Adriana Machado Casali

Name Adriana Machado Casali
School School of Business
Program
  • Bachelor of Business Administration (Honours) - Accounting, Audit and Information Technology
  • Bachelor of Business Administration (Honours) - International Business Management
  • Bachelor of Design (Honours)
  • Bachelor of Public Relations (Honours)
Academic and Professional Designations
  • Doctoral Degree (Production Engineering)
  • ABD (Communication)
  • MA (Business Administration)
  • Post-graduate specialization (Marketing)
  • Bachelor (Business Administration and Foreign Trade)
  • Bachelor (Public Relations and Communication)
Title Professor
​Courses Taught
  • BUS71200 - Organizational Behaviour with International Applications
  • PRLN73020 - Strategic Communications Planning
  • PRLN73050 - Organizational Behaviour for Communication Professionals
  • MGMT74100 - Corporate Social Responsibility
  • MKT8035 - Global Markets and Strategies
Areas of Expertise & Interest
  • Organizational Communication
  • Corporate Social Responsibility
  • Strategy & Public Relations
Industry Experience, Professional Currency Activities
  • Member of the Academy of Management; member of the International Communication Association
  • Public relations advisor for non-for-profit organizations
  • Student supervisor and mentor in undergraduate and graduate research projects, capstone exams, internships and volunteer activities
Major Research Projects, Scholarly Activities, and/or Publications
  • Authored 7 chapters in edited books
  • Published 8 research articles in peer reviewed journals
  • Presented more than 20 papers in academic conferences
  • Content reviewer for textbooks edited by different publishers
  • Reviewer of submissions to academic conferences and journals such as Management Communication Quarterly (Sage Journals, eISSN: 15526798; ISSN: 0893-3189) and the Brazilian Administration Review (ANPAD, eISSN 1807-7692)
Additional Information Adriana strives to close perceived gaps between theory and practice. She endeavors to show students how abstract and critical thinking helps practitioners excel.

Adriana has been helping learners improve their analytical abilities and develop critical thinking skills needed to face the challenges of fast-paced communication environments. She is highly committed to academic achievement and student success.

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