Business Administration - Marketing (Co-op)

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Program description - September 2025

In today's competitive job market, students need an advantage. Co-op education helps you develop the necessary confidence and employer-valued abilities through the integration of hands-on, real-world experiences. As a student in this advanced diploma program, you will integrate academic studies with related employment experience and graduate within three years with the co-op advantage. The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Students will design and present marketing plans, develop their own online brands, practice video marketing, and participate in a simulated agency. Graduates will be prepared for leadership roles and careers in digital marketing, advertising, brand development, selling and online marketing. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts. This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation. Upon successfully completing this program, you will also earn your Sales Certificate from the CPSA Institute. The three-year Marketing Co-op program runs for four consecutive academic terms (16 months) to complete the first and second years of studies. You should be prepared to attend school for fall, winter, summer, and fall consecutive semesters. This is followed by two paid four-month co-op work terms, and then the final two academic terms are completed in the third year.



  • The co-op program is divided into three segments: in the first segment, students spend 16 months (four consecutive semesters, fall, winter, spring, fall) in the classroom developing significant marketing skills to take to their co-op placement.
  • The second segment is an eight-month (winter, summer), on-the-job work term. The entire eight months may be spent with one company, or the co-op terms may be divided into two four-month assignments. Students are paid by employer(s) during their work terms.
  • The finishing segment is a return to the classroom for the final eight months (fall, winter) of study where students will polish their skills and develop deeper insight and analytical skills for the workplace.

Program details

Code: 0013C
Start: September 2025
Campus: Kitchener – Doon
Delivery: Hybrid
Length: 3 years
Credential: Ontario College Advanced Diploma

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Tuition & fees

Please note: Tuition and fee details for terms starting September 2025 and later will be available Spring 2025.



Ancillary Fees
Total Fees

Canadian fee details

International fee details

Program device requirements

Program device & software requirements

This program requires you to have a device that meets certain specifications. For most students, this cost is in addition to the tuition & fees listed above.

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Financial assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website. For more information, please visit OSAP & aid.

Awards & scholarships

Student Financial Services awarded more than 400 awards, scholarships and bursaries last year.

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Co-op information

  • Co-op programs add value to your education. Earn money while you apply what you've learned in a real workplace environment. Visit Co-operative education for more information.
  • The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
  • Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.
  • In order to participate in a WIL experience/Co-op work term, students must be legally eligible to work in Canada.
  • If students are unable to complete their co-op requirements, in order to be eligible to graduate from the non co-op stream, they must take the Career Development (CDEV) course found in the co-op design of their program.

Delivery sequence - September 2025 - Kitchener – Doon

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Class Work Term Work Term
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