Broadcasting Performance and Digital Media

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Courses - January 2024

Level 1

Course details

Audio Video Performance
BRT8000

Description:

Audio Video Performance focuses on communication skills that feature voice and presentation ability. Students will work on developing appropriate expression for various types of performance. Components may include script interpretation, personal story telling, commercial messages, reporting and ad-libbing. Both live and recorded performances/productions will be undertaken.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Social Media Fundamentals
DMED8200

Description:

Social Media Fundamentals examines various online outlets such as Facebook, Instagram, YouTube, and Twitter to identify the audience demographics, strengths and weaknesses of each. The content needs and the opportunities each platform presents for performers/hosts/experts/content creators will be investigated as well. Monetization of content will also be scrutinized, as well as the laws and ethics that relate to social media.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Creating Media Content
DMED8210

Description:

Creating Media Content looks at the technology used for capturing audio video content such as digital cameras (standalone, smartphones, tablets etc.), microphones, audio mixers, software and hardware as well as the processes involved in using that technology to produce material for different platforms. Students will learn to identify sources for third party content such as music and stock footage and the legalities involved in using and accessing it. Delivery formats used by various media outlets will be identified and explained as well as the technical standards required for different platforms. Repurposing content for a variety of end uses and platforms will be investigated.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Crafting an Online Presence
DMED8220

Description:

In today’s world, it’s imperative that individuals have a presence in the digital realm. Students will use tools such as blogs, websites and social media accounts or channels to build a digital portfolio across a variety of outlets. These will provide a showcase for content generated in this course as well as other personal creative endeavours. Proper/acceptable uses of the various platforms will also be examined.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Research, Writing and Interviewing
JRN8080

Description:

Research, Writing and Interviewing will prepare the student for the ongoing need for story idea development as well as gathering and creating material that would be of use for various media platforms. Students will examine various techniques for identifying interesting story or topic possibilities and connecting with information sources and interview prospects. Interview techniques and the various ways of conducting them (in person, by phone, online, double-ended etc.) will be investigated. Writing styles for different audiences will be reviewed and practiced.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Live Performance
BRT8010

Description:

Live Performance deals with the demands of real-time presentation to an audience. Skills will be developed to host content that is consumed as it is being produced, with no chance for a second take. Situations such as news anchoring, sports casting, play by play, weathercasting, personality radio and talk and interview shows will be explored. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Produced Performance
BRT8020

Description: Produced Performance advances students’ knowledge of pre-recorded content that can be created and consumed on an intermittent or on-demand basis. This may include material destined for podcasts, music or entertainment reviews, infomercials, business marketing videos and more. Students will have the opportunity to engage in a variety of these roles as determined by their personal interests.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Performance Capstone
BRT8045

Description: The capstone challenges students to research and prepare a high-quality project showcasing the integration of performance insights and technical skills they have acquired through their course of study in the program. The capstone project will be a series of presentations on a topic, selected by the student, which includes compelling, well-presented examples of competence in: research, media technology, performance and interviewing techniques, and story development, resulting in reliable, focused, entertaining and professional looking reports.
  • Hours: 84
  • Credits: 6
  • Pre-Requisites: BRT8000 AND DMED8200 AND DMED8210 AND DMED8220 OR DMED8225 AND JRN8080
  • CoRequisites:

Digital Media Entrepreneurship
ENTR8030

Description:

Digital Media Entrepreneurship will be an integral part of any successful digital media performer’s career. In this course, the requirements for creating a basic media business plan will be examined. Topics will include the importance of networking for self-promotion, personal marketing opportunities, building your brand using social media, developing a client base and dealing with the ensuing accounting needs. The opportunities and challenges of free-lance and contract work will be investigated along with their advantages and disadvantages compared to full-time employment.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Citizen Journalism
JRN8090

Description:

More and more news and information content is being produced by individuals and freelancers. For a citizen journalist to be effective and develop a growing subscriber base, their reports need to be reliable, focused, entertaining and professional looking. This course examines the purpose of citizen journalism, how it is different from the mainstream media and the journalistic integrity and knowledge required to be an effective reporter. Students will determine a general interest(s) of theirs (eg. entertainment, city crime, sports, the environment etc.) and regularly create audio and video reports about it using their already developed online presence as a distribution platform.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Creative Imagery
PHOT8050

Description: Creative Imagery teaches the essential skills to properly take photographs using a DSLR with the goal of enhancing a brand or message strategy. Students will learn proper lighting and composition techniques to capture landscape, product and lifestyle images. Through a variety of pre and post production techniques, the elements of storytelling through still images will be identified and explained. Students will also apply basic image editing techniques including colour correction, sizing, and formatting techniques.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Program outcomes

  1. Perform effectively in a variety of situations such as commercials, podcasts, weathercasting, and interviewing.
  2. Develop and conduct compelling interviews for distribution on a variety of media platforms.
  3. Provide content in the correct format for various media including, but not limited to, digital media (internet and file based), radio and television, as well as other audio/video and streaming services.
  4. Apply a variety of video production techniques according to the hardware and software available and the desired format.
  5. Apply advanced personal performance skills such as voice control, on-camera delivery and on-camera presence that meet the requirements of a successful media performer.
  6. Critically evaluate the quality of product being presented for broadcast
  7. Complete all work in accordance with industry ethics, laws and copyright restrictions.
  8. Develop story ideas from inception to fully produced content considering similarities and differences in content requirements for various media.
  9. Create a work portfolio that reflects one’s interests, objectives and abilities including the development and population of content for a blogging site, YouTube channel or similar digital media outlet.