Event Management

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Courses - September 2022

Level 1

Course Details

Event Planning
BUS8030

Description:

This course will provide students with a top-down perspective of the event industry, including terminology, best practices and career opportunities. Classes will examine specific economic and infrastructure characteristics that influence each market sector, as well as more universally applicable areas such as risk management tactics, ethical standards and business protocol. Through the use of a variety of teaching methods, including case studies and guest speakers, students will be able to demonstrate the key differences, similarities and career opportunities within each sector, as well as understand the variety of influencing factors within the industry as a whole.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Human Resources and Volunteer Management
BUS8050

Description:

Staffing is integral to any events success. Throughout this course students will examine best practices for hiring, organizing, coordinating and managing people for varied events. Much can be achieved with the right team whether they are talented amateurs, enthusiastic volunteers or professional paid staff. Students will practice planning and implementing training programs for both professional and volunteer staff for a variety of events.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Sponsorship and Fundraising
BUS8060

Description:

This course discusses the strategies used for generating event revenue through fundraising and special event management in the not-for-profit sphere. The student will be introduced to the concept of sponsorship and the process of meeting organization and sponsor needs. Legislation affecting sponsor and donor relationships will be examined, as well as legislation affecting fund-raising ventures and alternative funding streams.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description:

This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Food and Beverage Planning
HOSP8000

Description:

When it comes to the planning of food and beverage functions for events there are several key ingredients to include. While all aspects of a catered function are important, it is ultimately the quality of food, beverage and service that makes one of the deepest and most lasting impressions on attendees. Students will gain an appreciation of the expertise required to combine staffing, logistics, and venue atmosphere in order to create a recipe for success when it comes to special events.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Event Marketing
MKT1530

Description:

Students will learn about the relationship of events to the tourism industry, their economic impact & the effects of globalization. Using marketing skills developed in previous marketing courses, students will plan marketing strategies and create promotional material for a variety of events.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Safety in the Workplace
OHS1320

Description:

This course focuses on developing awareness and skills for the student to safely manage and conduct him or herself within a variety of employment settings. Through the units of the course, participants will have the opportunity to enhance their understanding and knowledge of general Health and Safety guidelines, including WHMIS, Fire Safety and Workplace Violence. The unit on Accessibility for Ontarians with Disabilities Act will instruct the student on the requirements for Accessible Customer Service and Integrated Accessibility Standard Regulations. General information on Safe Driving, Privacy of Information and Hand Washing will be addressed as well. The course also provides participants with critical information regarding their insurance coverage (WSIB or other) while employed. As well as guidelines to follow in the event of an injury. Participants will receive a printable Record of Completion upon successful conclusion of this course, in order to demonstrate awareness of safe working practices to their employers.

  • Hours: 14
  • Credits: 1
  • Pre-Requisites:
  • CoRequisites:

Site Logistics I
OPER8100

Description:

This course is an introduction to the variety of logistical elements that are required to run a successful program or event. Topics will cover such areas as techniques to research, survey and recommend a location. In depth focus on the steps required to succeed on the designated delivery date through the creation, communication and execution of the onsite logistical plan will also be included. The design of this course will introduce you to the tangible steps required to run and execute one day programs or one time special events. Concepts learned in this course will form a foundation of knowledge that will be applied to more complex program and event logistics via the Site Logistics II course.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course Details

Applied Business Event Project (Capstone)
BUS8070

Description:

Under the direction of a faculty supervisor, the class will be given the opportunity to plan, promote, operate and evaluate an event. The students will be given the opportunity to develop skills in planning, administration, marketing, and operations.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: OPER8100
  • CoRequisites:

Event Business Planning
BUS8120

Description:

Event Management has become big business. Organizations rely on event managers to provide professional leadership, strategic vision and business management skills to them. This course will enable students to develop necessary marketing, financial, administrative and entrepreneurial skills that will positively impact their entry into this dynamic and growing industry.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Exhibition and Sporting Events
BUS8250

Description:

The focus of this course is the development and operation of Trade Shows Exhibitions, and sporting events. Students will become familiar with all aspects from the development of exhibitor packages, site selection, site plan development and the marketing and promotional strategies. Students will learn the different roles event staff, exhibitors, volunteers, sponsors and the suppliers of services and goods play together in successfully hosting events.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Field Placement (Event Management)
FPLT8090

Description:

The Field Placement will provide the learner with the opportunity to practice the theory taught in the classroom and further explore areas of interest in the event management industry. The student is required to source their own field placement with guidance from faculty/ placement officer. The Field Placement will be approved and evaluated by the College.

  • Hours: 120
  • Credits: 4
  • Pre-Requisites: OHS1320 AND OHS8320
  • CoRequisites:

Production and Staging
HOSP8100

Description:

Effective production and staging for any event requires the Event Manager to identify the necessary key elements as they relate to the overall program objectives and design. An overview of production terminology, the benefits and risks of working with a variety of entertainment, as well as the legal obligations as it relates to government regulation will enable the student to hire the technical staff best suited for the program outcomes. Special focus will be on large scale, entertainment rich events.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Electives: Program Option
Student must complete a minimum of 42 Hours

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Hospitality and Tourism Study Abroad I
HOSP1520

Description:

This course is optional for all Hospitality and Tourism students. Students who choose this course will be responsible for all travel expenses incurred for the trip. Students must have valid passport and hold all necessary travel documents required to enter the country/countries you will visit during the trip.This practical and theoretical course provides the student with the opportunity to experience first hand the daily operation within various sectors of the Hospitality & Tourism Industry. The fundamental concept of delivering and monitoring excellent service, service recovery and employee service training techniques will be reviewed. Students will also gain valuable insight into the sourcing, securing, planning and managing programs such as (but not limited to) special events, multi-day educational conferences, ancillary programs and incentives.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Site Logistics II
OPER8110

Description:

This course will build on the knowledge, theory and terminology acquired via successful completion of Site Logistics I. Students will study programs that are more logistically complex from a number of perspectives in order to increase their understanding of the overall advanced skill-set that is required in the event industry. Focus will be on sourcing, securing, planning and management of larger programs such as (but not limited to) special events, multi-day educational conferences, ancillary programs and incentives. Students will gain valuable insight into the processes that are required to hire and work with a variety of third parties both at home and abroad. As well, through hands-on experiential learning opportunities, the student will broaden their understanding of food and beverage selection and working with a professional culinary team. There will be special focus on the management of programs that require the integration of a variety of groups into one cohesive unit in order to ensure the project is a success.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: OPER8100
  • CoRequisites:

Program outcomes

  1. Create, plan, and design an event to meet organizational and/or client needs.
  2. Coordinate event site, logistics, and staging, to achieve the event objectives.
  3. Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
  4. Coordinate staff, contractors and volunteers to deliver the desired results of an event.
  5. Manage the financial aspects of an event to meet event objectives.
  6. Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
  7. Develop strategies to mitigate risk and liability to ensure the safety and security of participants during the event.
  8. Conduct oneself in an ethical and professional manner with clients, contractors and participants of events to create and maintain positive experiences and relationships.
  9. Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
  10. Develop and implement funding mechanisms to support event objectives such as sponsorships programs, fundraising initiatives and/or grants.
  11. Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
  12. Engage in ongoing learning for professional and career growth.