Interactive Media Management - User Experience
- Ontario College Graduate Certificate
- Program Code:
- Creative Industries
- Academic Year:
- 2020 / 2021
- Accelerated Delivery?
About the ProgramUser experience has emerged as a critical factor in the success or failure of products, digital or otherwise. Designers must consider not just functionality, but also how people respond to, and feel about, the products that they use. This credential will provide students with the opportunity to build a personal toolkit of practical skills and knowledge associated with user experience design for digital products. Working in project-based experiential learning environments, both individually and in teams, they will design products that meet project briefs, and contribute to their personal e-portfolio.
Program InformationLength: One-year Ontario Graduate Certificate program
- A two- or three-year diploma or a degree from an accredited college or university in a related field OR a minimum of three to five (3 to 5) years of related full-time formal work experience
- Preference may be given to applicants within the fields of design, media, communications, or computing such as graphic design, web design, interactive design, mobile computing or IT/programming, social media, or where course work included the equivalent.
- Related full-time formal experience may include design positions as graphic designer, web designer, interactive designer, as well as the fields of mobile computing or IT/programming, social media platforms, broadcast media/technologies or equivalent. Such applicants must provide a resume and work-related references
Note re: Admission Requirements
- Applicants with documents (transcripts) from an educational institution from a country other than Canada must have their documents evaluated for equivalency at an approved provider of credential evaluation services
- Applicants to this program require a Comprehensive or Course-by-Course Report. Please see How to Apply for more information.
- Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; or equivalent scores in other recognized standard tests of English.
- We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS
- Submit proof of admission requirements.
- Applicants not meeting the credential requirement must submit a resume, work-related references, and a letter of application outlining relevant experience. Please submit these documents directly to the Conestoga College Admissions Office.
- Final acceptance is based on a review of the admission requirements.
Graduate OpportunitiesFor more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home
|Course Code||Course Title and Description|
|DMED8160||Digital Media Technology
Description: In this course students will be introduced to contemporary industry standards, digital content management, technology protocols and communication solutions across multiple digital media platforms. Through hands-on projects and experiments, students will learn practical concepts in computing and digital media that transcend everyday use of common personal computing and consumer devices. Emphasizing innovation and entrepreneurial design solutions, students will develop foundational understandings of key domains such as the open-source movement and its derivatives, client/server technologies, cloud architecture, measurement tools, adaptive technology and industry standards that govern online technological platforms and a broad array of digital content and formats. Students will also examine digital content creation standards and cross-platform optimization and communication.
|DSGN8130||Visual Design I
Description: Visual Design I establishes fundamental design concepts and processes for visual communications. Students will explore such basic visual design building blocks as colour, proportion, balance, and space. They will develop an understanding of representational, abstract, and symbolic images and will be introduced to typography. Students will begin to recognize effective composition, content hierarchy and semantic design, centered on usability and human interaction with products, services, environments and systems, and apply this knowledge during critiques of their peers' projects and presentations.
|DSGN8140||Interaction Design I
Description: This course will introduce students to one of the fundamental applied Human Factors design disciplines, Interaction Design, through the use of case-studies, hands-on exercises and projects, all grounded in evidence-based human-centered design. Students will develop an understanding of what makes for successful interactive digital products, environments, systems and services, where human behaviour is at the centre of design. Students will learn usability testing, prototyping designs in varying levels of fidelity, and the value of rapidly iterating through proposed solutions.
Description: The world of digital products is filled with user experiences that go beyond the straightforward interaction with a desktop/laptop computer or mobile phone. Through a combination of lectures, class discussion, hands-on demonstrations, in-depth topic presentations and diverse readings for the current literature, students will survey a wide range of interesting and exciting cross-disciplinary research and products, to gain an understanding of the rich experience possibilities and support ethical and professional solutions for issues arising in an on-line environment. Students will develop a broad and systemic perspective on innovative technologies such as AI and Big Data analytics systems that shape our digital environments today and into the future.
|MKT8270||Social Media Strategy
Description: Effective social media strategies align with corporate and organizational goals, branding, marketing and communication practices. In this course, students will leverage metrics-based analytics and evidence-based strategic design, to implement comprehensive social media strategies for products and services, as a result of a thorough evaluation of interactive media projects' requirements and understanding of user behaviour through a range of analytics tools and techniques. Topics include analytics insights platforms, social media planning process, integration of traditional marketing and social media, trends affecting the social media space, as well as legal implications and budgeting. Market research and user experience research complement the learning in this course.
Description: This course will focus on comprehensive theoretical understanding of group process, personal skill development and application through intensive team work. These skills are of critical importance in both professional and social settings. Through guided exploration and application of theoretical paradigms and practical strategies, students will achieve the necessary skills to succeed in and lead effective teams. The course consists in an intensive experiential approach – learning by doing – enabling participants to become effective, practiced team members with experience applying skills necessary for leadership, analysis and evaluation, problem solving, and conflict management. Individual and team activities enhance participants' skills to work with a variety of personalities in diverse situations, and to effectively assume various professional roles within a team.
Description: Bringing a new product to market is a journey that can take many paths, not all of them rewarding or productive. Lean UX applies Lean Startup principles alongside design thinking and Agile software development ideas to provide an approach to product creation that considers users' needs, and delivers value to users quickly and effectively. Working collaboratively in groups, students will learn and apply principles and processes of Lean UX. This course provides the environment for students to learn facilitation techniques for group processes, while working on UX projects that develop their analytical and design skills. A multidisciplinary team approach that integrates business, users, and technology leads to better products.
Description: Digital products can provide immersive experiences, either on their own or in the context of physical spaces. Additionally, spaces such as museums, theme and adventure parks are being designed from a user experience perspective, leveraging complex data sets including location analytics, that converge physical and digital experiences. Through a combination of lectures, class discussion, hands-on demos, in-depth topic presentations, and diverse readings from the current literature, students will be exposed to a wide range of interesting and exciting research and products in the broadly-defined fields of virtual and augmented reality, 3D user interaction, and spatial user interfaces. Students will have the opportunity to design a complex, semester-long media project that will include requirements evaluation and the coordination of design, development, budgeting and resource planning.
|DMED8180||Mobile Application Design
Description: This course will apply software design concepts specifically to mobile platforms. Students will be introduced to best current practices in Interaction Design, and will solve a series of design problems which illustrate the unique qualities of a mobile experience. Students will also be required to develop a complex design project, working through the phases of research, conception, requirements gathering, addressing technical challenges, storyboarding, documenting and testing the design. This course will also provide the opportunity for students to evaluate the success of complex media projects from financial, technical and artistic points of view and discuss improvement opportunities.
|DSGN8160||Visual Design II
Description: This course is a continuation of Visual Design - I. The emphasis of the course is on enhancing design process skills including research, concept generation, and visual and oral presentations of complex information spaces utilizing advanced skills in design of interfaces. Students will integrate their knowledge of design of complex concepts and processes while learning to evaluate tools and practices appropriate to developing rich and dynamic media content. Students will advance their skills on the design and development of user-centered interfaces that communicate solutions based on measurable assessments of user requirements.
|DSGN8170||Web and Digital Prototyping
|DSGN8180||Interaction Design II
Description: This course is a continuation of Interaction Design - I. The emphasis of the course is on further developing human-centered design skills including advanced methods in user experience research, prototyping and interface design in order to support accurate analysis of complex project requirements. Students will deepen their understanding of applied cognitive methods that support design concepts and approaches within the field of Human-computer Interaction, while learning about information architecture and prototyping techniques. Students will engage in a group project, utilizing their creative leadership and critical thinking skills to commission design solutions. These solutions will address both the effectiveness and economic impact of implementation.
|ETR8100||Portfolio Development and Presentation
Description: This course focuses on the preparation of a professional portfolio that demonstrates the skills and capabilities of the student. Students will identify and select examples of their work that emphasizes their strengths, and customize a portfolio to fit the specific job requirements of their target market. Students will present and speak to scope of work, with focus on the production pipeline and identify the specific personal work accomplished as well as the skills and knowledge required in production.
- Facilitate effective completion of both individual and collaborative interactive media projects.
- Use and evaluate best practices and tools to design and develop dynamic, rich-media content.
- Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
- Coordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
- Design and coordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles and applying conceptual and theoretical frameworks.
- Manage the building of effective and dynamic complex Web sites and/or mobile applications.
- Propose solutions to ethical and professional issues arising in an online environment.
- Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems and facilitate these skills within the project team.
- Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
- Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.
- Present an e-portfolio of projects that highlights one's creativity, skills and proficiency with relevant user interface technologies.
- Use market demographic experience and research for product user experience to design and enhance services and products.
The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.
Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.
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