Interactive Media Management - User Experience

About the Program

User experience has emerged as a critical factor in the success or failure of products, digital or otherwise. Designers must consider not just functionality, but also how people respond to, and feel about, the products that they use. This credential will provide students with the opportunity to build a personal toolkit of practical skills and knowledge associated with user experience design for digital products. Working in project-based experiential learning environments, both individually and in teams, they will design products that meet project briefs, and contribute to their personal e-portfolio.

Program Information

Length: One-year Ontario Graduate Certificate program
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Admission Requirements

Note re: Admission Requirements

Admission Procedures

Graduate Opportunities

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program Courses

Course Details (1393)
Course Code Course Title and Description
Level 1
DMED8160 Digital Media Technology

Description: In this course students will be introduced to contemporary industry standards, digital content management, technology protocols and communication solutions across multiple digital media platforms. Through hands-on projects and experiments, students will learn practical concepts in computing and digital media that transcend everyday use of common personal computing and consumer devices. Emphasizing innovation and entrepreneurial design solutions, students will develop foundational understandings of key domains such as the open-source movement and its derivatives, client/server technologies, cloud architecture, measurement tools, adaptive technology and industry standards that govern online technological platforms and a broad array of digital content and formats. Students will also examine digital content creation standards and cross-platform optimization and communication.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN8130 Visual Design I

Description: Visual Design I establishes fundamental design concepts and processes for visual communications. Students will explore such basic visual design building blocks as colour, proportion, balance, and space. They will develop an understanding of representational, abstract, and symbolic images and will be introduced to typography. Students will begin to recognize effective composition, content hierarchy and semantic design, centered on usability and human interaction with products, services, environments and systems, and apply this knowledge during critiques of their peers' projects and presentations.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

DSGN8140 Interaction Design I

Description: This course will introduce students to one of the fundamental applied Human Factors design disciplines, Interaction Design, through the use of case-studies, hands-on exercises and projects, all grounded in evidence-based human-centered design. Students will develop an understanding of what makes for successful interactive digital products, environments, systems and services, where human behaviour is at the centre of design. Students will learn usability testing, prototyping designs in varying levels of fidelity, and the value of rapidly iterating through proposed solutions.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

DSGN8150 Emerging Technologies

Description: The world of digital products is filled with user experiences that go beyond the straightforward interaction with a desktop/laptop computer or mobile phone. Through a combination of lectures, class discussion, hands-on demonstrations, in-depth topic presentations and diverse readings for the current literature, students will survey a wide range of interesting and exciting cross-disciplinary research and products, to gain an understanding of the rich experience possibilities and support ethical and professional solutions for issues arising in an on-line environment. Students will develop a broad and systemic perspective on innovative technologies such as AI and Big Data analytics systems that shape our digital environments today and into the future.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MKT8270 Social Media Strategy

Description: Effective social media strategies align with corporate and organizational goals, branding, marketing and communication practices. In this course, students will leverage metrics-based analytics and evidence-based strategic design, to implement comprehensive social media strategies for products and services, as a result of a thorough evaluation of interactive media projects' requirements and understanding of user behaviour through a range of analytics tools and techniques. Topics include analytics insights platforms, social media planning process, integration of traditional marketing and social media, trends affecting the social media space, as well as legal implications and budgeting. Market research and user experience research complement the learning in this course.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

SOC8000 Group Dynamics

Description: This course will focus on comprehensive theoretical understanding of group process, personal skill development and application through intensive team work. These skills are of critical importance in both professional and social settings. Through guided exploration and application of theoretical paradigms and practical strategies, students will achieve the necessary skills to succeed in and lead effective teams. The course consists in an intensive experiential approach – learning by doing – enabling participants to become effective, practiced team members with experience applying skills necessary for leadership, analysis and evaluation, problem solving, and conflict management. Individual and team activities enhance participants' skills to work with a variety of personalities in diverse situations, and to effectively assume various professional roles within a team.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 2
BUS8530 Lean UX

Description: Bringing a new product to market is a journey that can take many paths, not all of them rewarding or productive. Lean UX applies Lean Startup principles alongside design thinking and Agile software development ideas to provide an approach to product creation that considers users' needs, and delivers value to users quickly and effectively. Working collaboratively in groups, students will learn and apply principles and processes of Lean UX. This course provides the environment for students to learn facilitation techniques for group processes, while working on UX projects that develop their analytical and design skills. A multidisciplinary team approach that integrates business, users, and technology leads to better products.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DMED8170 Immersive Experiences

Description: Digital products can provide immersive experiences, either on their own or in the context of physical spaces. Additionally, spaces such as museums, theme and adventure parks are being designed from a user experience perspective, leveraging complex data sets including location analytics, that converge physical and digital experiences. Through a combination of lectures, class discussion, hands-on demos, in-depth topic presentations, and diverse readings from the current literature, students will be exposed to a wide range of interesting and exciting research and products in the broadly-defined fields of virtual and augmented reality, 3D user interaction, and spatial user interfaces. Students will have the opportunity to design a complex, semester-long media project that will include requirements evaluation and the coordination of design, development, budgeting and resource planning.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DMED8180 Mobile Application Design

Description: This course will apply software design concepts specifically to mobile platforms. Students will be introduced to best current practices in Interaction Design, and will solve a series of design problems which illustrate the unique qualities of a mobile experience. Students will also be required to develop a complex design project, working through the phases of research, conception, requirements gathering, addressing technical challenges, storyboarding, documenting and testing the design. This course will also provide the opportunity for students to evaluate the success of complex media projects from financial, technical and artistic points of view and discuss improvement opportunities.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN8160 Visual Design II

Description: This course is a continuation of Visual Design - I. The emphasis of the course is on enhancing design process skills including research, concept generation, and visual and oral presentations of complex information spaces utilizing advanced skills in design of interfaces. Students will integrate their knowledge of design of complex concepts and processes while learning to evaluate tools and practices appropriate to developing rich and dynamic media content. Students will advance their skills on the design and development of user-centered interfaces that communicate solutions based on measurable assessments of user requirements.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

DSGN8170 Web and Digital Prototyping

Description: The World Wide Web was invented over 20 years ago, though the underlying HyperText Markup Language (HTML) that runs in a web browser has been updated and augmented with Cascading Style Sheets (CSS), Javascript (JS) and many other front-end technologies in the intervening years. Students will learn to manage the building process for high fidelity interactive prototypes of web applications that run on multiple platforms, using current and emerging front-end web technologies. They will base their management process on a thorough evaluation of the requirements for complex interactive media projects and use their application prototypes for usability testing, product demos, and frameworks and specs for development and implementation teams.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

DSGN8180 Interaction Design II

Description: This course is a continuation of Interaction Design - I. The emphasis of the course is on further developing human-centered design skills including advanced methods in user experience research, prototyping and interface design in order to support accurate analysis of complex project requirements. Students will deepen their understanding of applied cognitive methods that support design concepts and approaches within the field of Human-computer Interaction, while learning about information architecture and prototyping techniques. Students will engage in a group project, utilizing their creative leadership and critical thinking skills to commission design solutions. These solutions will address both the effectiveness and economic impact of implementation.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

ETR8100 Portfolio Development and Presentation

Description: This course focuses on the preparation of a professional portfolio that demonstrates the skills and capabilities of the student. Students will identify and select examples of their work that emphasizes their strengths, and customize a portfolio to fit the specific job requirements of their target market. Students will present and speak to scope of work, with focus on the production pipeline and identify the specific personal work accomplished as well as the skills and knowledge required in production.
Hours: 28
Credits: 2
Pre-Requisites:
CoRequisites:

Program Outcomes

For additional program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

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