Broadcast - Radio

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Courses - January 2028

Level 1

Course details

Announcing Lab
BRT1125

Description:

Students will be introduced to the fundamental skills required to become an effect announcer. They will learn to communicate with an audience through audio, demonstrating these skills in live radio and recorded formats. They will become familiar with announcing styles for live radio, voice over, podcasting, and shoutcasting. Students will explore radio programming, formats, clocks, and how announcing contributes to the overall sound.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Writing for On-Air
COMM1625

Description: Students will learn skills that are unique to the world of broadcasting, such as writing for the ear, writing to time, the art of storytelling, and how imagery is a necessary part of writing for on-air. They will also learn to write scripts for a specific purpose and be introduced to research fundamentals.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Media Tools and Technology I
MDIA1010

Description: Media Tools and Technology I orients students with video cameras and various grip equipment. Students will learn lighting techniques at an introductory level and how to capture audio and video elements to tell a visual story. Students will also learn effective media file management.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Introduction to Media Ethics
MDIA1100

Description:

This is an introductory course about law and ethics pertaining to media content creators, including journalists and other on-air professionals. It covers the principles and practices of journalism and the legal restrictions that apply to the profession. Students will be introduced to the regulations and standards that govern radio programming in Canada, including various codes of conduct, key CRTC regulations and how stations comply with them. Students will gain knowledge in the protection and respect of intellectual property rights as they relate to copyright and plagiarism, and be educated on defamation as outlined in the Libel and Slander Act. Students will develop an understanding of the ethical implications and potential societal impacts of disseminating manipulated media, including deepfakes.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: $9.20

Introduction to Audio and Video Editing
MDIA1110

Description:

This course introduces students to audio and video editing technology for the creation of audio and video stories. They will learn industry-standard workflows to produce creative content. Students will also learn how to apply text and graphic elements to a video story.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Social Media and Digital Marketing
MKT1495

Description: This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers and influence their attitudes and behaviour. Additionally, students will also be exposed to emerging and trending tools reflective of the evolving nature of online marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for online content.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Level 2

Course details

Technology 2 - Advanced Audio Production
BRT1195

Description: Students will apply the fundamentals of audio learned in first semester to create more complex projects typically heard on radio stations, such as recorded commercials and features. All elements involved in broadcasting from the studio will be introduced including on-air software, board mixing, VoxPro, and Voicetracking. Students will become skilled in the technical setup involved in remotes and live broadcasts. They will also explore the production side of podcasting.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT1115 OR BRT1125
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Sports Media
BRT1330

Description:

This course will introduce students to the world of sports broadcasting. They will learn the fundamentals of sports reporting, whether on scene covering a game or in the studio in front of a microphone. They will learn the importance of branding as it relates to teams and individual players. Students will explore how sports is highlighted online through social media.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

College Reading & Writing Across Contexts
COMM1085

Description:

This course explores the intersections of reading, writing, and critical thinking with an emphasis on academic and workplace competencies for the 21st century. Through regular reading, writing, and discussion, students will develop the ability to analyze texts, construct well-supported arguments, and express their ideas effectively by learning to meet the expectations of selected audiences, purposes, and contexts. The course also provides a foundation for understanding the complexities of research, information literacy, and ethical communication in relation to various contemporary social and cultural issues.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Introduction to News
COMM1635

Description: Students in this course will learn what news is, the basics of how to develop story ideas, and the standard radio news story types. This includes learning and applying the CP Style Guide, developing and employing interviewing skills, and understanding legal issues. They will also gather, write, prepare and present effective newscasts. Students will learn and use Burli Newsroom software for scripts and editing.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Content Creation
COMM1675

Description:

Choosing what content to use on-air/online is vital to audience engagement. In this course, students will build on knowledge gained in Level 1 and use those skills to create more in-depth projects. Students will acquire knowledge in what topics to choose, why, and where to source the information. They will connect with an on-air audience through shows on Q2 and will also learn how to adjust their writing to engage with an online audience using social media. They will examine how their skills can be used in podcasting, feature writing and shoutcasting.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: BRT1125
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Integrated Media Technology
TECH1425

Description: Numerous media platforms are now used in the radio and podcasting fields. This course introduces emerging tools and technologies. Through a series of theory and lab sessions students will become familiar with emerging tools and technologies, such as web design, graphics, photography, and video production. Students will learn to leverage the appropriate skill for a variety of media formats.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Level 3

Course details

Technology 3 - Multi-channel Audio Production
BRT2205

Description: In this course, students will apply skills learned in first year to produce advanced production pieces. Utilizing their knowledge in research, writing, audio and video editing, web design, and photography, students will create productions from concept to completion. An added emphasis will be placed on quality and creativity.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT1190 OR BRT1195
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Radio Lab 1
BRT2211

Description:
  • Hours: 84
  • Credits: 5
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Advanced News Reporting
BRT2220

Description: Students will apply the skills they've learned in Introduction to News to research, write, record, edit, produce and assemble news features and specialty news programming for broadcast on CJIQ and the program's streaming station. Expanded voice work includes reporter wraps and streeters. Students will learn how they can leverage social media when gathering and reporting news.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMM1635
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Sales and Promotions 1
BUSS2000

Description: Students will be introduced to the crucial role that advertising sales plays in the financial health and stability of a radio station. This includes how to build the foundation of a business relationship, exploring the relationship between sales and promotions, and how to prospect for quality clients. Students will examine the abilities, strengths, and weaknesses of data analytics used to measure audience size in various markets and identify how those numbers affect advertising contracts.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.

Safety in the Workplace
OHS1320

Description:

This course focuses on developing awareness and skills for the student to safely manage and conduct themself within a variety of employment settings. Through the units of the course, participants will have the opportunity to enhance their understanding and knowledge of general Health and Safety guidelines for the workplace. The course also provides participants with critical information regarding their insurance coverage (WSIB or other) while engaged in an unpaid placement as well as guidelines to follow in the event of an incident, injury or illness.

  • Hours: 14
  • Credits: 1
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs; ​No cost.
Electives: General Education
Student must pass one course, selected in the Student Portal from available course options.

Level 4

Course details

Podcasting and Feature Production
BRT2240

Description: This course gives students a chance to use skills they’ve acquired over 3 semesters to take a deep dive into long form podcasting and documentary writing. Students will create compelling content, from start to finish, that stands out in an increasingly competitive field. Whether they’re looking to inform, market, or entertain an audience, students will be taught how to combine their multi-track editing skills with their researching, announcing and writing skills to produce work that attracts an audience.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites: BRT2200 OR BRT2205
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Radio Lab 2
BRT2255

Description: Building on skills acquired in Radio Lab 1, each student will focus on selected roles while rotating through assigned operational positions on CJIQ and Conestoga College’s streaming station. They will fill industry matched roles as part of the daily operations of the radio station(s). Those include, but are not limited to, Morning Show Host, Music Director, Producer, News Anchor, Sports Reporter. This course offers students more time to focus on a specific skill, such as announcing or music programming.
  • Hours: 84
  • Credits: 5
  • Pre-Requisites: BRT2210 OR BRT2211
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Sales and Promotions 2
BUSS2011

Description: Applying both theoretical and practical experience gained in Sales & Promotions 1, students will develop an effective campaign idea, and create and present a custom client proposal to a local business. Students will be able to dissect and analyze a client’s marketing budget and make recommendations based on those findings. They will also develop and present a promotional campaign that is focused on increasing audience size, and time spent listening.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT2230 OR BUSS2000
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Media Freelancing and Entrepreneurship
ENTR2071

Description: In this course, students are introduced to the importance of initiative, creativity, delivery and business acumen in taking their own journalistic projects from idea to public view. Pitching ideas, pricing and valuing one’s own work, establishing one’s brand, building business relationships, and the financial aspects of running a small business are all important parts of freelancing, independent production and contract work in today’s media environment. Students learn how to market their skills and talents outside of traditional employer-employee relationships.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Field Placement (Broadcast Radio)
FPLT2276

Description: This course prepares students and facilitates a placement experience with a company/agency which has been approved by the program. Students will review employability skills in class and then practise these skills as they take an active role in securing a placement. Students will refine self-marketing techniques to establish cohesive branding of themselves at a professional level. Engaging in the work environment of a professionally relevant company/agency will allow students to apply their education and skills contributing to their mutual benefit. Appropriate workplace behaviour and etiquette is expected as students use this opportunity to expand their network of industry contacts and effectively market their personal brand. Through this experience, students can cultivate confidence, escalate awareness of industry practices, add to their resume & portfolio, and contribute to their own career success.
  • Hours: 112
  • Credits: 4
  • Pre-Requisites: OHS1320
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.
Electives: General Education
Student must pass one course, selected in the Student Portal from available course options.

Please note:

Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.

If your invoice amount differs from the learning resource costs, the invoice amount is correct.

Program outcomes

  1. Operate audio and/or radio industry production equipment and technologies for multiple platform distribution.
  2. Deliver and support audio and radio broadcast content that meets regulations and industry standards via multiple platforms including live and pre-recorded materials to ensure access to a diverse audience.
  3. Participate in the planning and preparation of programming to craft engaging content for multiple platforms.
  4. Monitor and assess quality content to meet industry needs and serve the audience.
  5. Promote branding and foster engagement on multiple platforms to develop visibility and recognition with a broader spectrum of audiences.
  6. Plan and prepare content using inclusive, ethical and culturally aware practices to entertain, inform and/or educate an audience.
  7. Use business skills and entrepreneurial strategies to contribute to the completion and management of media projects.
  8. Develop and apply strategies for professional development to enhance performance and maintain currency within the industry.
  9. Establish a safe and healthy working environment by complying with legal, professional and regulatory requirements to ensure personal and public safety.
  10. Use a variety of post-production skills and techniques to enhance and complete content creation for multiple platforms.
  11. Present live, recorded or streaming programming to relay various types of information and stories on multiple platforms.