Strategic Marketing and Research Analysis

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Program description - September 2024

Marketing research affects every aspect of a business including brand, product, customer service, marketing, and sales. By gaining insights from data, you can understand how your audience behaves and feels. This information can empower organizations to meet customer needs and mitigate risk. As more organizations rely on data to drive strategic planning and decision-making, there is an increased demand for graduates capable of performing sophisticated business intelligence tasks.

This one-year Ontario College Graduate Certificate program will prepare you for a career in this high-demand area. You will gain the knowledge and skills that you need to support real-world business decision-making and planning through in-depth research collection, data management, and data insights.

You will be empowered through this program with real-world problems, critical business decision-making and implementing strategic solutions to foster business growth. You will have the opportunity to formulate research questions, develop research designs, execute research from primary and secondary sources, perform data analysis, and interpret results. You will leverage key insights to prepare and communicate complex business recommendations through data-driven presentations and storytelling to recommend a corporate strategy. This program includes an emphasis on emerging research tools and techniques and an adherence to professional and strategic presentations.

Program details

Code: 1597
Delivery: Full-time
Length: 1 year
Start: September 2024
Campus: Kitchener – Doon
Credential: Ontario College Graduate Certificate

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Saturday, April 6, 2024
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Tuition & fees

Tuition and fee details for the 2023-2024 year are listed below. Books and supplies may be additional.



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Financial assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website. For more information, please visit OSAP & aid.

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Delivery sequence - September 2024 - Kitchener – Doon

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