Strategic Marketing Communications
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Level 1
Course title
Course code
Fee
Advertising for Integrated Marketing Communications
ADVT8101
$48.00
Writing Essentials
COMM8260
Sales
MKT8071
Marketing
MKT8291
$48.00
Strategic Planning
PLAN8010
Public Relations
PRLN8101
$65.00
Secondary Research for Communications Professionals
RSCH8060
Level 2
Course title
Course code
Fee
Digital Tools and Analytics 1
ADVT8121
Corporate Communications 1
COMM8071
Budgets & Finance
FIN8251
Creative Strategies: Media Tools 1
MDIA8000
Client/Vendor Management
MGMT8240
Branding Strategy
MKT8011
Primary Research for Communications Professionals
RSCH8020
Level 3
Course title
Course code
Fee
Digital Tools and Analytics 2
ADVT8141
Business with International Applications
BUS8360
$72.00
Corporate Comm 2
COMM8240
Integrated Marketing Communications
COMM8255
Creative Strategies 2
MDIA8010
Project Management
MGMT8097
$108.00
Project Management
MGMT8097
$69.00
Event Planning
PLAN8025
Level 4
Course title
Course code
Fee
Business Ethics and Leadership
BUS8391
Communications Professional Development
COMM8420
Capstone
PRLN8045
Media Relations and Crisis Communications
PRLN8121
Advanced Presentation Skills
PRLN8170
* this course may have a required physical textbook that is not included in the eText initiative fees. Consult your
personal booklist for details.
** the resource is a physical textbook that will be provided to students in class
^ the resource is retained from the course listed