School of Business & Hospitality|
Bachelor of Business Administration – International Business ManagementBachelor of Business Administration – Accounting, Audit and Information Technology
|Academic and Professional Designations|
|Areas of Expertise & Interest|
|Industry Experience, Professional Currency Activities|
|Major Research Projects, Scholarly Activities, and/or Publications|
Dmitri Kuksov and Yuanfang Lin (2016), “Signaling Low Margin through Assortment,” Management Science, forthcoming.
Yuanfang Lin and Amit Pazgal (2016), “Hide Supremacy or Admit Inferiority – Market Entry Strategies,” Customer Needs and Solutions, Vol 3, 94-103.
Dmitri Kuksov and Yuanfang Lin (2010), “Information Provision in a Vertically Differentiated Competitve Marketplace”, Marketing Science, 29(1), pp. 122-138.