2022/23 | Conestoga College
Program Code: 1339
Continuing Education and Online Learning
Conestoga College Institute of Technology and Advanced Learning
This is a companion document to the current Conestoga College Student Guide
COVID-19 and Academic Program Delivery
In response to the COVID-19 pandemic, Conestoga academic plans and decisions will continue to evolve to reflect the advice of public health authorities. Please consult the COVID-19 Information page for the most up-to-date information on college protocols.
Expectations regarding course delivery, participation, and assessments will be communicated by your faculty member at the start of the semester and included in the instructional plan.
Program technology requirements are posted on the program web page. Students in hybrid delivery courses will require a device, webcam functionality, and reliable Internet access.
Welcome to Conestoga!
This program handbook has been designed to provide you with information specific to Marketing Fundamentals #1339. It is a companion document to the Student Guide.
We are proud of the programming we offer and the pathways that are available here at Conestoga.
Like you, more and more students are electing to further their education through online study, given the many benefits it provides. As a program offered through OntarioLearn, the course material is accessible 24 hours a day, 7 days a week, and is ideal for those who are unable to attend regularly scheduled classes. You can take courses from the comfort of home or almost anywhere, accessing the program courses at your convenience.
Our faculty members are chosen not only for their subject matter expertise, but also for their passion for adult learning through the sharing of their knowledge and experience. Whether it be in a face-to-face, mixed, hybrid or online environment, our faculty have the teaching expertise to help you succeed in your educational goals.
I wish you the best in your studies and encourage you to contact us if you have any questions about the program.
Executive Dean, Workforce Development, Continuing Education and Online Learning
Program Handbook Guidelines
The purpose of this handbook is to provide students with program-specific details and other important information. The material in this handbook is accurate at the date of posting and is applicable for the current academic year. Students will be informed of handbook changes that occur, if any, through college email. Program handbooks are updated yearly, and students must check their program handbook for the current edition.
This handbook must be read in conjunction with general information about Conestoga College found on the website and in the Student Guide. The information in the Student Guide and on the college website applies to all students, regardless of program.
Executive Dean, Workforce Development, Continuing Education and Online Learning
Doon Campus, Welcome Centre
Manager, School of Workforce Development, Continuing Education and Online Learning
Doon Campus, Welcome Centre
Doon Campus, Welcome Centre
Contact information for faculty will be provided on the first day of related courses.
Communication and E-mail Requirements
Conestoga College student e-mail accounts are used to communicate with students. Students are expected to regularly check their student e-mail accounts, as well as their OntarioLearn course e-mail accounts. Faculty will not respond to e-mails from non-Conestoga e-mail addresses unless they are within the OntarioLearn course.
This online program is designed for people with an interest in marketing and for those seeking an understanding of the subject. Students will take courses that introduce them to the fundamentals of advertising, internet, research, communication, business and teamwork skills. This program is ideal for those self-employed looking to learn the fundamentals to market their business or employed and looking to add a new skill set to advance in a career.
Students can find their program design on the Student Portal by following the steps below:
- Log in to Student Portal
- Click on 'My Courses' tab
- Select 'View Progress Report' button
Courses are listed by level/semester.
Students can also view courses for the most current program design for this academic year on the Conestoga College website Marketing Fundamentals #1339. They are found under the Course List tab.
Program Learning Outcomes
- Outline marketing processes, activities, and considerations and the role they play in achieving organizational objectives
- Apply integrating marketing communication related to promotional mix, consumer behaviour, and other approaches to capture the attention of intended target markets
- Apply principles of finance including simple and compound interest, simple and general annuities, bonds, and cost benefit analysis, to support business practices
- Utilize social media tools and techniques to connect with consumers
- Design and manage multiple market channels and related relationships based on environmental scan analysis
- Collect and analyze market research data to make informed business decisions in a competitive and rapidly changing global marketplace
- Recommend digital marketing strategies that identify target audience behaviour and effectively reach these markets such as web search optimization, mobile communication, web site design, and social media
- Outline sales strategies to show how they can have a direct impact on the profitability of a business
- Apply principles and concepts of retail management to support the marketing activities of a business
- Create a marketing plan that outlines one or more strategies to sell your products or services
Program Information and Requirements
Did you know that in order to graduate from this program, you must first submit a program application for acceptance?
Why should you complete a program application and be accepted in to this program?
- You will receive course and program communication updates
- Credit for courses which are part of your program will be honoured despite program requirement changes
For more information, please see the
Program Application Form.
It is the student's responsibility to be aware of various important academic dates throughout the year. These academic dates are posted on the college website.
Please note that Continuing Education courses and Apprenticeship programs may have different start dates and exam dates for courses.
It is strongly recommended that students consult their program co-ordinator or administrator prior to dropping a course for more information.
AttendanceThe attendance policy varies from course to course. For more information, please refer to your course outline.
Equipment, Supplies and Texts
For the most current listing of the required textbook(s) and/or supplies for each course, please visit the Course Details page.
What is Academic Integrity?
Having academic integrity means acting fairly and honestly when engaging in academic activities.
By having and applying an Academic Offences Policy and Procedure, Conestoga ensures graduates complete their studies fairly and honestly through hard work and dedication, and thus are well-prepared for their future careers.
Conestoga facilitates access to print, media, and electronic resources to support and enrich learning, teaching, and research in compliance with the following:
Plagiarism is submitting or presenting work of another person(s)/organization in whole or substantial part as one's own without proper citation and referencing.
Evaluations (deadlines, tests, and examinations)
Copying and plagiarism of assignments will be dealt with in accordance with College Policy regarding Academic Offences Policy.
Students are responsible for meeting all course deadlines with respect to course assignments, projects, and examinations. Attendance for exams and tests is mandatory. If an exam or test is missed, then a grade of 0% will be assigned and a re-write will not be permitted. Requests for an extension will be considered for extenuating circumstances and supporting documentation may be required.
Academic assistance is available to students through a variety of avenues. The program co-ordinator or administrator can advise students on specific program and course information such as adding/dropping courses, etc. Access the Conestoga website for assistance provided through Accessibility Services.
Credit Transfer, Pathways & PLAR
Conestoga recognizes you may have formal post-secondary education that may allow you to enter a program at an advanced level or provide for individual course exemptions. To ensure your credits are eligible for transfer, please contact our Credit Transfer Office at: firstname.lastname@example.org.
The Credit Transfer Policy and Procedure are available on the college website.
If you are currently a Conestoga student and want to continue studying at Conestoga, there are a number of different pathway opportunities available to you.
Whether you wish to transfer to another program or apply to a new program after graduation, Conestoga has established pathways, to help you meet your goals.
Conestoga College has articulation agreements with many domestic and international institutions. These agreements allow students to transfer into a specific program with advanced standing. Students must meet the academic requirements stated in the agreement.
For more information regarding pathways at Conestoga, contact the Credit Transfer Officer at 519-748-5220 ext. 2166.
Courses delivered through OntarioLearn are a collection of shared online college courses. Due to curriculum sharing, OntarioLearn courses at Conestoga College are not eligible for PLAR.
For more information, visit the College Policies, Procedures and Guidelines webpage then click on the Academic Administration side tab and search for the document entitled Promotion Decision Procedure.
Academic Standing and Promotion
Students are required to successfully pass all courses by meeting the specified minimum requirements in order to continue with the program.
Clearance of Academic Deficiency
OntarioLearn courses are not eligible for supplemental evaluations.
Students actively registered in
programs, who take longer than the designed program length of time to
complete their studies, are accountable for completing any new or
additional courses resulting from changes in the program of study. Unless
otherwise stated, students must complete the program of study within five (5) years of being admitted to the program.
Students may be discontinued from a program if they do not meet specific academic standards.
For more information visit the College Policies, Procedures and Guidelines webpage then click on the Academic Administration side tab and search for the document entitled Discontinuance Procedure.
Re-admission RequirementsRe-admission to a program is not automatic. If a part-time student is re-applying to a different version of a program, they must submit a completed Program Application Form to the Registrar's Office and pay the application fee.
Students are eligible to graduate upon completion of all academic requirements in their program of study, including co-op placements if applicable. Students are expected to respond to their invitation through their Student Portal. Convocation ceremonies are held in the spring and fall of each academic year. Students, who take longer than the advertised program length, are responsible for completing any new or additional courses due to a program design change.
Students who have successfully completed their program design are required to fill out an Application to Graduate form and submit it, with payment, to the Registrar's Office. Students who are discontinued or have withdrawn and then return to the college will be placed in the current program design and must meet all requirements to graduate.
Program Advisory Committees (PACs)
Program Advisory Committees (PACs) provide the necessary link between Conestoga and the community it serves. PACs operate in an advisory capacity to Conestoga administration with the objective to keep Conestoga responsive to current and future workforce needs, trends or opportunities in industry and the marketplace.
All post-secondary education programs of study at Conestoga, both full-time and part-time, which lead to an employment related credential, or are approved by the Ministry of Colleges and Universities (MCU), will be associated with a PAC, with the exception of apprenticeship and pre-apprenticeship programs. For any program not leading to an employment related credential, such as foundation programs, PACs are optional.
At the beginning of each year, the coordinator(s) of the program will ask for student volunteers. The coordinator(s) will select which student(s) will represent the program at PAC. Student attendees are important members of the PAC and are expected to be present at all meetings and are responsible for preparing and submitting a report based on guidelines provided by the program coordinator.
Students who participate in PACs will receive credit on their Co-Curricular Record (CCR) . Your CCR is an official document, complementary to your academic transcript, which recognizes and records learning that you have achieved through approved Co-curricular experiences at Conestoga.
Student feedback is an essential component of our continuous improvement process.
Student Appraisal of Teaching
The OntarioLearn Evaluation Survey allows direct feedback from students on teaching for a particular course. Completion of the survey gives teachers and academic managers valuable information.
Students complete an electronic copy and a summary of results is prepared by OntarioLearn. The report is sent to the Academic Manager who shares the report with the faculty member AFTER all marks for the semester have been collected.
Visit the Financial Aid and Student Awards Office on Conestoga's website for more information.
Policies and Procedures
Student Protection Acknowledgement
A Student Protection Acknowledgement confirmation pop-up will appear when a student logs into the Student Portal on a yearly basis. This will direct students to policies and procedures relevant to their academic responsibilities. All Conestoga College wide academic policies and procedures are listed on the college website under "About Conestoga", "Policies and Procedures".Students are advised to review and comply with all policies and procedures, including the following:
- Academic Dispute and Resolution Policy & Procedure
- Academic Offences Policy & Procedure
- Clearance of Academic Deficiency Policy & Procedure
- Convocation Procedure
- Co-operative Education Policy
- Discontinuance Procedure
- Evaluation of Student Learning Policy & Procedure
- Grading Procedure
- Program and Course Withdrawal and Refund Procedure/International Student Withdrawal and Refund Procedure
- Readmission Procedure
- Religious Holiday Policy & Procedure
- Student Expectations for Online Engagement
- Student Feedback Policy
- Student Fees Policy & Student Fee Invoicing and Payment Procedure
- Student Rights and Responsibilities Policy & Procedure
Students must follow all of the policies and procedures for Conestoga College and it is expected that faculty will accept, fulfil and enforce these standards.
Program courses may use web-based services with data centres outside of Canada. Students may be expected to complete assessments where information is transmitted outside of Canada. Students who do not wish to submit their information to other countries have the right to opt-out. It is the responsibility of the student to notify the instructor if they, in the first week of term or at the time assignment details are provided, wish to submit an alternate assignment.
Course examinations may be administered through a remote proctoring service to assure academic integrity. Ensure that you meet the system requirements that will allow the recording of your computer screen, webcam, and microphone.
Attendance at Evaluations
Working Together to Plan Your Success
Your success matters! As an emerging professional, it is important that you demonstrate the same professional attitude to your program that you will be required to demonstrate to your future workplace. Regular, punctual attendance, and active participation in scheduled classes, field and clinical placements, labs and any on-campus and off-campus activities scheduled by your program will help you to understand and master the learning complexities of your program.
If extenuating, unplanned circumstances require you to miss a class, please note that it is your responsibility to follow up with individual faculty members and to acquire any missed information.
Attendance for Evaluations
Evaluations are critical components of each course and your overall success in your program. An evaluation is defined as a test, exam, presentation or any other formal assessment that contributes to your course mark that requires your presence, in class or on-line. Please note that in many programs across the College, every field placement, clinical day, and lab/shop day is considered crucial to your overall learning and success and the expectation is that you attend. If you are in a program that includes field or clinical placements, labs/shops, or any other on or off campus activities, it is essential that you discuss attendance requirements with your program faculty in order to understand expectations and consequences.
Your attendance for all evaluations is a requirement. If there is a concerning pattern of absence from evaluations across your program, you may be asked to meet with the Program Coordinator and/or Student Advisor to discuss strategies for success.
While circumstances such as religious holidays and academic accommodations may necessitate rescheduling of evaluations and will be accommodated, please note that there will be no special arrangements made for rescheduling evaluations due to personal conflicts such as work or vacation plans.
In order to facilitate a smooth implementation for all scheduled evaluations, both you and your program faculty have responsibilities which are listed below:
- To communicate all course obligations to you at the beginning of each semester through the Instructional Plan, including evaluation and presentation dates.
- To communicate, in writing, any unplanned extenuating circumstances involving the college, the program or the faculty members that may require changes to the course schedule.
- To provide alternative evaluation arrangements for missed evaluations/work due to recognized religious holidays as defined by the College Employer Council and documented accommodations through the Accessibility Office.
- To accept alternative evaluation requests in good faith and examine based on the unique circumstances and students' individual needs.
- To facilitate alternative evaluation arrangements as described below.
- To be informed about all course obligations and due dates.
- To inform your faculty member in writing of the need to reschedule evaluations due to a religious holiday as defined by the College Employer Council.
- If you have to be absent from any scheduled evaluation, report your absence on the Student Portal using the procedure below. You must do this prior to the start of the evaluation or risk receiving a mark of zero.
How to Report Absences on the Student Portal
- Log into the Student Portal and click on the 'Absence tab'.
- Indicate whether or not there is an assessment scheduled on that day by clicking 'Yes or No', as well as the reason for the absence (illness or other).
- Click 'Continue' to report the absence.
- Click 'I agree' to confirm the absence.
- You will receive a confirmation email that your absence has been recorded.
Important! Please note the following:
- The earliest you can record an absence for a particular day, is after 8:00 p.m. the day before. You must report each day you are absent.
- The Absence Recording System will show you as being absent for the day, starting from the time that you recorded the absence. For example, if you record your absence on a specific day at 11:00 a.m., the system will show you as being absent for all classes starting after 11:00 a.m. that day.
- If you are going to be present for any other classes on the day for which you recorded an absence, please let the faculty member know by attending or following up by eConestoga or college email.
- When you return to campus, make eConestoga or email contact immediately with the faculty member associated with the evaluation you missed in order to arrange appropriate follow up.
Valid Absence from Scheduled Evaluations
Conestoga recognizes that unexpected circumstances, such as brief illness, do arise during the term. As a visit to a health practitioner may not be necessary or possible, we do not ask you to provide a doctor's note except in exceptional circumstances. If you are absent from a scheduled evaluation, you must:
A. Report the Absence on the Student Portal prior to scheduled class time: See the Student Responsibilities section above.
B. Make Alternative Evaluation Arrangements
i. Reach out to your professor to ask how the evaluation will be made up. Your professor will determine alternative evaluation arrangements as appropriate.
Program Handbook Revision Log
Summary of changes|
|1 June 2022||Updated per CCQI|
|7 July 2021||Updated per CCQI|
|31 July 2020||Updated per CCQI|
|2 May 2019||Updated per CCQI|
|25 May 2018||Updated per CCQI|
|23 June 2017||Updated per CCQI|
|4 May 2016||Updated per CCQI|
|1 July 2015||Updated per CCQI|
|1 August 2014||Original handbook creation|
Conestoga's Accessible Learning services provide support for students with permanent and temporary disabilities who feel they are encountering barriers to learning. They work with students to understand the impact of a disability in the college environment and will help develop a success plan that considers student goals and required academic accommodations. Accessible Learning will also communicate necessary accommodations to professors on behalf of the student.
To consult with an Accessibility Advisor about accommodations please make an appointment by emailing email@example.com or calling 519-748-5220 ext. 3232.
Exceptions for non-accessibility focused issues need to be consulted on with your professor. Final approval for exceptions unrelated to academic accommodations rests with the program chair.