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View our Virtual tourCourses - September 2025
Level 1
Course details
The Art of Storytelling (Digital Age)
COMM8410
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Video Production
MDIA8100
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Social Media Platforms
MDIA8110
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Marketing in a Digital World
MKT8300
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Branded Content Creation
MKT8310
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Online Marketing
MKT8320
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Digital Marketing Channels
MKT8330
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Level 2
Course details
Social for Business
BUS8640
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: $51.00
Channel Management: Facebook
MGMT8840
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Building Personal Brands and Global Audiences
MGMT8850
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Channel Management: YouTube
MGMT8860
Knowledge of how to strategically utilize various social media platforms to reach a brand’s stated goals and objectives is a key skill for Social Media Marketers. Understanding how to generate quality paid, owned and earned media on each platform as well as how to track the results of those efforts is the focus of this course. Students are responsible for an online brand and will use YouTube to move that brand’s target market through various conversion points.
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Channel Management: LinkedIn/Blogging
MGMT8870
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Channel Management: Instagram
MGMT8880
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Emerging Platforms
MGMT8890
Marketers are constantly seeking new and innovative ways to reach their target markets. In this course you will explore the newest of platforms and media available, strategize ways to use these emerging platforms and develop skills to run trials and tests on that platform. Through group projects you will discover ways to find new and exciting options for clients to utilize in their marketing and social media campaigns.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Campaign Creation and Community Management
MGMT8900
- Hours: 21
- Credits: 2
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Social Media Strategist
MKT8340
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
- Estimated required text and/or learning resource costs: No cost.
Please note:
Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.
Program outcomes
- Create and implement a social media plan that aligns to a brand’s overall business objectives
- Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
- Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
- Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
- Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
- Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
- Develop online contests and content that abide by Canadian legal and ethical requirements