Business Administration - Marketing (Co-op)

Program description - September 2022

In today's competitive job market students need an advantage. Co-op education helps you develop the necessary confidence and employer-valued abilities through the integration of hands-on, real-world experiences. As a student in this advanced diploma program, you will integrate academic studies with related employment experience and graduate within three years with the co-op advantage.The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts.

Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program are eligible for their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here.

The three year Marketing Co-op program runs for four consecutive academic terms (16 months) to complete the first and second year of studies. You should be prepared to attend school for fall, winter, summer, and fall consecutive semesters. This is followed by two co-op work terms, and then the final two academic terms are completed in the third year. NOTE: The summer semesters typically run from early May to mid-August.

 

Note:

• The co-op program is divided into three segments: in the first segment, students spend 16 months (four consecutive semesters, fall, winter, spring, fall) in the classroom developing significant marketing skills to take to their co-op placement.
• The second segment is an eight-month (winter, summer), on-the-job work term. The entire eight months may be spent with one company, or the co-op terms may be divided into two four-month assignments. Students are paid by employer(s) during their work terms.
• The finishing segment is a return to the classroom for the final eight months (fall, winter) of study where students will polish their skills and develop deeper insight and analytical skills for the workplace.