Cheryl Williams

Name Cheryl Williams
School School of Business
ProgramBachelor of Public Relations (Honours)
Academic and Professional Designations
  • PhD (abd), Communication and Culture
  • MA, Communication and Culture
  • Bachelor of Education
  • Bachelor of Arts
TitleProfessor
Courses Taught
  • Advertising, Branding and Marketing
  • Issues Management and Crisis Communications
  • Media, Culture and Communications Theory
  • Research Methods for PR
  • Rhetoric and Persuasion
Areas of Expertise & Interest
  • Digital and social media
  • Media and communications theory
  • Persuasive communications
Industry Experience, Professional Currency Activities
  • Associate Director, Enterprise Online Marketing at Bell Canada
  • Senior Social Media Manager at BlackBerry
  • Online Marketing Manager at Roadpost
Major Research Projects, Scholarly Activities, and/or Publications
  • Williams, Cheryl. 2019 (Forthcoming). "The ROI of Play: Immaterial Labor, Mobile Apps, and the Digital Economy." Journal of Childhood and Youth.
  • Williams, Cheryl, and Natalie Coulter. 2017. "From Babies to Teens: Children Are a Marketer's Dream." In The Sociology of Child and Youth Studies in Canada Reader. Canadian Scholars' Press.
  • Williams, Cheryl. 2017. "Women in Advertising in the Twentieth Century (Review)." Advertising & Society Review 17 (3).
Additional InformationAwarded 3 years of doctoral research funding through the Social Sciences and Humanities Research Council. This award supports students who demonstrate a high standard of scholarly achievement. It aims to develop research skills and assist in the training of highly qualified research professionals.
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