Kim Denstedt | Faculty & staff bios

Name	Kim Denstedt
School	Media and Design
Program	Bachelor of Public RelationsBachelor of Communications Management (Honours)
Academic and Professional Designations	Master of Arts - Communication Technology Bachelor of Education - Adult Education Bachelor of Applied Arts - Journalism
Title	Professor
Courses Taught	Public Relations for Integrated Marketing Communications Corporate Communications Media Relations Strategy Portfolio Specialized Writing for Public Relations
Areas of Expertise & Interest	Completed Masters’ research project by looking at the use of technology in the classroom. Maintain a blog to promote the post-grad program to potential employers who may need grads’ services.
Industry Experience, Professional Currency Activities	Waterloo Region Small Business Centre Summer Company Program: Served as a mentor on a small group advising student entrepreneurs in this provincially funded program that gives the students money to run their own business over the summer.
Major Research Projects, Scholarly Activities, and/or Publications	Why Start with Public Relations? A presentation to tech start-ups organized by REAP (Research Entrepreneurs Accelerating Prosperity) at the felt Lab in St. Jacobs, Ont. Integrated Marketing in the 21st Century. A Friday Lunch and Learn presentation for Tech Start Ups organized by REAP (Research Entrepreneurs Accelerating Prosperity) at the felt Lab in St. Jacobs, Ont. Marketing for not-for-profits. A presentation for members at the Cambridge Chamber of Commerce, Cambridge, Ont.
Additional Information	Prior to teaching, I was part-owner of a public relations agency that served a variety of clients in the public and private sectors. A significant portion of work was assisting school boards in the area of communications. For over 10 years, I coordinated the efforts of a public sector consortium developed to create efficiencies in operations, saving money for the dozen member organizations.