Students in this program are required to bring mobile devices that meet minimum specified requirements.
This is an eText program. Learn about eTexts at Conestoga.
Program description - September 2021
Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations todevelop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on researching public behaviour and developing targeted strategies from a variety of disciplines into a cohesive plan. Strategy is followed by the writing and designing of professional digital, print and graphic communications tactics. Students will conduct research with an emphasis on analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of business ethics; leadership; professional relationships and development; and professional societies in the broad communications field will be emphasized throughout the program. The optional co-op stream includes one co-op work term.
Tuition & fees
Tuition and fees are currently unavailable; please check back at a later time. For terms starting after May 2021, details will not be available until spring 2021.
Canadian fee details (non co-op option)
Returning student tuition & fees
Awards & scholarships
Student Financial Services awarded more than 400 awards, scholarships and bursaries last year.
- Co-op programs add value to your education. Earn money while you apply what you've learned in a real workplace environment. Visit Co-operative education for more information.
- The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
- Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.
- If students are unable to complete their co-op requirements, in order to be eligible to graduate from the non co-op stream, they must take the Career Development (CDEV) course found in the co-op design of their program.
Applying to the co-op stream
- All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Not every student who meets academic eligibility requirements will be admitted to the co-op stream.
- To be considered for admission to the co-op stream, students are required to achieve a minimum overall 80% session weighted average with no failed or dropped courses during the term that occurs two terms prior to the co-op work term.
- International students studying outside of Canada - ‘out of country’ - cannot apply to the co-op stream of their program. Students must be in Canada to apply to the co-op stream of their program. Students are currently experiencing longer than usual wait times for work permits. Work permit applications need to be completed more than 6 months in advance of a work term. International students studying in Canada will require work permits to utilize the co-op job board for job search and to accept employment. Please be advised that there will be no co-op program service fee refunds after the program withdrawal for refund date. Students that have not received their work permit and choose to remain in co-op after the program withdrawal for refund date do so at their own risk and will not be refunded. If you are concerned about receiving your work permit in time to achieve co-op employment, please discuss your situation with your co-op advisor as early as possible.
Delivery sequence - September 2021 - Kitchener – Doon
This delivery sequence is for the non co-op option
This delivery sequence is for the co-op optionThere is no coop delivery sequence