Cheryl Williams

Portrait of Cheryl Williams
Name

Cheryl Williams
School

Business
Program

Bachelor of Communications Management (Honours)
Academic and professional designations
  • PhD (ABD), Communication and Culture 
  • MA, Communication and Culture
  • Bachelor of Education
  • Bachelor of Arts, History
Title

Professor
Courses taught
  • Advertising, Branding and Marketing
  • Media, Culture and Communications Theory
  • Research Methods for PR
  • Rhetoric and Persuasion
  • Digital Media
Areas of expertise & interest
  • Digital and social media
  • Media and communications theory
  • Persuasive communications
Industry experience, professional currency activities
  • Associate Director, Enterprise Online Marketing at Bell Canada
  • Senior Social Media Manager at BlackBerry
  • Online Marketing Manager at Roadpost
Major research projects, scholarly activities, and/or publications
  • Williams, Cheryl. 2019. "The ROI of Play: Immaterial Labor, Mobile Apps, and the Digital Economy." Journal of Childhood and Youth. 12 (3).
  • Williams, Cheryl, and Natalie Coulter. 2017. "From Babies to Teens: Children Are a Marketer's Dream." In The Sociology of Child and Youth Studies in Canada Reader. Canadian Scholars' Press.
  • Williams, Cheryl. 2017. "Women in Advertising in the Twentieth Century (Review)." Advertising & Society Review 17 (3).
Additional information

Awarded 3 years of doctoral research funding through the Social Sciences and Humanities Research Council. This award supports students who demonstrate a high standard of scholarly achievement. It aims to develop research skills and assist in the training of highly qualified research professionals.