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View our Virtual tourCourses - September 2024
Level 1
Course details
College Reading & Writing Skills
COMM1085
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Spreadsheets for Marketers
COMP1141
During this course, the student will gain hands-on experience using Microsoft Excel and will learn how to create and effectively use spreadsheet documents for their marketing careers. Students will learn and apply advanced features of spreadsheet applications to develop comprehensive solutions to business marketing problems; and utilize the advanced database functions and business intelligence tools of a spreadsheet to make comprehensive and informed business marketing decisions. A variety of software features will be explored including spreadsheet designs; basic to advanced formulas and functions; charting and database features; PivotTables and Pivot Charts; dashboarding and monitoring tools, and a variety of formatting tools.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
Business Mathematics I
MATH1010
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Marketing I
MKT1040
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Graphic Design for Marketers
MKT1150
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 2
Course details
Macroeconomics
ECON1030
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Digital Assets and Video Marketing
MKT1590
Continuing your journey into the world of marketing through visual communication and design, you will learn a how to develop and manage digital assets including branding, marketing collateral, and advertising production. Discover User Experience (UX) design principles, DAM best practices, and video production for marketing and social media. By the end of this course, your knowledge of digital asset management and video marketing will make you a valuable asset to clients, marketing team, or your own business.
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT1150
- CoRequisites:
Managing Marketing Communications
MKT2050
Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders.
- Hours: 42
- Credits: 3
- Pre-Requisites: COMM1085
- CoRequisites:
Sales
MKT2080
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Marketing Plans and Presentations
MKT2145
Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.
- Hours: 56
- Credits: 4
- Pre-Requisites: MKT1040 OR MKT1480
- CoRequisites:
Quantitative Marketing
MKT2330
- Hours: 42
- Credits: 3
- Pre-Requisites: MATH1010 AND MKT1040 OR MKT1480
- CoRequisites:
Advertising
MKT2460
You’ve seen them on TV, you’ve seen them at the movies, and you’ve scrolled past them in your socila media. Advertisements help successful companies communicate with consumers. This course will show you how to develop an advertising strategy, create persuasuve messages and select mediums that reach target consumers. By the end of this course you will be able to write campaign slogans, headlines and build advertisements for a variety of mediums. Are you ready to get CREATIVE?
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT1040 OR MKT1480 AND MKT1150
- CoRequisites:
Level 3
Course details
Introduction to Accounting
ACCT1025
This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.
This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Co-op and Career Preparation
CEPR1020
- Hours: 14
- Credits: 1
- Pre-Requisites:
- CoRequisites:
Public Relations for Marketers
MKT1510
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1618 OR MKT1040 OR MKT1480
- CoRequisites:
Marketing Research
MKT2030
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1084 OR COMP1141 AND MKT2140 OR MKT2145 AND MKT2330
- CoRequisites:
Website Design for Marketers
MKT2340
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1618 OR MKT1150 OR MKT2065 OR MKT2460
- CoRequisites:
Digital Marketing
MKT2410
This Digital Marketing course will give students an introduction to current social media and digital marketing practices. Students will learn how to develop a digital marketing strategy that is supported by consumer insights, and incorporates social media marketing, search strategies, mobile marketing, content marketing and other forms of digital advertising. Students will also explore measurement and analytics in digital marketing to drive performance
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT2065 OR MKT2460
- CoRequisites:
Professional Selling
MKT3095
Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales
- Hours: 56
- Credits: 4
- Pre-Requisites: MKT2080
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 4
Course details
Organizational Behaviour
BUS1021
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Business Law
BUS2010
Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Retail Marketing
MKT2020
- Hours: 42
- Credits: 3
- Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
- CoRequisites:
Direct and Database Marketing
MKT2090
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1084 OR COMP1141 AND MKT2065 OR MKT2460
- CoRequisites:
Marketing with New Media
MKT2290
Marketers are constantly seeking new and innovative ways to reach their target markets. In this course you will explore the newest of media available, strategize ways to use that media and develop skills to run trials and tests on that media. Through group projects you will discover ways to find new and exciting options for clients to utilize in their marketing campaigns.
- Hours: 28
- Credits: 2
- Pre-Requisites: MKT2340
- CoRequisites:
Channel Marketing
MKT2400
Unprecedented disruption in-channels-to market are challenging businesses of all types and sizes. Changing consumer demographics and demand are shifting from Product consumption to Services (Rent vs Own) giving rise to online and offline channel integration where new distribution channels are dictating terms to producers. Managing the complex and dynamic Place “P” in the marketing mix, this course will provide students with greater insight into building and managing a 22nd Century distribution strategy and the application of a rational economic framework for strategizing new and existing profitable channels to market. The overall question explores answers to, not just where to find your customer, but the channels you must distribute in to cover and satisfy their ever changing demands.
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT1040
- CoRequisites:
International Marketing
MKT3020
- Hours: 42
- Credits: 3
- Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
- CoRequisites:
Level 5
Course details
Co-op Work Term I (Marketing)
COOP1180
- Hours: 420
- Credits: 14
- Pre-Requisites: CDEV1020 OR CEPR1020
- CoRequisites:
Level 6
Course details
Co-op Work Term II (Marketing)
COOP1310
- Hours: 420
- Credits: 14
- Pre-Requisites: CDEV1020 OR CEPR1020
- CoRequisites:
Level 7
Course details
Financial Management
FIN2120
This is an introductory course in financial management. The purpose of this course is to introduce the student to the theory and principles of managerial finance. The course covers cash budgeting, pro-forma statements, leverage (breakeven), short and long term financing, financial statement analysis, management of working capital and lease vs. buy decision.
- Hours: 42
- Credits: 3
- Pre-Requisites: ACCT1025 OR ACCT1030
- CoRequisites:
Strategic Business Planning
MGMT3030
Focusing on applying management concepts, this course teaches all phases of the strategic process. Both external and internal contextual issues are discussed providing a wide range of techniques. Using computer simulation and in-class exercises, students appreciate the trade-offs managers face. Using the simulation, students will make decisions and propose corrective actions.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Integrated Marketing Communications
MKT3040
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT2090 AND MKT3095
- CoRequisites:
The Art of Negotiations
MKT3070
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT3090 OR MKT3095
- CoRequisites:
Brand Management
MKT3100
Coca Cola. Google. McDonalds. Apple. Strip away the mystery and learn how to build and cultivate a brand. Jam packed with useful information, this course explores the basics of brand marketing and the tailoring of marketing efforts designed to further the name and equity of a specific good, service or idea, differentiate it in a saturated marketplace, and create a loyal following of customers.
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT2090
- CoRequisites:
Marketing Research Consultancy 1
MKT3140
Real problems, real clients, real solutions. In Research Consulting, you will undertake a real life research consulting project, managing a large project for a local client over 2 semesters. You will manage the entire research process, from inception and formulation of the research objectives including the development of a research proposal, through research design, fieldwork, data analysis and interpretation, to the preparation and presentation of the written report. Special features that you will enjoy will be an emphasis on project management and the learning and utilization of statistical software to support analysis. Note: this course is the first half of this project-oriented course, and you will continue the project through Marketing Research Consultancy 2
- Hours: 56
- Credits: 4
- Pre-Requisites: COMP1141 AND MKT2030
- CoRequisites:
Level 8
Course details
Career Success
CDEV1830
This dynamic career course offers a comprehensive exploration of essential skills and strategies required for career success. Students will learn to navigate the labour market effectively, conducting research to identify employment opportunities and potential employers that align with their career goals. They will also attain skills in writing professional self marketing documents, tailored to specific job opportunities. With a focus on interview preparation, students will participate in a range of simulated scenarios, learning to respond confidently and competently to various interview questions, enhancing their employability and interview performance. By the end of the course, students will emerge equipped with the skills and strategies needed to thrive in today's competitive job market.
- Hours: 28
- Credits: 2
- Pre-Requisites:
- CoRequisites:
New Venture Development
ENTR3015
This project-oriented course is an application of marketing and small business. Emphasis is placed on developing an integrated approach to starting a new business, and recognizing the importance of each element in the marketing mix. A comprehensive business plan will be developed and presented. You will integrate prior and concurrent learning in areas of marketing, marketing research, accounting, finance, and operations management
- Hours: 56
- Credits: 4
- Pre-Requisites: FIN2120 AND MKT3040 AND MKT3100
- CoRequisites:
Applied Marketing
MKT3010
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT3100
- CoRequisites:
Managing Online Marketing
MKT3030
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT3040
- CoRequisites:
Marketing Research Consultancy 2
MKT3150
Expand on the research and consulting you started in Marketing Research Consultancy I and pull it all together for your client. Marketing Research Consultancy 2 is the second half of this project-oriented course, continued from Marketing Research Consultancy I. In this half of the project, you will continue to work with your team to complete the fieldwork, analyze and interpret the data, write a comprehensive research report and present the results to your client. Special features that you will enjoy will be an emphasis on project management and the continued utilization of statistical software to support analysis.
- Hours: 56
- Credits: 4
- Pre-Requisites: MKT3140
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
Program outcomes
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions