Advertising and Marketing Communications

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Applying as a Canadian applicant

Domestic students should apply online or by phone at 1-888-892-2228. For more information, visit Applying to Conestoga.

Applying as an International applicant

International students should apply online. Note: not all programs are open to international students.
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Admissions - September 2023

Admission requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
  • Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1250), or equivalent with a minimum of 70%
  • All applicants who meet the academic strength requirements (70%) must attend a program information session and present a portfolio of their creative work. Please note: During the COVID19 pandemic, program information meetings will be held online through InterviewStream.
  • For more information on preparatory programs, visit Academic Upgrading

Note re: admission requirements

  • Applicants with documents (transcripts) from an educational institution from a country other than Canada must have their documents evaluated for equivalency at an approved provider of credential evaluation services. Applicants with documents (transcripts) from an educational institution from a country other than Canada must have their documents evaluated for equivalency at an approved provider of credential evaluation services. Applicants to this program require a Comprehensive or Course-by-Course Report. Please see How to Apply for more information.
  • Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; or equivalent scores in other recognized standard tests of English.
  • We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Canadian admissions contact


International admissions contact

Admission procedures

  • An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
  • Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
  • Applicants meeting minimum academic requirements are invited to begin the selection process which requires them to submit a portfolio of their design-related work.
  • Please note: Program information sessions will be held online through Zoom. For further information please contact the Program Coordinator: Pat Suriano at href=mailto:psuriano@conestogac.on.ca>psuriano@conestogac.on.ca
  • The information sessions will be held on:
    • Nov. 24, 2022, Thursday: 12:00 pm – 1:00 pm EST (Eastern Standard Time – Toronto, Ontario, Canada).
    • Dec. 15, 2022, Thursday: 12:00 pm – 1:00 pm EST (Eastern Standard Time – Toronto, Ontario, Canada).
    Presentation
    • The portfolio presentation provides the applicant with an opportunity to show and explain their work. Through the presentation, the program faculty assess the applicant's communication skills and aptitude for the program.
    Portfolio
    • A portfolio consists of samples of the applicant's work. Portfolios should include a maximum of 5 diverse pieces of your original creative work plus one sketchbook. Pieces may include art and design-related work such as: photography, illustration, design, copywriting, painting, sculpture, drawing, graphic design and web design, and/or other applied graphics.
  • Final selection is made using a formula that combines academic strength and portfolio presentation scores.
  • A sound English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.

Portfolio requirements

The portfolio submission is a mandatory component of the admission process for the Advertising and Marketing Communications program.


When do I submit my portfolio?

Selected applicants will receive an invitation to attend a mandatory online program information session which involves portfolio review and introduction to the program.

  • information sessions will consist of an introduction to the program, followed by 10-20 interview questions related to the applicant and the advertising and marketing communications industry,
  • interviews require the use of a web camera,
  • portfolios must be submitted in PDF format and contain five examples of creative work as well as one written sample,
  • portfolios must try to stay within a 5MB file size, and
  • personal websites are acceptable as well. Please provide the program coordinator with your website URL.

What needs to be in my portfolio?

  • Applicants will present five examples of work that they feel shows their creativity. At least one of the selections must be an evaluated writing sample. Some examples include:
    • graphic design work, including digital designs for posters, logos, illustrations, magazine covers,
    • creative writing, including poetry, short story, term paper, blog or social media post/review,
    • interactive media, including website design, app wireframes, video content,
    • drawing and illustration, including mediums: pen & ink, charcoal, pastel, digital drawings,
    • photography, including black and white, colour, or digitally manipulated photography using Adobe software,
    • painting, including representative and/or non-representative in oil, acrylic, watercolour, and
    • 3D design/sculpture, including scale models, craft work, 3d printed material.
  • Each applicant will be evaluated on creativity, writing capabilities and communication ability.
  • Final selection for admission is made using a formula which combines academic strength and portfolio presentation scores.

Program requirements

  • It is recommended that applicants to the program possess a strong interest in creative design, creative writing and promotions.
  • Basic knowledge of Microsoft Word and Excel is required. Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat) is an asset.
  • Higher-end video cameras and related gear are provided for student use by the program. Conestoga's computer labs are equipped with the latest audio, video, layout and web software.

Credit transfer

You might be eligible to enter a program at an advanced level, or be exempt from a course, if you have formal post-secondary education. Learn more about credit transfer opportunities.

Pathways

Some Conestoga programs have pathways for current students, including certificate-to-diploma, diploma-to-diploma and diploma-to-degree opportunities. Learn more about pathways at Conestoga.

Articulation agreements

Conestoga partners with other post-secondary institutions, allowing students the opportunity to study elsewhere, usually in pursuit or an academic credential. Learn more about articulation agreements.

Prior Learning Assessment and Recognition (PLAR)

Through PLAR, Conestoga may credit prior learning or skills acquired through employment, formal and informal education, or life experiences. Learn more about PLAR at Conestoga.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College. Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.