Media Foundations

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Courses - September 2022

Level 1

Course Details

Careers in Media
CDEV1490

Description:

This series of workshops, field trips and guest speakers introduces students to the different areas of the media industry. Students will learn about current issues and industry trends, educational pathways and professional expectations related to career planning. Students will be oriented with college services associated with self-discovery and career planning. They will develop a short-term career plan to assist with future educational and career pathways.

  • Hours: 21
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

Foundations in Writing
COMM1825

Description:

This course will review and develop the student's writing skills as they relate to the workplace. Students will learn how to convey a message and create audience interest. Sentence structure, grammar, punctuation and the rules of composition will be covered. An introduction to research techniques and resources through project-based learning will form the basis for applications in other courses in the program of study.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Foundations in Presentation Skills
COMM1835

Description:

This course will provide students an opportunity to develop and hone their presentation skills through a variety of practical scenarios. Students will begin to produce materials that will contribute to their personal portfolios. Both individual and group work will be utilized in the development of visual and verbal presentations

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description:

This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

General History of Media
HIST1020

Description:

This course will provide students with a basic overview of the history of media, from the early cave drawings to modern day communications via mobile. Students will explore the impact of media has had on society and determine the role media has played in shaping the world in which we live.

  • Hours: 21
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

Media Tools and Technology I
MDIA1010

Description:

Media industry software and processes are the focus of this course. Through a series of computer lab sessions students will be oriented with photo, video and audio production software. File management, editing techniques and processes will be covered at an introductory level. Technology learning will assist students in developing content and skills for concurrent courses and future pathway programs.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Digital Imaging and Visual Literacy
MDIA1020

Description:

An introduction to digital images – moving and still, students will learn fundamental camera operation with a digital single lens reflex (DSLR) camera. Focus, composition and exposure will form the groundwork that will combine with other technical aspects to provide students with a strong foundation of practical imaging skills. The interrelations of technique and aesthetics will be emphasized. Students will achieve an introductory skill level for the application of photographic images and video compositions in projects related to other concurrent courses. This course will provide photo and video opportunities to contribute to the development of their portfolio.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Creative Thinking and Content Generation I
MDIA1030

Description:

This course will explore the theories associated with fostering creativity, the development of ideas and taking it through to a basic finished form. Students will gain experience using idea developments tools such as brainstorming, idea mapping and lateral thinking to assist them in producing an extensive body of work. They will learn research skills, ideation processes and appropriate use of media to leverage in concurrent courses and future creative practice.

  • Hours: 70
  • Credits: 5
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course Details

Writing for Media Basics
COMM1645

Description:

This course focuses on the impact effective writing has on career development in the media and communication fields. Specific areas that will be explored include: advertising, broadcasting, journalism, public relations, and traditional print, as well as digital media. Students will learn to apply different strategies and distinctive writing styles in order to create, develop and write copy for differing audiences in key media channels. Students will also come to understand the importance of personal integrity and professional ethics in the context of content generation.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Media Tools and Technology II
MDIA1040

Description:

This course is a continuation of Media Tools & Technology I — In computer labs, students will continue to advance their working knowledge of media industry software and processes. The basics of typography and layout composition will be covered for print and screen delivery. This project-based course will focus on bringing creative ideas to life for a variety of professional and consumer audiences. Students will learn to leverage the appropriate tools for a variety media formats at an intermediate level.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: MDIA1010
  • CoRequisites:

Introduction to Web Development
MDIA1050

Description:

In this course students will be introduced to basic HTML and CSS coding languages through exercises and tutorials. Students will learn how to combine these skills with digital content developed in concurrent courses to create a functional personal portfolio web site. Accessibility, web standards and user interface principles will also be covered.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Creative Thinking and Content Generation II
MDIA1060

Description:

This course is a continuation of CTCG I – Students will apply tools and concepts from CTCG I to produce comprehensive media projects from conception to completion. The focus of this course is to showcase their technical ability, and appropriateness of media choices. Students will create projects in all areas of media: written, visual & audio.

  • Hours: 70
  • Credits: 5
  • Pre-Requisites: MDIA1030
  • CoRequisites:

The Art of Storytelling
MDIA1090

Description:

This course forms the basis for further studies in media programs, providing students with the opportunity to craft and deliver their own stories for their portfolio. The art of storytelling is a fundamental component of media and communications; media students will draw on these experiences throughout their future academic and professional careers. Students will learn and follow a formalized process for storytelling projects and practice a variety of story structures & formats.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Social Media and Digital Marketing
MKT1490

Description:

This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers. They will come to recognize that the shared objectives of these tools is to influence consumer attitudes and behaviour. Additionally students will also be exposed to emerging and trending tools reflective of the evolving nature of on-line marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for on-line content.

  • Hours: 28
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

Program outcomes

  1. Use software applications and associated technologies competently for the production of diverse print and rich media projects.
  2. Implement media and communications literacy skills in a variety of contexts.
  3. Employ research techniques to meet client objectives, identify a target audience, or to relate the outcome to a larger social/ historical/cultural/political context.
  4. Employ diverse presentation and performance skills appropriate to media and communications environments.
  5. Practice appropriate vocabulary, terminology, basic numeracy and communication strategies required in the fields of media and communication.
  6. Develop, assemble and present a portfolio in a manner that highlights one’s creativity, skills and proficiency relevant to the field of media and communications.
  7. Use strategies and tools to encourage idea generation and develop creativity.
  8. Write targeted media and communication assignments in a variety of common media formats and styles.
  9. Apply knowledge of communications and media, environments and practices to develop an education and career plan within the range of media career options.
  10. Adhere to media industry processes, standards and regulations for the completion of projects.