Advertising and Marketing Communications
2019/20 | Conestoga College
Program Code: 1067
School of Creative Industries
Conestoga College Institute of Technology and Advanced Learning
This is a companion document to the current Conestoga College Student Guide
Program Handbook Guidelines
The purpose of this handbook is to provide students with program-specific details and other important information. The material in this handbook is accurate at the date of posting, and is applicable for the current academic year. Students will be informed of handbook changes that occur, if any, through college email. Program handbooks are updated yearly and students must check their program handbook for the current edition.
Welcome to the School of Creative Industries! You are embarking upon a journey into one of the world's most dynamic emerging sectors.
Conestoga offers a wide range of programs to set you on the right path toward building an exciting career in the creative economy. Our certificates, diplomas, advanced diplomas, degrees, and graduate certificates will prepare you for your future by providing you with hands-on applied learning and work-integrated educational opportunities.
Our high-quality faculty, technologists, and support staff will help you gain a competitive edge with their extensive industry experience and our first-class facilities, labs, studios and learning spaces will enhance your education and provide you with authentic environments for learning.
What you do here…counts out there; and what you do in our School will prepare you for an exciting future in the dynamic world of creative industries.
Pejman Salehi, PhD
Dean, School of Creative Industries
Program Staff Contact Information
Phone: ext. 2320
Phone: ext. 3792
Phone: ext. 3813
In addition, other faculty will work with students for the duration of this program. (i.e faculty from other schools for breadth and/or general education courses, as well as faculty with particular expertise in specific areas of program focus) Contact information for faculty will typically be provided by the individual Professor on the first day of the related course.
Program Support Team
Phone: ext. 2307
Phone: ext. 3320
Placement and Community Liaison Officer
Phone: ext. 2527
Manager, Educational and Broadcast Technology
Phone: ext. 3311
New Media Technologist
Phone: ext. 2476
New Media Technologist
Phone: ext. 3313
Phone: ext. 3123
Phone: ext. 2413
Phone: ext. 2540
The Advertising and Marketing Communications program provides you with the opportunity to develop your skills for a wide range of communicative professions. Graduates of the program are a hybrid of communication marketing strategists and visual-thinking creative specialists who possess the ability to engage remotely with the latest cloud software while using industry standard devices. You learn the fundamentals of marketing, sales, advertising and communication principles, and media design for traditional, web and mobile platforms, social media campaigns, public relations, event marketing, and entrepreneurship.
Through an experiential learning approach, you actively engage in a dynamic and innovative learning process, both in and out of the classroom. You have the opportunity to work consistently with clients and collaborate with industry professionals to enhance communication competencies and learn from real-world experiences. The program emphasizes the integration of creativity and planning by blending projects and assignments throughout the courses.
A field placement provides first-hand experience to further prepare you for the advertising industry. A final capstone project allows you to demonstrate mastery in research and design and present an integrated marketing communications proposal to a real client. Throughout the program, you build industry contacts and work towards creating a competitive portfolio.
Students can find their program design on the Student Portal by following the steps below:
- Log in to Student Portal
- Click on 'My Courses' tab
Select 'View Progress Report' button
Courses are listed by level/semester. Students can also view courses for the most current program design for this academic year on the Conestoga College website. To find these courses, students need to scroll down the page to the 'Program Courses'.
Program Learning Outcomes
- Identify and respond to clients' advertising and marketing communications* objectives by applying principles of marketing and communications.
- Perform a market segmentation* analysis, identify the organization's target market/audience* and define the consumer behaviour of each segment.
- Develop an advertising plan and present and defend it persuasively.
- Contribute to evaluating the effectiveness of advertising and marketing communications* initiatives.
- Collaborate in the development of advertising and marketing communications* material, in compliance with current Canadian legislation, industry standards and business practices.
- Participate in the development of creative solutions to address advertising and marketing communications* challenges.
- Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
- Complete all work in a professional, ethical and timely manner
- Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
- Plan, create and use stock photography, illustration and typography in design layouts to meet the requirements of the creative brief.
- Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
- Apply qualitative and quantitative research methods, develop research tools for the advertising field.
- Apply resourcefulness and entrepreneurial skills to support his//her own business.
Degree Completion Opportunities and Program Specific Pathways
There are a number of different opportunities available to students who want to continue studying at Conestoga. Whether you wish to transfer to another program or apply to a new program after graduation, Conestoga has established pathways to help you meet your goals. Conestoga Pathways information is available online.
Attending post-secondary school can be exciting, but at the same time college life can also be demanding. Juggling school and life will no doubt be stressful at times. Stress is a normal aspect of life. However, how you handle stress can make a difference. If you're feeling overwhelmed at any time, talking to someone helps! A conversation with your Faculty or Program Coordinator can help identify and alleviate stress associated with assignments or course content. For more serious stress-related issues, Conestoga also offers free counseling services to students. Counselors are located on the lower level, between the atrium and the cafeteria – across the hall from the Doctors' office.
If your stress is caused by health issues that are getting in the way of your academics, notify Faculty, and seek help, as soon as possible.
Communication and Emailing Requirements
Conestoga College student email accounts are used for all official communication with students. Students are expected to regularly check their student email accounts. Faculty are not expected to respond to emails from non-Conestoga email addresses.
Social Media Policy
As part of the School of Creative Industries you will have courses that require you to use Social Media as a professional tool. As such students are expected to separate their personal Social Media use from their educational and professional use. One of the easiest ways to do this is to create a separate profile for school and career.
Faculty and staff are only expected to communicate through your educational/professional profile as it relates to a specific course project and or assignment. All official course information is to be communicated through the use of Conestoga College e-mail. All students and Faculty are assigned a Conestoga e-mail account. Students are expected to regularly check their student email accounts. Students cannot count on Faculty responding to emails from non-Conestoga email addresses.
Ensure that your posts reflect you as the professional you are and wish to become – if a potential employer were to see your posts!
- Many types of social media encourage instantaneous, casual dialogue. It is important to remember that even an innocent comment may be easily misunderstood.
- Assume that information you post or send can be accessed or altered by anyone.
- Consider whether any posting may reflect poorly on you, your school, or your profession.
- Avoid online criticism about other students, colleagues, professors or field placements.
- Avoid impulsive, inappropriate or heated comments.
- Pictures should not be taken, posted to social media sites, or shared without the express permission of all individuals involved.
- Pictures and posts related to field placement and lab activities should only be made with permission of the supervisor involved.
- Remember that online sites you visit are not anonymous.
- Make sure your on-line name and e-mail reflect professionalism.
- Ensure that your postings will not be considered harassment or defamation of a peer, colleague, Faculty or others.
- When using any Conestoga College or School of Creative Industries Social media accounts, including ones used for specific programs (such as Spoke Online), all posts must be professional, respectful and non-defamatory.
"Electronic messages are not anonymous. They can be tracked, misdirected, manipulated and live forever on the internet. Social media sites create and archive copies of every piece of content posted, even when deleted from on-line profiles. Once information is digitalized, the author relinquishes all control."
"Online identities and actions are visible to the public and can result in serious repercussions or embarrassment. As the Office of the Privacy Commissioner of Ontario notes, users may intend to share their online existence solely within their own network, but in theory anyone can access the user's musings, photos and information. Further, the words can be altered, forwarded and misquoted.*
*Professional Advisory. 2011. Use of Electronic Communication and Social Media. The Council of the Ontario College of Teachers.
Failure to comply with the social media policies will result in disciplinary action, and may jeopardize your progression in the program. Students may be asked to meet with the Academic Chair and/or Vice President of Student Affairs. In addition, students who breach the social media policy will not be allowed on the College's public-facing platforms for a period of time.
Please respect the fact that your Faculty and staff will not invite you to their personal web pages when you are a current student (Keep Faculty and staff as resources to connect with after you have graduated or after you have left the college)
Use of Electronic Devices in Classrooms and Labs
Electronic devices may be used for learning or instructional purposes. Professors or Technologists may request devices be put away when a safety issue or distraction occurs. Devices used for accommodations are always welcome. Unauthorized devices in a testing situation will result in an academic offence and a mark of zero.
One of the overriding goals of the Advertising and Marketing Communications program at Conestoga is to create and foster a culture of professionalism that will prepare students to function effectively in the workplace.
Though professionalism is a complex and nuanced concept, some useful definitions have been proposed that can guide both students and faculty as we undertake the program of study. The Chief Justice of Ontario Advisory Committee on Professionalism struck a Working Group on the Definition of Professionalism in 2001 and arrived at this simple but provocative definition:
"Professionalism as a personal characteristic is revealed in an attitude and approach to an occupation that is commonly characterized by intelligence, integrity, maturity, and thoughtfulness" (Chief Justice of Ontario Advisory Committee on Professionalism, 2002, p. 1).
The lectures and texts that comprise the program curriculum are designed to foster in students an intelligent and informed approach to advertising and marketing communications. The high standards for academic integrity described elsewhere in this handbook will help to foster continual integrity and ethical standards in the choices you make throughout your career.
Advertising and marketing communications requires respect, tact, fairness and helpfulness. Course content will reinforce this aspect of the practice. In addition, the general education electives and the efforts to imbue courses with a critical perspective on professionalism will help to make you a more thoughtful practitioner.
Standards of Conduct
Academic assistance is available to students through a variety of avenues. The Program Coordinator/Student Advisor and Faculty can advise students on specific program and course information such as adding/dropping courses, special timetabling, etc. Access the Conestoga website for assistance provided through Accessibility Services. Access the Learning Commons website for detailed information on the academic services they provide, including Learning Skills, Peer Services, Math and Writing assistance.
The course texts and lecture slides that may be shared with students constitute only a fraction of the learning that is made available in this program. The lectures and labs and the interaction that happens in the classroom are the most important source of the knowledge that will allow you to succeed in the program and, eventually, in your career. Your attendance in class will also allow the professor to observe your maturity and thoughtfulness and assess your professionalism as you interact with others in the room.
Attendance at scheduled tests and exams is mandatory. Failure to attend will result in an automatic F grade on the test or exam, unless the absence is:
- Due to a medical illness, with completion of reporting the absence on the Student Portal
- Due to an accident, with submission of a police report
- Due to a death in the immediate family, with a copy of the death certificate required.
The Faculty member must be immediately notified and the proper documentation must be presented prior to the start of the next meeting of the class where possible. Please see the Attendance at Evaluations section for further instruction.
Lack of attendance due to work obligations does not constitute an acceptable explanation for your absence. The program is demanding and requires a considerable commitment of time and energy. Students need to schedule their work around the program and not vice versa. In general, successful students limit their work obligations to fewer than 10 hours per week.
Working outside of scheduled class time and off-campus is required
Working outside of scheduled class time is required. Recognize that higher education requires a commitment on your part to completing projects and assignments outside of regularly scheduled class time. In particular, the advertising and related industries require that you work on course work on weekends and evenings regularly. This is the norm, not an exception.
Occasionally, this work will be done in teams that necessitate the entire team meeting outside of class time. Your participation is essential. Do not let your team down. Word spreads quickly and marks can be affected.
The work required to achieve strong results in advertising will exceed the time available in class and some concepts may require a good deal of experimentation with the use of the computer software, camera, sound recording equipment, and the constant practice of artistic skills.
Evaluations (deadlines, tests, examinations)
Please see course outlines and instructional plans for details on evaluations.
Late Submissions of Assignments/Projects
The School of Creative Industries has programs directly associated with industries that require commitment to deadline. As such, it is expected that students adhere to the school's late submission of assignment policy.
All students are expected to submit their assignments on the due date and time specified by their Faculty. If a student fails to do so, the following late assignment policy applies.
Semester 1 (Level 1) ONLY
Assignments received on or before the due date and time will be marked out of 100%.
Assignments received within three days (72 hours) of the due date and time will receive a 20% reduction and be marked out of 80%.
Assignments received after the three days (72 hours) extension period, but handed in within 7 days (168 hours) of the initial due date and time will receive a 50% reduction and be marked out of 50%.
Assignments received after 7 days (168 hours) from the initial due date and time will receive a mark of zero (0).
NOTE: Assignments, projects, presentations, quizzes, tests and or exams requiring in-class attendance and participation must be performed on the assigned date and time. Failure to do so without a substantiated reason will result in a mark of 0.
All subsequent semesters
Assignments received on or before the due date and time will be marked out of 100%
In cases whereby there is an unsubstantiated late submission of an assignment the student will be awarded a zero grade for the assignment. Students are advised to meet with the respective Faculty member to discuss how the zero grade will impact their overall academic standing. Assignments are posted with reasonable advance notice for students. It is the responsibility of the students to plan ahead to ensure the work is completed on time. It is recommended that students balance commitments and time to account for unforeseen delays.
Substantiated late submissions are as follows:
- Due to a pre-arranged accommodation, as arranged through Accessibility or Counselling Services with the Faculty member, well in advance of the submission deadline.
- Due to a medical illness, with completion of reporting the absence on the Student Portal.
- Due to an accident, with submission of a police report.
- Due to a death in the immediate family, with a copy of the death certificate required.
Students must provide the supporting formal documentation with the late submission and submit the items to the appropriate Faculty member and/or Program Coordinator.
This process ensures that all students within the School of Creative Industries are following academic and industry protocol and are treated fairly and equally in their evaluations.
If you require further information and/or clarification on the process for late submission(s) please contact your Student Advisor or Program Coordinator.
Student Concerns/IssuesWe appreciate that concerns/issues may arise during the learning experience. Our goal is to collaborate –students with faculty and staff—to resolve situations of concerns quickly and to learn and improve from these situations.
To achieve this goal, we need an effective problem-solving environment. This means:
- When a situation of concern arises, it needs to be raised immediately and discussed by the individuals involved. This is the most important area for effective problem solving.
**Problem-solving closest to the individual associated with the learning, is the place to start.
Please see the Student Rights and Responsibilities Policy & Procedure for further details to be followed for the informal and formal procedures for the resolution of concerns and issues.
Academic Offences Policy & Procedure
Academic offences include, but are not limited to, the following:
- Copying from another student in any evaluation situation.
- Copying and submitting, in whole or in part, the work of another person in an assignment, report, project, etc as one's own.
- Copying and submitting, in whole or in part, electronic files or data created by another person without permission.
- Using unauthorized material or aids in the preparation of an assignment or other method of evaluation.
- Possessing unauthorized material or aids in a test or examination situation.
- Claiming to have completed assigned tasks that were, in fact, completed by another person.
- Plagiarizing materials or works, in whole or in part.
- Allowing another person to take a test or examination in one's place.
- Altering or falsifying academic records in any way.
- Submitting false medical, academic or other documentation.
- Improperly obtaining through theft, bribery, collusion or otherwise, any test or examination questions on paper prior to the date and time for writing such test or examination.
- Aiding or abetting anyone in an act of academic dishonesty.
- Submitting the same work in one course which has also been submitted or presented in another course without the prior written agreement of all involved Faculty members.
- Fabricating information or other types of material to meet course or program requirements.
- Misrepresenting the reasons for deferring an exam or assignment.
- Unauthorized collaboration, for example, working together without permission.
- Submitting work prepared collaboratively with (an)other person(s) without explicit permission from the Faculty member.
For additional information see Academic Offences Policy & Procedure
While plagiarism is covered in detail in the college's student guide, it bears special mention here, because you are entering a field in which protection of intellectual property is of paramount concern. Plagiarism involves knowingly presenting someone else's work as your own, be it text, an illustration, photograph, part of a video, audio track or design. You must credit the source of this context. You can provide this credit through a recognized citation format, like APA or MLA as directed by your Faculty.
Penalties for plagiarism can be very severe and include receiving an F for the entire course. Do not plagiarize. There are many resources that can be used to help you with proper citation. If you have any doubts, see your Instructor during office hours for assistance.
Within the School of Creative Industries we have many assignments centering on your original creative ideas and work. In these cases purely citing someone else's work will not be enough. You must ensure original work is your own.
CopyrightCopyright is an extremely important issue and it is essential to develop proper work habits now. Whether your work appears in print, over the air, online, or in another form, copyright laws apply. These laws also protect the work you produce.
Submitted work must conform to the copyright requirements provided by your Faculty. If in doubt do not use elements under copyright.
For further guidance please see Conestoga's Academic Offences Policy
Maintaining Student Files & Sharing Permissions
As a condition of program review and accreditation, the School of Creative Industries is required to retain examples of student coursework in each of the courses of the curriculum. Each student is required to complete the "Permission to Retain Material" form. In doing so, students grant Conestoga permission to retain coursework completed over the duration of the student's enrolment in the Program.
Technology and Social Media in the Classroom
A respectful classroom ensures both students and Instructors are able to focus on the lesson. Recording of audio or video, unless a student has a documented disability for which assistive technology is required and defined as an accommodation, is not permitted, without direct consent from Faculty or peers being recorded.
- Text messaging or phone calls on mobile devices
- Using Facebook or any other on-line social media or video sites
- Listening to recordings without headphones
- Using the computer for anything other than what the instructor is asking for in class time. (Including projects due in other classes)
Students who use these (and other) media tools during class time other than for taking notes may be asked to turn them off, and may even be asked to leave the classroom. Repeated occurrences will result in a meeting with the Faculty and/or Program Coordinator for a possible Student Rights and Responsibilities Policy and Procedure violation.
All School of Creative Industries faculty members utilize a learning management system (LMS) called eConestoga for communication, project submission and grade calculation.
To sign into eConestoga, use your student number and the password that was set up for the student portal. Each course will have a shell listed on your Home Page. Click on the course you wish to check and it will take you to the Course Home Page. On the Home Page you will see News (announcements) for that specific course. The tabs across the top of the page will guide you to the content section where the instructional plan, lecture notes, handouts and assignments are posted. Under the Help & Guides tab are videos and other Student Resources to help you use this LMS effectively.
It is the student's responsibility to ensure ongoing access to the system through their off-campus devices and to contact IT services to work out any technical issues.
As noted under the section Attendance, accessing class materials via eConestoga is not a substitute for attending class. Materials offered on eConestoga may not be comprehensive and may not make sense to students who have not attended class. Assignments and tests are based on all class material covered, not just what is posted to eConestoga.
Please review the Conestoga Student Guide for information regarding credit transfers/ exemptions.
It is strongly recommended that students consult their Program Coordinator and or Student Advisor prior to dropping a course. Some courses have co-requisites and pre-requisites which may be affected by dropping individual courses.
Special Timetables/Adding Dropped or Failed Courses
Please note that when students are not taking the program in the prescribed sequence, they will be on "special timetables". Prior to the beginning of the semester, students should add missed courses from a previous semester by meeting with the Student Advisor.
Students who require longer than the designed program duration to complete their studies are accountable for completing any new or additional courses or requirements that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.
Academic Standing and Promotion
It is the student's responsibility to ensure that all program course requirements for credential completion are fulfilled. Faculty and administrative staff are happy to assist by answering student questions and concerns about progress through the program. If you are having difficulty in a course, be proactive!
A student must pass every course in the program design in order to receive their credential, including field placements, co-ops, and electives, where applicable. Please refer to course outlines for confirmation of the passing grade requirements for each course.
Pre-requisite courses must be successfully completed before taking the subsequent course. Successful completion of all previous level core courses must be achieved before a student may take on their capstone or thesis course.
Should a student fail a course, the student may end up on a special timetable out of sequence with their cohort.
Please contact the Student Advisor or the Program Coordinator if there are questions regarding program progress.
The School of Creative Industries recognizes that a student may have trouble adjusting to college workload or may require extra support in order to successfully complete an academic semester.
In certain cases, a student will be placed on Academic Probation.
Academic Probation consists of a set of terms and conditions that must be met by a student in order to remain in the program. In such cases, the Student Advisor or Program Coordinator will meet with the student and clearly outline on the Academic Probation form, the conditions under which the student will be permitted to remain in the program.
Eligibility for Academic Probation:
A student will be placed on probation if:
- They fail or drop two core courses including COMM1085. (Note: Policy regarding General Education courses falls under the School of Liberal Studies.)
- They achieve a program or sessional GPA of less than 2.0 (or C).
- They violate the Student Rights and Responsibilities policy.
- They violate the Academic Offences policy.
While on Academic Probation, a student will be discontinued if:
- They fail an additional core course.
- They violate the Student Rights and Responsibilities policy.
- They violate the Academic Offences policy.
End of Probationary Status:
Once a student meets the terms and conditions of their Academic Probation, the probation status will be removed and the student will be permitted to complete the program under normal academic conditions.
A student who does not fulfill the terms of their academic probation will be discontinued from the program.
A student will be discontinued from the program if:
- Their academic achievement in any individual semester results in a GPA below 1.0 (D).
- The student fails or drops three or more core courses (policy regarding General Education courses falls under the School of Liberal Studies).
- The student is on Academic Probation and fails an additional course or fails to meet the terms of their probation.
A student may also be discontinued for failure to meet the standards of conduct set by Conestoga, as stated in the Academic Offences Policy or Student Rights and Responsibilities Policy, and such discontinuances may occur at any time during the academic year.
Students who are discontinued from a program may not apply for re-admission to the program for at least one semester from the effective date of the discontinuance. Students are advised to meet with the Student Advisor, Program Coordinator and/or Chair to clarify any requirements or recommendations for re-admission to the program.
A discontinued student may find themselves re-admitted to a program that has undergone a change in curriculum. Should there be a change made to the program design or standards, the student is responsible for making up for the change. As a result, the student may be required to take additional course/s to meet the new requirements.
A discontinuance from one program does not affect a student's ability to apply to other programs at Conestoga or to complete General Education courses as a part-time studies student. See Program Transfer.
The School of Creative Industries expects students to commit to their studies and practice. We also understand that the program may not be a good fit for everyone.
Voluntary withdrawals from the Program are supported from an academic perspective. Students may assess their own capabilities in meeting the academic requirements of a program and decide to withdraw. E.g. an extended personal leave of absence could result in a student's withdrawal from the program due to the loss of study time. Financial constraints may be a necessary reason for program withdrawal.
For these and other reasons, voluntary withdrawals are approved and supported with the option of applying for re-admission at a later date. It is recommended that a student considering withdrawal speak to the Student Advisor or Program Coordinator before doing so.
Students need to carefully consider the impacts of withdrawing from the program or individual course. Program designs and graduating requirements are established on a per-year basis. As the program is integrated and continually evolving to meet industry needs, withdrawing from the program and returning at a future date may mean that students require additional credits, or need to retake courses that have updated curriculum. Some courses have co-requisites and/or pre-requisites which may be affected by dropping individual courses. Please review with your Student Advisor or Program Coordinator before dropping a course.
ProcedurePlease see the Program Withdrawal and Refund Procedure regarding refunds of fees.
A student must complete a Withdrawal Form to formally activate their withdrawal. The form must be signed by the Student Advisor or Program Coordinator and the Chair of the School of Creative Industries before the student submits the form to the Registrar's Office.
A student who formally withdraws (i.e. submits the Withdrawal Form) from the program/course, by the date for "drop without academic penalty", will receive a W on their transcript. A student who withdraws after this date will receive an F on their transcript.
A student who has withdrawn or been discontinued from the program may apply to be readmitted to their program after an absence of at least one semester. Prior to applying for program re-admittance, the student must meet with the Student Advisor and Program Coordinator and/or Chair to provide an update on their situation. If the student has completed courses online or via another postsecondary institution, official transcripts are required.
Re-admittance is not guaranteed and is dependent on:
- Meeting all program standards (or new standards/ new program design requirements put into place during the student's absence)
- Recommendation of the program team
- Previous program performance
- Competition with other candidates
- Availability of seats in the class
- And completion of all requirements or recommendations for re-admission
A student who has withdrawn or been discontinued from one School of Creative Industries program may wish to apply to another School of Creative Industries program or another Conestoga program. See Program Transfer.
A student who wishes to appeal grades or discontinuance should refer to the Student Guide.
Supplemental Evaluations (Clearance of Academic Deficiency)As per college policy, the School of Creative Industries recognizes the requirement for supplemental assessments. The following establishes the standards associated with the clearance of an academic deficiency.
A student may be eligible for a Supplemental opportunity if:
- The student's final grade in a course that has a minimum passing grade of 55% is no less than 50%. If the course has a minimum passing grade of 60% or higher, the failing grade may be no more than 10% below that grade.
- The student has failed only ONE course in the semester.
- The student has passed at least one evaluation in the course
- Only one supplemental opportunity is given for a course in an academic semester.
- A student will undertake individual work as a Supplemental in a course where group work evaluations occur unless the academic deficiency is related to course learning outcomes requiring participation of a production team and/or demonstrations of teamwork skills which cannot be evaluated through individual work. In such cases, a Supplemental will not be granted; a student must meet the course learning outcomes.
- Supplemental evaluations will not be granted in instances where an academic offence has occurred. An academic incident resulting in a warning is not considered an academic offence.
- The final grade as a result of the supplemental will be automatic and is ineligible for appeal.
Upon approval, the Faculty member, in consultation with the program team, determines the terms and type of the supplemental evaluation, whether it is a supplemental test or exam (comprehensive or modified version of the final examination) or supplemental work (submission of a final paper, project, or assignment). All terms will be clearly documented on the Supplemental Authorization and Terms form. The student, Faculty member and Program Coordinator must sign the form and it is the student's responsibility to take the form to the Registrar's Office in order to register and pay for the Supplemental fee. Note: A copy of the completed Supplemental Authorization and Terms form must be submitted to the main office of the School of Creative Industries.
Upon completion of the Supplemental, the Faculty member will mark the Supplemental and submit a Grade Change form. If the student is successful, the original mark will be changed to the minimum passing grade for the course. If the student is not successful, the failed grade stands.
Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.
GraduationStudents are eligible to graduate upon successful completion of all academic requirements in their program of study, including field placement or co-op term, where applicable. See Academic Responsibility.
Students are expected to respond to their invitation to graduate through their Student Portal. Convocation ceremonies are held in the spring and fall of each academic year.
Students, who take longer than the advertised program length, are responsible for completing any new or additional courses due to a program design change.
Students who complete their program after the scheduled completion date e.g. due to a Supplemental or accommodation, are required to fill out an Application to Graduate form and submit it with payment to the Registrar's Office.
Students who were discontinued or withdrew from a program and have subsequently been readmitted to a program, must complete the current program design in order to graduate.
Program TransferPrior to transferring to another Conestoga program, it is recommended that the student meet with the Student Advisor or Program Coordinator of the other program to confirm admission eligibility. Admission to the newly chosen program by students who withdrew or were discontinued from a program will be dependent upon:
- meeting all newly chosen program admission standards
- competition with other candidates
- availability of seats in the class
Students who decide to change programs and wish to transfer to a level beyond level one of another program (i.e. advanced standing) may do so by completing a program application form and submitting it to the Registrar's Office.
If considering transferring to a program outside the school in which they are currently enrolled in, students may want to discuss options with a Career Advisor.
When a student moves from one Conestoga program to another and where courses numbers/codes are identical or equivalent, automatic credit is given if passing grades are met.
CSI and Conestoga agree that a student has the right to invite a member of CSI to a student/ Faculty meeting, provided that 24 hours advance notice is given to Faculty. This advance notice will ensure that all parties will have an opportunity to adequately prepare for the meeting.
Program Advisory Committee (PAC)
Each program or cluster of programs at Conestoga has a Program Advisory Committee (PAC), which is made up of industry and academic representatives, as well as current students. They meet several times a year to discuss the direction in which that industry is heading and any improvements that can be made to keep the program current. This helps to ensure that students are learning material that is relevant to their industry.
At the beginning of each year, the Program Coordinator of the program will ask for student volunteers to represent each year of the program. The Coordinator will determine the final representatives. The student representatives are expected to attend the PAC meetings, prepare and submit a report based on guidelines provided by the Program Chair/Coordinator, and present the report at the meeting. Students are expected to be professional, dress in business attire and engage in discussions.
Student feedback is an essential component of our continuous improvement process. Our opportunities for student feedback include:
Key Performance Indicators
All college programs in the province are evaluated using Key Performance Indicators (KPIs) through the Ministry of Training, Colleges and Universities (MTCU). This survey is conducted each academic year in select classes. Strategic goals to improve the programs are developed from these results. This data and other data specific to the campus and the program/school are collected so that Conestoga College can continually improve quality.
Student Appraisal of Teaching (SAT)
The Student Appraisal of Teaching (SAT) allows direct feedback from students on teaching for a particular course. Completion of the SAT form gives Faculty and Academic Managers valuable information to use for the improvement of teaching at Conestoga.
The SAT process occurs in the last one-third of the semester. Typically about one-quarter of the Faculty is appraised per term, and each has two courses selected by their Academic Managers for appraisal. All Faculty have a SAT review at least once every two years. The SAT process is managed by the Office of Institutional Research and Planning using an online survey system specifically designed for course/teacher evaluations. After all marks for the semester have been submitted, a summary of results goes to the Academic Manager to be shared with the Faculty member. Continuing Education students may have an opportunity to complete a SAT form at the conclusion of each Continuing Education course.
Conestoga has more than 400 awards, bursaries, scholarships and academic grants available to Conestoga students. These funds are made available to our students through the partnerships we have established with local business and industry leaders. To be considered for an award, complete the General Application available through your Student Portal. Notifications and instructions to complete the application are sent to all full-time students' email accounts in the fall semester (Deadline: first Friday in October) and winter semester (Deadline: first Friday in February). Visit the Financial Aid and Student Awards Office on Conestoga's website.
Equipment and Facility Information
Equipment, Supplies and Texts
Please see course outlines and instructional plans for details on course supplies and texts.
Equipment and Facilities Sign-out Policy
All currently registered School of Creative Industries students may borrow equipment and access facilities free of charge, once they have completed the Health and Safety Training module and acknowledgment administered within the first two weeks of classes. Equipment and Facilities sign-out is on a first come, first serve basis, for curriculum-based projects only and is dependent on the program needs.
The priority for access to equipment and facilities is as follows:
- In-class instruction
- Other program delivery requirements
Note: School of Creative Industries reserves the right to adjust the order of equipment sign-out requests as required.
Access to Equipment
Prior to sign-out, students must have received adequate training on the equipment by an Instructor or Technologist.
Note: The Equipment Room Technician, School of Creative Industries Technologists, Faculty and staff reserve the right to query the student on correct and safe use of equipment and reserve the right to deny student access to equipment at their discretion.
The School of Creative Industries does not provide or sell recording media to students. Students must provide their own recording media.
Reserving Equipment for Sign-out
All sign-out of equipment is for overnight use only and must be returned before 9:30 a.m. the next business day. If the equipment is signed out on a Friday it must be returned on Monday morning before 9:30 a.m. (or the next business day if Monday is a holiday).
It is the responsibility of the student to never leave the equipment unattended, either on campus or at off-campus locations, as it could be stolen. If the equipment is found unattended, a fee of $50 will be charged to the student and the sign-out is immediately revoked.
Equipment signed-out overnight must be secured at all times. Leaving equipment in a vehicle is not secure. Equipment must be brought indoors and secured in a residence or locked office.
It is the responsibility of the student to check the operation of all gear at the time of sign-out and to make sure that the correct gear and accessories (lights, batteries etc.) are included in the sign-out before leaving the Equipment Room.
Many projects that are assigned will be group projects. If the group wants to share responsibility for the equipment, everyone in the group should sign out the equipment.
Equipment Room Hours of Operation
The Equipment Room is open to School of Creative Industries students from Monday to Friday. Specific hours will be posted at the beginning of each semester.
Late returns of equipment will cause delays for others who wish to sign-out that equipment and will adversely affect planned in-class instructions or other program delivery requirements. Extenuating circumstances must be communicated with your Program Coordinator.
Students who return equipment late will be charged a late fee of $25 per business day.
If the equipment is not returned within:
5 business days- Onecard/Fob access will be de-activated and the Chair is notified.
10 business days- at this time it will be considered a violation of the Student Rights and Responsibilities Policy and Campus Security will be informed to take further action to retrieve the equipment and related costs.
End of the semester- grades will be withheld and forward progress in the program will be suspended. Those who are not in good financial standing with the College are not eligible to graduate.
Loss or Damage
The Manager, Broadcast and Educational Technology will arrange for the equipment to be assessed and, in the case where repairs or replacement of parts or in whole is necessary, will request an invoice with a breakdown of charges. The School of Creative Industries Chair, Manager, Broadcast and Educational Technology and Program Coordinator will review the incident as reported on the Equipment Report Form and will determine the amount owed by the student based on a fair assessment.
Should there be any resulting dispute, the School of Creative Industries will ask that an external Conestoga reviewer be brought in to review and determine the outcome.
|Incident Assessment||Payment Required|
|Student is fully responsible for damage or loss. e.g. Lack of respect of equipment or maliciousness resulted in damage or loss; left unattended resulting in damage or loss.||100% payment required|
|Student is partially responsible. e.g. Unforeseen accident; in-class training on proper use was inadequate.||50% payment required|
Equipment Faults, Damage or Loss
Damage (even if minor) to the facility or equipment faults or loss must be immediately reported by the student. Send an email to firstname.lastname@example.org attaching a description of damage and a photo of the evidence.
Note: A Student Responsibilities violation may result if the damage or loss is determined to be a result of malicious behaviour.
Technical equipment faults will not necessarily result in extensions to project deadlines. Please discuss with your appropriate Faculty.
Access to Facilities
Currently registered School of Creative Industries students using the facilities must comply with all health and safety regulations and procedures. Non-compliance will result in loss of after-hour and weekend access to facilities and may result in a Student Rights and Responsibilities violation.
Only School of Creative Industries students and their pre-approved talent may use the facilities. Security Officers have the right to ask others, and students who are violating the rules, to leave.
Note: School of Creative Industries Technologists, Faculty and staff reserve the right to question the student on correct and safe use of the facility and equipment and reserve the right to deny student access to the facility and equipment at their discretion.
Access Hours to Facilities
Access to all School of Creative Industries classrooms and facilities is valid during the semester(s) of study only for currently registered students.
Every semester, the student access hours and methods of access is posted on the outer doors of each facility. In-class instruction and other program delivery requirements have priority access to facilities.
After hour access (6pm to 11pm or 11pm to 7am) and weekend access requires that all School of Creative Industries students sign-in with Security.
Access to the School of Creative Industries facilities is gained through Onecard or Fob Access
It is the responsibility of the student to check the operation of the Fob at the time of sign-out.
The student who signs out the Fob is fully responsible for the Fob during the length of time it is signed out and the student is fully responsible for the activities that take place in the School of Creative Industries facilities.
Lost Fobs must be reported to the Equipment Room technician ASAP so the Fob can be deactivated. The lost Fob replacement fee is $20.
All Fobs must be returned to the equipment room at the end of the academic year or a $20 replacement fee will be levied and grades will not be released.
Reserving/Booking of Facilities
Only the Broadcast Studios and the Photo Studios are available to be booked for rehearsals or production use in the evenings and on weekends. Students will be provided the link to book online by Faculty.
Facility bookings are limited to two hour increments.
The student who booked the facility takes responsibility for ensuring:
- the time frame is respected
- the facility and the equipment are used in a safe, respectful and professional manner
- the facility is returned to its original clean and organized state for the next scheduled production
- the facility is in a clean and organized state
- equipment appears to have been properly put away and undamaged by the previous user
- all equipment normally kept in the facility is accounted for
When the student is satisfied that all is in order, the student will sign off on the Facility Checklist.
It is the student's responsibility to ensure that they have permission to record photos/video/audio of all individuals appearing in their productions. Consent Forms are available at the Equipment Room or on eConestoga.
It is the student's responsibility to ensure that they have permission to record photos/video/audio at all locations. In the event that students are recording at an off campus location that is not a public property/space, students must have prior approval in writing. Location Permission Forms are available at the Equipment Room or on eConestoga.
In instances where a student project necessitates mock scenarios, unusual behaviour, or other disturbances to regular day-to-day activities that may cause members of the public to contact emergency or police services (eg. No real weapons, no prop weapons, no gunfire, no pyro, no cranes, no car mounts, no street work, no action or people in the street, no people in water, no fistfights, no foot chases, no police cars in the scene, no actors in police uniforms, no nudity, no minors/children,no questionable action (e.g. drug deals, kidnapping), no night shooting, no loud scenes in public, no blocking the sidewalk, no special parking permits, no generators), a written request must be sent in advance to the applicable emergency and police services. Special permission must be received in writing. It is highly recommended that students go door-to-door in the affected area and provide written notice of the date and time when the activity will be occurring. In instances where a student project necessitates any of the above, students must sign off on a Due Diligence form and follow through with informing any applicable emergency service, police service, and members of the public that may be affected. Non-compliance could result in the issuance of a ticket to the student under the City of Kitchener Nuisance Bylaw, or applicable other municipality bylaw.
Student Health & Safety
All students within the School of Creative Industries are required to complete the Health and Safety Training module provided by their program.
As members of the School of Creative Industries, students have a responsibility to keep the learning and workspaces safe. The Ontario Health and Safety (OHS) Act applies to all persons, including students who are on co-op work terms, unpaid field placements, and work study.
You have the right to refuse to do unsafe work and you have a duty to report unsafe conditions.
Health and Safety Regulations and Procedures
Signage is posted that identifies the health and safety requirements in each facility, such as protective clothing e.g. closed-toe shoes and safe practices such as No Food and Drink which must be strictly adhered to. Non-compliance will result in loss of access to equipment. The process for alerting Security and Emergency Contacts and Crisis Intervention charts are also posted.
In the case of injury or accident, contact Security IMMEDIATELY at ext. 3357 and request medical attention, indicating that a 911 call is required.
For all minor first aid treatment, please go directly to the Security Services (Room 2B10-6 on the Doon Campus). They are trained to assist in minor first aid.
Report all security concerns and threats IMMEDIATELY to the Security Office by calling ext. 3357.
In the case of lockdown, students and Faculty must follow the lockdown procedure available on the Conestoga Security Services webpage.
Full-time courses at Conestoga are typically delivered during the following hours:
- Monday to Thursday, 8:00 AM to 8:00 PM
- Friday, 8:00 AM to 6:00 PM
In some instances, classes will be scheduled outside of this time frame to accommodate course, program, and college requirements.
Accessibility Services for Accommodations and Support
If you have an existing Individualized Education Plan (IEP) from high school or if you need access to accommodations and services to help you succeed, please connect with Accessibility Services as early in the school year as possible.
The team of Accessibility Advisors there can assess your needs and issue an accommodation form if appropriate. You will need an Accommodation Form in order to receive accommodation. It is your responsibility to photocopy this form and give it directly to the Faculty member of each course for which you and your Accessibility Advisor feel you need accommodation.
Learning Commons for Learning Skills, Peer Services and Writing Assistance
The Learning Commons is a collaborative space where students can develop and apply academic, work, and life skills. They offer free academic services and resources as well as leadership and professional development opportunities to support student success at Conestoga.
College-wide Polices and Procedures
A Student Protection Acknowledgement confirmation pop-up will appear when a student logs into the Student Portal on a yearly basis. This will direct students to policies and procedures relevant to their academic responsibilities. All Conestoga College wide academic policies and procedures are listed on the college website under "About Conestoga", "Policies and Procedures".
Students are advised to review and comply with all policies and procedures, including the following:
- Academic Credential Procedure
- Academic Dispute and Resolution Policy & Procedure
- Academic Offences Policy & Procedure
- Academic Recognition Policy
- Clearance of Academic Deficiency Policy & Procedure
- Co-operative Education Policy
- Discontinuance Policy & Procedure
- Evaluation of Student Learning Policy & Procedure
- Grading Procedure
- Graduation Requirements and Convocation Procedure
- Program Withdrawal and Refund Procedure
- Student Rights and Responsibilities Policy & Procedure
- Student Feedback Policy
- Student Fees Policy & Student Fee Invoicing and Payment Procedure
Students must follow all of the policies and procedures for Conestoga College and it is expected that faculty will accept, fulfil and enforce these standards.
General Education / Breadth Electives
School of Liberal Studies
The purpose of diploma General Education electives and Degree Breadth electives is to provide graduates with the skills and knowledge to succeed not just in their chosen career fields, but in all life paths. Working collaboratively with your program, diploma General Education and degree Breadth elective courses cultivate critical and creative thinking skills, civic engagement and knowledge of the broader world of arts, culture and science that helps make you more reflective, creative, and effective in your own life.
All Ontario College Diploma, Ontario College Advanced Diploma, and Degree programs at Conestoga require students to complete general education electives / interdisciplinary breadth.
More information on these courses can be found at www.conestogac.on.ca/electives.
Program courses may use web-based services with data centres outside of Canada. Students may be expected to complete assessments where information is transmitted outside of Canada. Students who do not wish to submit their information to other countries have the right to opt-out. It is the responsibility of the student to notify the instructor if they, in the first week of term or at the time assignment details are provided, wish to submit an alternate assignment.
Course examinations may be administered through a remote proctoring service to assure academic integrity. Ensure that you meet the system requirements that will allow the recording of your computer screen, webcam, and microphone.
Attendance at Evaluations
Working Together to Plan Your Success
Your success matters! As an emerging professional, it is important that you demonstrate the same professional attitude to your program that you will be required to demonstrate to your future workplace. Regular, punctual attendance, and active participation in scheduled classes, field and clinical placements, labs and any on-campus and off-campus activities scheduled by your program will help you to understand and master the learning complexities of your program.
If extenuating, unplanned circumstances require you to miss a class, please note that it is your responsibility to follow up with individual faculty members and to acquire any missed information.
Attendance for Evaluations
Evaluations are critical components of each course and your overall success in your program. An evaluation is defined as a test, exam, presentation or any other formal assessment that contributes to your course mark that requires your presence, in class or on-line. Please note that in many programs across the College, every field placement, clinical day, and lab/shop day is considered crucial to your overall learning and success and the expectation is that you attend. If you are in a program that includes field or clinical placements, labs/shops, or any other on or off campus activities, it is essential that you discuss attendance requirements with your program faculty in order to understand expectations and consequences.
Your attendance for all evaluations is a requirement. If there is a concerning pattern of absence from evaluations across your program, you may be asked to meet with the Program Coordinator and/or Student Advisor to discuss strategies for success.
While circumstances such as religious holidays and academic accommodations may necessitate rescheduling of evaluations and will be accommodated, please note that there will be no special arrangements made for rescheduling evaluations due to personal conflicts such as work or vacation plans.
In order to facilitate a smooth implementation for all scheduled evaluations, both you and your program faculty have responsibilities which are listed below:
- To communicate all course obligations to you at the beginning of each semester through the Instructional Plan, including evaluation and presentation dates.
- To communicate, in writing, any unplanned extenuating circumstances involving the college, the program or the faculty members that may require changes to the course schedule.
- To provide alternative evaluation arrangements for missed evaluations/work due to recognized religious holidays as defined by the College Employer Council and documented accommodations through the Accessibility Office.
- To accept alternative evaluation requests in good faith and examine based on the unique circumstances and students' individual needs.
- To facilitate alternative evaluation arrangements as described below.
- To be informed about all course obligations and due dates.
- To inform your faculty member in writing of the need to reschedule evaluations due to a religious holiday as defined by the College Employer Council.
- If you have to be absent from any scheduled evaluation, report your absence on the Student Portal using the procedure below. You must do this prior to the start of the evaluation or risk receiving a mark of zero.
How to Report Absences on the Student Portal
- Log into the Student Portal and click on the 'Absence tab'.
- Indicate whether or not there is an assessment scheduled on that day by clicking 'Yes or No', as well as the reason for the absence (illness or other).
- Click 'Continue' to report the absence.
- Click 'I agree' to confirm the absence.
- You will receive a confirmation email that your absence has been recorded.
Important! Please note the following:
- The earliest you can record an absence for a particular day, is after 8:00 p.m. the day before. You must report each day you are absent.
- The Absence Recording System will show you as being absent for the day, starting from the time that you recorded the absence. For example, if you record your absence on a specific day at 11:00 a.m., the system will show you as being absent for all classes starting after 11:00 a.m. that day.
- If you are going to be present for any other classes on the day for which you recorded an absence, please let the faculty member know by attending or following up by eConestoga or college email.
- When you return to campus, make eConestoga or email contact immediately with the faculty member associated with the evaluation you missed in order to arrange appropriate follow up.
Valid Absence from Scheduled Evaluations Less than 20%
Conestoga recognizes that unexpected circumstances such as brief illness do arise during the semester and that a visit to a health practitioner may not be necessary. A valid absence from a scheduled evaluation worth less than 20% of the final grade which is not documented through the Accessibility Office or previously arranged due to religious holidays, will be accommodated once per course during the semester, subject to proper communication as described in the Student Responsibilities section above. If the evaluation cannot be rescheduled, (for example an experiential activity, lab or participation in a group presentation) reallocation of marks to another evaluation item will be determined by faculty and communicated to student via email to their eConestoga or college email address, or documented on an interview record and signed off by both faculty member and student.
Absence from additional scheduled evaluations worth less than 20% in the same course may require documentation for verification.
Valid Absence from Scheduled Evaluations 20% or More
Absence from scheduled evaluations worth 20% or more of the final grade that are not documented through the Accessibility Office or arranged due to religious holidays, will require appropriate documentation for verification, subject to proper communication as described in the Student Responsibilities section above.
Alternative Evaluation Arrangements
- Faculty members will determine alternative evaluation arrangements as appropriate.
- Students will complete any necessary forms.
- Students are required to complete the alternative evaluation as scheduled. If an evaluation cannot be rescheduled (for example an experiential activity or participation in a group presentation) reallocation of marks will be determined by faculty and communicated to student via eConestoga or college email, or documented on an interview record and signed off by both faculty member and student.
- Tests will be made up in the Conestoga Test Centre in the following week, or by individual arrangements with course faculty member.
- If the evaluation is to be conducted in the Conestoga Test Centre, students will be asked to show their ONECard* before permitted to write the test.
* Students taking part-time courses or in programs where a OneCard is not provided may be asked to show alternate ID.
Program Handbook Revision Log
July 2015 - All sections updated
May 2016 – Updated and reordered
June 2017 - SOMAD policies and processes updated
June 2018- Select sections updated
June 2019- Select sections updated
Conestoga's Accessible Learning services provide support for students with permanent and temporary disabilities who feel they are encountering barriers to learning. They work with students to understand the impact of a disability in the college environment and will help develop a success plan that considers student goals and required academic accommodations. Accessible Learning will also communicate necessary accomodations to professors on behalf of the student.
To consult with an Accessibility Advisor about accommodations please make an appointment by emailing email@example.com or calling 519-748-5220 ext. 3232.
Exceptions for non-accessiblity focused issues need to be consulted on with your professor. Final approval for exceptions unrelated to academic accomodations rests with the program chair.