Broadcasting Performance and Digital Media

Notice:

Students in this program are required to bring mobile devices that meet minimum specified requirements.

About the Program

In today's media intensive world, the demand for people who can create content in an interesting, entertaining, and relatable fashion continues to grow. Whether you want to be an on-camera news anchor, host, podcaster, blogger, vlogger, social media channel host, or a spokesperson in the fields of marketing, advertising or public relations, performance skills are at the top of the list of qualifications needed to succeed.
This one-year graduate certificate program is geared to open up opportunities for storytellers and content creators of all types and interests. You will develop presentation and interviewing skills across a wide variety of media in a hands-on environment. You will learn to use equipment ranging from cellphones to laptops or tablet-based home studio setups, to state-of-the-art radio and television studios equipped with teleprompters and green screens. You will also learn how to post your content to a variety of sites. In addition, entrepreneurial development will be an integral part of the program so that graduates will understand the process and importance of personal brand development.

Program Information

Length: One-year Ontario College Graduate Certificate program
Delivery Sequence: Doon (Kitchener) - September/2020 - Fall | Winter
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 25

Admission Requirements

A two- or three-year diploma or a degree from an accredited college or university OR a minimum of five years of related full-time formal work experience.
Preference will be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where course work included marketing and communications.
Preference will be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism.

Note re: Admission Requirements

Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency with a minimum test score on one of the following language proficiency tests or equivalent scores from another internationally recognized English language test:
- IELTS overall band of 6.5 with no band less than 6.0
- TOEFL iBT 88
- CAEL 70, no sub-test band score less than 60
- PTE Academic 58
- Conestoga English Language Test (CELT) Band 6
We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Admission Procedures

Submit proof of admission requirements.
Applicants not meeting the credential requirement must submit a resume and work-related references. Please submit these documents directly to the Conestoga Admissions Office.
Final selection is made following an assessment of the admission requirements.

Tuition & Fees

Tuition fee details for the 2019-2020 year are listed below. Fees for the next academic year are unavailable at this time. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2019 / 2020) for Broadcasting Performance and Digital Media - Program # 1402

Doon - Fall 2019 Level 1 & 2 (Program Start: 2019-09-03)
Description	Fall 2019	Winter 2020
Recreation/Athletics Fee	$70.50	$70.50
Technology Enhancement Fee	$135.00	$135.00
Capital Development Fee	$74.83	$74.83
Program Tuition Fee (ACR)	$2537.00	$2537.00
CSI Health Plan Fee	$295.00	$0.00
ONE Card Fee	$7.00	$7.00
CSI Legal Protection	$28.00	$0.00
CSI Advocacy Fee	$12.50	$12.50
CSI Event Fee	$40.00	$40.00
CSI Student Clubs	$3.50	$3.50
Locker Fee	$5.00	$5.00
Alumni Services	$5.00	$5.00
Student Spaces	$10.00	$10.00
Graduation fee	$15.00	$15.00
Academic Support Fee	$18.00	$18.00
CSI Academic Support Fee	$5.00	$5.00
Health and Wellness Fee	$20.00	$20.00
CSI Health and Wellness Fee	$10.00	$10.00
Career Services Fee	$10.00	$10.00
CSI Career Services Fee	$10.00	$10.00
Session Total	$3311.33	$2988.33
Year Total		$6299.66

International Fees

Estimated International fees based upon the previous academic year (2019 / 2020) for
Broadcasting Performance and Digital Media - Program # 1402

Doon - Fall 2019 Level 1 & 2 (Program Start: 2019-09-03)
Description	Fall 2019	Winter 2020
International Program Tuition	$0.00	$0.00
Recreation/Athletics Fee	$70.50	$70.50
Technology Enhancement Fee	$135.00	$135.00
Capital Development Fee	$74.83	$74.83
CSI Health Plan Fee	$295.00	$0.00
ISR	$375.00	$375.00
ONE Card Fee	$7.00	$7.00
CSI Legal Protection	$28.00	$0.00
CSI International Health Fee	$500.00	$0.00
Grad. Cert. Program Tuition	$6500.00	$6500.00
CSI Advocacy Fee	$12.50	$12.50
CSI Event Fee	$40.00	$40.00
CSI Student Clubs	$3.50	$3.50
Locker Fee	$5.00	$5.00
Alumni Services	$5.00	$5.00
Student Spaces	$10.00	$10.00
Graduation fee	$15.00	$15.00
Academic Support Fee	$18.00	$18.00
CSI Academic Support Fee	$5.00	$5.00
Health and Wellness Fee	$20.00	$20.00
CSI Health and Wellness Fee	$10.00	$10.00
Career Services Fee	$10.00	$10.00
CSI Career Services Fee	$10.00	$10.00
Session Total	$8149.33	$7326.33
Year Total		$15475.66

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

Graduates of this program may find employment as journalists, on-camera presenters, weather reporters, podcasters, webcasters, public relations specialists, marketing specialists, public communicators, announcers and broadcasters in traditional industries and new media outlets.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details (1402)
Course Code	Course Title and Description
Level 1
BRT8000	Audio Video Performance Description: Audio Video Performance focusses on communication skills that feature voice and presentation ability. Students will work on developing appropriate expression for various types of performance. Components may include script interpretation, personal story telling, commercial messages, reporting and ad-libbing. Both live and recorded performances/productions will be undertaken. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
CON0101	Conestoga 101 Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities. Hours: 1 Credits: Pre-Requisites: CoRequisites:
DMED8200	Social Media Fundamentals Description: Social Media Fundamentals examines various online outlets such as Facebook, Instagram, YouTube, and Twitter to identify the audience demographics, strengths and weaknesses of each. The content needs and the opportunities each platform presents for performers/hosts/experts/content creators will be investigated as well. Monetization of content will also be scrutinized, as well as the laws and ethics that relate to social media. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
DMED8210	Creating Media Content Description: Creating Media Content looks at the technology used for capturing audio video content such as digital cameras (standalone, smartphones, tablets etc.), microphones, audio mixers, software and hardware as well as the processes involved in using that technology to produce material for different platforms. Students will learn to identify sources for third party content such as music and stock footage and the legalities involved in using and accessing it. Delivery formats used by various media outlets will be identified and explained as well as the technical standards required for different platforms. Repurposing content for a variety of end uses and platforms will be investigated. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
DMED8220	Crafting an Online Presence Description: In today's world, it's imperative that individuals have a presence in the digital realm. Students will use tools such as blogs, websites and social media accounts or channels to build a digital portfolio across a variety of outlets. These will provide a showcase for content generated in this course as well as other personal creative endeavours. Proper/acceptable uses of the various platforms will also be examined. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
JRN8080	Research, Writing and Interviewing Description: Research, Writing and Interviewing will prepare the student for the ongoing need for story idea development as well as gathering and creating material that would be of use for various media platforms. Students will examine various techniques for identifying interesting story or topic possibilities and connecting with information sources and interview prospects. Interview techniques and the various ways of conducting them (in person, by phone, online, double-ended etc.) will be investigated. Writing styles for different audiences will be reviewed and practiced. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
Level 2
BRT8010	Live Performance Description: Live Performance deals with the demands of real-time presentation to an audience. Skills will be developed to host content that is consumed as it is being produced, with no chance for a second take. Situations such as news anchoring, sports casting, play by play, weathercasting, personality radio and talk and interview shows will be explored. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
BRT8020	Produced Performance Description: Produced Performance advances students' knowledge of pre-recorded content that can be created and consumed on an intermittent or on-demand basis. This may include material destined for podcasts, music or entertainment reviews, infomercials, business marketing videos and more. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
BRT8045	Performance Capstone Description: The capstone challenges students to research and prepare a high-quality project showcasing the integration of performance insights and technical skills they have acquired through their course of study in the program. The capstone project will be a series of presentations on a topic, selected by the student, which includes compelling, well-presented examples of competence in: research, media technology, performance and interviewing techniques, and story development, resulting in reliable, focused, entertaining and professional looking reports. Hours: 84 Credits: 6 Pre-Requisites: BRT8000, DMED8200, DMED8210, DMED8220, JRN8080 CoRequisites:
ENTR8030	Digital Media Entrepreneurship Description: Digital Media Entrepreneurship will be an integral part of any successful digital media performer's career. In this course, the requirements for creating a basic media business plan will be examined. Topics will include the importance of networking for self-promotion, personal marketing opportunities, building your brand using social media, developing a client base and dealing with the ensuing accounting needs. The opportunities and challenges of free-lance and contract work will be investigated along with their advantages and disadvantages compared to full-time employment. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
JRN8090	Citizen Journalism Description: More and more news and information content is being produced by individuals and freelancers. For a citizen journalist to be effective and develop a growing subscriber base, their reports need to be reliable, focused, entertaining and professional looking. This course examines the purpose of citizen journalism, how it is different from the mainstream media and the journalistic integrity and knowledge required to be an effective reporter. Students will determine a general interest(s) of theirs (eg. entertainment, city crime, sports, the environment etc.) and regularly create audio and video reports about it using their already developed online presence as a distribution platform. Hours: 56 Credits: 4 Pre-Requisites: CoRequisites:
PHOT8050	Creative Imagery Description: Creative Imagery teaches the essential skills to properly take photographs using a DSLR with the goal of enhancing a brand or message strategy. Students will learn proper lighting and composition techniques to capture landscape, product and lifestyle images. Through a variety of pre and post production techniques, the elements of storytelling through still images will be identified and explained. Students will also apply basic image editing techniques including colour correction, sizing, and formatting techniques. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:

Program Outcomes

Perform effectively in a variety of situations such as commercials, podcasts, weathercasting, and interviewing.
Develop and conduct compelling interviews for distribution on a variety of media platforms.
Provide content in the correct format for various media including, but not limited to, digital media (internet and file based), radio and television, as well as other audio/video and streaming services.
Apply a variety of video production techniques according to the hardware and software available and the desired format.
Apply advanced personal performance skills such as voice control, on-camera delivery and on-camera presence that meet the requirements of a successful media performer.
Critically evaluate the quality of product being presented for broadcast
Complete all work in accordance with industry ethics, laws and copyright restrictions.
Develop story ideas from inception to fully produced content considering similarities and differences in content requirements for various media.
Create a work portfolio that reflects one's interests, objectives and abilities including the development and population of content for a blogging site, YouTube channel or similar digital media outlet.

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Program Handbook

Handbook

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using the Ontario Colleges.ca International applicant portal.. Please note that not all programs are open to international students; check the list of open programs on our International Student Programs web page before applying.

For additional program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.