Martha Terdik


Martha Terdik


Business School


Bachelor of Communications Management (Honours)

Academic and Professional Designations
  • M.A. (Journalism) University of Western Ontario
  • B.A. (English Language & Literature) University of Western Ontario
  • Certificate in Adult Education, St. Francis Xavier University
TitleProfessor and Program Coordinator
Courses Taught
  • Strategic Communications
  • Crisis Communications
  • Leadership Theory and Applications
  • Introduction to Public Relations
  • Writing for Public Relations  
Areas of Expertise & Interest
  • Strategic Communications
  • Crisis Communications and Reputation Management
  • Leadership  
Industry Experience, Professional Currency Activities
  • Vice President Communications with Manulife, a global financial services company based in Toronto.
    • Delivered multi-year global communications strategies across four Divisions located in Canada, the United States and Asia. Led many of the Company's communications practices including for crisis communications, mergers and acquisitions, and global restructuring initiatives.  
  • Assistant Vice President Communications, Manulife
    • Developed communications strategies for Manulife's Canadian Division which included crisis communications, media relations, employee communications, and philanthropy programs (sponsorships and donations). 
  • Media Relations Representative, IBM Canada
  • Reporter
  • Currently pursuing a certificate in Teaching English as a Second Language (TESL)
  • Member, Education Council, Canadian Public Relations Society (CPRS)
Additional InformationFollowing a successful 25-year career in private sector communications, I am committed to ensuring our Public Relations students are prepared for exciting careers in this field. I am passionate about adult learning and enjoy bringing real-world examples and issues into the classroom through an experiential learning approach.