying computer and software environments, this course will provide students with an introduction to the basic skills and knowledge associated with the creation and editing of motion graphics and post production environments. Emphasis will be placed on the integration of motion graphics into other aspects of media and broadcasting technologies. Students will create short animations which will communicate concepts and ideas clearly using combinations of shape, motion, colour, and sound, and incorporate these elements into projects that will contribute towards their personal e-portfolio.

DMED8150 Emerging Technologies

Description: Students will demonstrate the application of advanced wireless technologies as mobile journalists/reportage. They will gather and file stories, video, pictures and audio clips from the scene for presentation on the web, in print and on digital television and radio

ENTR8010 Entrepreneurship

Description: This course will allow students to explore areas of freelancing and self-employment. A practical approach to small business structure and operations will provide students with a basic understanding of opportunities in the media, television and video production marketplaces.

Program Outcomes

  1. Research, develop and communicate a story effectively using current interactive media technologies including writing/producing a non- linear project.
  2. Author a comprehensive strategic plan for an interactive digital media project, including research, project scope, marketing plan, production plan and revenue model as they relate to interactive digital media.
  3. Use production skills associated with the capturing and editing of images and sound to effectively produce Interactive Digital Media programming.
  4. Create, produce and implement broadcast-ready programming from pre-production through to post-production, including; scripting, storyboarding, shooting, editing, preparing media for on-line distribution, optimizing video streaming, using a variety of computer hardware, peripheral devices and non-linear editing software.
  5. Deliver interactive content to a variety of audiences in multiple media formats, including on-line and mobile, that integrate interactive media design technologies.
  6. Manage a digital media project independently or as part of a production team.
  7. Create and produce audio files, sound effects and other applications for interactive use incorporating advanced sound capture and audio playback techniques in various mediums.
  8. Use motion and info graphics, as well as other emerging technologies that contribute to the delivery of the visual story for on line and mobile environments, e-learning, interactive installations and social networks for commercial, entertainment and public environments.
  9. Adhere to ethical and legal standards of practice in the business of interactive digital media.

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Apply Now

As part of Wilfrid Laurier and Conestoga College’s long standing partnership and the 2012 agreement for Laurier Brantford, students participating in Laurier degree programs with specific graduate certificates integrated into the degrees are eligible to take the Graduate Certificate based on our articulation agreements.  This agreement recognizes the Laurier degree courses completed as part of the agreement for admissions into the graduate certificates as specified while maintaining compliance with the Framework for Programs of Instruction.
Students in the Laurier degree will apply for the Graduate Certificate in Year 4.  As part of the partnership agreement, students will be given exemptions for the common Laurier/Conestoga courses and will be eligible to graduate upon completion of the degree and the common Laurier/Conestoga courses in the 4th year.
If a student decides to withdraw from the degree, they would not be eligible for admission into the Conestoga Graduate Certificate in Year 4 but would be eligible for course exemptions.
For program information, call the Karen Towler at 519-756-8228 ext. 5491


The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.
Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.


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